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The main factors on Slovakian consumer’s behavior regarding fast food nutrition

Listed author(s):
  • Pavol KITA

    (University of Economics in Bratislava, Slovakia)

  • Jamal HASAN

    (University of Economics in Bratislava, Slovakia)

The purpose of this paper is to research the consumer‘s behavior pattern regarding fast food nutrition in Slovakia. Sensory marketing is marketing that engages the consumer’s senses and affects their behavior. It is a very powerful tool and if it’ is used correctly one can create a very strong impression that appeals to consumer’s senses and emotions. Sensory marketing extends its field of application on marketing and obtaining what-once upon a time more important meaning on decision-making for the consumer’s purchase procedure. This contribution deals with the research on how fast food consumer’s in Slovakia are influenced by sensory factors of products, such as great tasting meal, touch, smell, look, price, preferences and consumption of fast foods. 852 consumer’s respondents were examined to carry out this research on Slovakian consumers behavior when choosing their fast food nutrition.

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Article provided by Economic Publishing House in its journal Management & Marketing.

Volume (Year): 5 (2010)
Issue (Month): 1 (Spring)

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Handle: RePEc:eph:journl:v:5:y:2010:i:1:n:9
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  1. Timothy J. Richards & Luis Padilla, 2009. "Promotion and Fast Food Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 168-183.
  2. C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
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