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Power and satisfaction in the retailer-producer relationship


  • Corina PELAU

    (Academy of Economic Studies Bucharest)


The conversion of production-provider markets in customer-demand markets brings a change of power and influence in the distribution channel from producers to retailers as the direct contact to the final consumer. In this article there will be analyzed the influence of power and satisfaction on the success and the behavior of the members of the distribution channel. The first analyzed problem is whether a shift of power from producers to retailer has taken place. The second important thing is the satisfaction of the retailers with their producers, factors which influence this satisfaction and the impact of the retailer’s satisfaction on the success of producers. As a conclusion it will be analyzed, if there is connection between power and satisfaction and if there are any effects on the members of the distribution channel and their success.

Suggested Citation

  • Corina PELAU, 2008. "Power and satisfaction in the retailer-producer relationship," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
  • Handle: RePEc:eph:journl:v:3:y:2008:i:1:n:8

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    Cited by:

    1. Majid M. Goaill & Selvan Perumal & Nor Azila M. Noor, 2013. "The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model," International Review of Management and Marketing, Econjournals, vol. 3(3), pages 93-101.
    2. Pelau Corina & Pop Nicolae Alexandru, 2008. "Controlling Elements In The Distribution Policy Of A Company," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 1072-1077, May.


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