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Differentiation vs. low cost strategies in Romania


  • Bogdan BACANU

    ("Transilvania" University of Brasov, Romania)


The theoretical analysis dealing with the possibilities of supporting certain generic strategies is useful in order to guide the efforts needed to gain a competitive advantage at national level. Subsequently, the problem of this advantage can be taken into account at an international level. In parallel with the theoretical approach, it's important to make an evaluation of the existing situation from the point of view related to the preference for a certain type of strategy, and of the relation between the type of strategy and the level of profitability. An explicit modeling of the effort to define a certain strategy will be guided by the corroborated results of these analyses. The study aims at being a referential framework for an ampler discussion on the theme related to the sustainability of the generic strategies with an extreme positioning on the scale of competitive advantages provided by the cost and differentiation.

Suggested Citation

  • Bogdan BACANU, 2010. "Differentiation vs. low cost strategies in Romania," Management & Marketing, Economic Publishing House, vol. 5(2), Summer.
  • Handle: RePEc:eph:journl:v:5:y:2010:i:2:n:7

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