Romania trying to be an European brand
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References listed on IDEAS
- N. Sheth, Jagdish & Parvatiyar, Atul, 1995. "Relationship marketing," International Business Review, Elsevier, vol. 4(4), pages 391-396.
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- Chun-An CHEN & Hsien-LI LEE & Ya-Hui YANG Chung Hua University, Department of Business Administration Hsin Chu, Taiwan & Ming-Huang LEE, 2013. "How to Build National Brand - The Case of Taiwan from Culture Perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(12), pages 1513-1531, December.
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KeywordsCountry branding; country image; policy making; European integration.;
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