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Certification de la qualité par une AOC : un modèle d'analyse

Author

Listed:
  • Claire Chambolle
  • Éric Giraud-Héraud

Abstract

International competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers? choice between the two main brand strategies: a private brand name and a brand carrying a public certification such as the French ?Appellation d?Origine Contrôlée? (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer?s surplus.

Suggested Citation

  • Claire Chambolle & Éric Giraud-Héraud, 2003. "Certification de la qualité par une AOC : un modèle d'analyse," Economie & Prévision, La Documentation Française, vol. 159(3), pages 83-91.
  • Handle: RePEc:cai:ecoldc:ecop_159_0083
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    Cited by:

    1. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Post-Print hal-01201116, HAL.
    2. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 78, pages 31-51.
    3. Bouamra-Mechemache Zohra & Chaaban Jad, 2010. "Protected Designation of Origin Revisited," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-29, August.
    4. Maria de Fátima Souza & Ana Carvalho, 2018. "An Organizational Capacity model for wine cooperatives," NIPE Working Papers 10/2018, NIPE - Universidade do Minho.
    5. Callois, Jean-Marc, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 78.
    6. Fares, M’hand & Raza, Saqlain & Thomas, Alban, 2018. "Is there complementarity between labels and brands? Evidence from small French co-operatives," TSE Working Papers 18-895, Toulouse School of Economics (TSE).
    7. M’hand Fares & Saqlain Raza & Alban Thomas, 2018. "Is There Complementarity Between Certified Labels and Brands? Evidence from Small French Cooperatives," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(2), pages 367-395, September.
    8. Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.

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