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Foreign Market Entry Mode Research: A Review and Research Agenda

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  • Zhi Shen
  • Francisco Puig
  • Justin Paul

Abstract

This article gives a retrospective look at the main determinants of foreign market entry modes and examines the variables and conditions used in empirical studies in this stream of research. We found that there is an “analytical context hazard” in past studies. The findings suggest: first, future research should focus on developing and extending theories with reference to strategy dimension and market/industry environment; second, the interrelationship between the main entry mode determinants should be figured out; third, attention has to be paid to the entry modes of firms from non-developed economies in research.

Suggested Citation

  • Zhi Shen & Francisco Puig & Justin Paul, 2017. "Foreign Market Entry Mode Research: A Review and Research Agenda," The International Trade Journal, Taylor & Francis Journals, vol. 31(5), pages 429-456, October.
    • Handle: RePEc:taf:uitjxx:v:31:y:2017:i:5:p:429-456
    DOI: 10.1080/08853908.2017.1361368
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