Consumer innovativeness: a marketing approach
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References listed on IDEAS
- Pierre Dupriez, 2007. "About Culture and Value. Research Orientations in Cross-Cultural Management," Management & Marketing, Economic Publishing House, vol. 2(2), Summer.
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- Shahid Rasool & Asif Ayub Kiyani & Fadilah Binti Siali & Hiram Ting & Mahani Mohammad Abdu Shakur, 2017. "Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 379-388.
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Keywordsinnovativeness; new product; opinion leaders; risk takers.;
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