US Consumers' Willingness to Pay for Wool Product Attributes
Choice experiments were conducted to assess US consumer demand for woolproduct attributes. The average consumer's WTP was higher for US wool gloves compared to acrylic gloves. For Australian wool gloves, WTP was lower if consumers read information on husbandry practices. Demand for attributes varied across socioeconomic and psychographic characteristics.
|Date of creation:||2008|
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