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Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?

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  • Pascale Ertus

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Céline Jacob

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Christine Petr

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], UBS - Université de Bretagne Sud, Institut de Management de Bretagne Sud - UBS - Université de Bretagne Sud (UBS))

Abstract

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Suggested Citation

  • Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.
    • Handle: RePEc:hal:journl:hal-01599008
    Note: View the original document on HAL open archive server: https://hal.univ-brest.fr/hal-01599008
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    References listed on IDEAS

    as
    1. Olivier Droulers & Mathieu Lajante & Eric Jamet & Sophie Lacoste-Badie & Morgane Minvielle, 2013. "Effet de la complexité visuelle du packaging sur l’attention portée à la marque," Post-Print halshs-01109402, HAL.
    2. C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
    3. Franck Celhay & Josselin Masson & Karine Garcia & Pauline Folcher & Justin Cohen, 2017. "Design graphique du packaging et innovation : une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley," Post-Print hal-02000701, HAL.
    4. Franck Celhay & Josselin Masson & Karine Garcia & Pauline Folcher & Justin Cohen, 2017. "Design graphique du packaging et innovation : Une étude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley," Post-Print hal-02056330, HAL.
    5. Nadhem Mtimet & Luis Miguel Albisu, 2006. "Spanish wine consumer behavior: A choice experiment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 343-362.
    6. Eric Giraud-Héraud & Claire Chambolle, 2003. "Certification de la qualité par une AOC : un modèle d’analyse," Économie et Prévision, Programme National Persée, vol. 159(3), pages 83-91.
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