The main factors on Slovakian consumer’s behavior regarding fast food nutrition
The purpose of this paper is to research the consumer‘s behavior pattern regarding fast food nutrition in Slovakia. Sensory marketing is marketing that engages the consumer’s senses and affects their behavior. It is a very powerful tool and if it’ is used correctly one can create a very strong impression that appeals to consumer’s senses and emotions. Sensory marketing extends its field of application on marketing and obtaining what-once upon a time more important meaning on decision-making for the consumer’s purchase procedure. This contribution deals with the research on how fast food consumer’s in Slovakia are influenced by sensory factors of products, such as great tasting meal, touch, smell, look, price, preferences and consumption of fast foods. 852 consumer’s respondents were examined to carry out this research on Slovakian consumers behavior when choosing their fast food nutrition.
Volume (Year): 5 (2010)
Issue (Month): 1 (Spring)
|Contact details of provider:|| |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Timothy J. Richards & Luis Padilla, 2009. "Promotion and Fast Food Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 168-183.
- C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:5:y:2010:i:1:n:9. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.