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Certification de la qualité par une AOC : un modèle d'analyse

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  • Claire Chambolle
  • Éric Giraud-Héraud

Abstract

International competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers? choice between the two main brand strategies: a private brand name and a brand carrying a public certification such as the French ?Appellation d?Origine Contrôlée? (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer?s surplus.

Suggested Citation

  • Claire Chambolle & Éric Giraud-Héraud, 2003. "Certification de la qualité par une AOC : un modèle d'analyse," Economie & Prévision, La Documentation Française, vol. 159(3), pages 83-91.
    • Handle: RePEc:cai:ecoldc:ecop_159_0083
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    1. Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-131, June.
    2. Marette, Stephan & Crespi, John M & Schiavina, Allesandra, 1999. "The Role of Common Labelling in a Context of Asymmetric Information," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 26(2), pages 167-178, June.
    3. Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
    4. Egizio Valceschini & Armelle Maze, 2000. "La politique de la qualité agro-alimentaire dans le contexte international," Économie rurale, Programme National Persée, vol. 258(1), pages 30-41.
    5. Laurent Linnemer & Anne Perrot, 2000. "Une analyse économique des "signes de qualité". Labels et certification des produits," Revue Économique, Programme National Persée, vol. 51(6), pages 1397-1418.
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    Cited by:

    1. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Post-Print hal-01201116, HAL.
    2. Callois, Jean-Marc, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 78.
    3. Fares, M’hand & Raza, Saqlain & Thomas, Alban, 2018. "Is there complementarity between labels and brands? Evidence from small French co-operatives," TSE Working Papers 18-895, Toulouse School of Economics (TSE).
    4. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 78, pages 31-51.
    5. Bouamra-Mechemache Zohra & Chaaban Jad, 2010. "Protected Designation of Origin Revisited," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-29, August.
    6. Maria de Fátima Souza & Ana Carvalho, 2018. "An Organizational Capacity model for wine cooperatives," NIPE Working Papers 10/2018, NIPE - Universidade do Minho.
    7. M’hand Fares & Saqlain Raza & Alban Thomas, 2018. "Is There Complementarity Between Certified Labels and Brands? Evidence from Small French Cooperatives," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(2), pages 367-395, September.
    8. Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.

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