IDEAS home Printed from
   My bibliography  Save this article

The Analysis of the System of Factors Influencing Individual Consumer Behaviour


  • Gabriel Bratucu

    (Universitatea Transilvania , Brasov)

  • Tamara-Oana Bratucu

    (Universitatea Transilvania , Brasov)


In any place on earth, the goods and services producer has a unique goal- the profitthe bigger that can be. If he knows that he can attain its goal only if he produce the good or service with the smallest cost possible, smaller than the price itself and also if he finds clients to buy it. That’s why for the producer is as much important to find solutions for production, highly efficient, and to know the motives of buying its goods and services, to know: who, what, from where, why, when, how and how much and how often, in another way, knowing why people answer in a certain way to the products and services offered, why do they have a certain attitude towards them. This conduct in buying and/or consuming goods or services is reflected in consumer behaviour. In the last decade, one of the most essential problem of the production companies is knowing how consumers are going to answer to several stimulus used in order to attain their end goal- a big profit. Studying consumer behaviour become marketing specialists preocupation, since they can find out how do consumers choose their products and services wanted for satisfying their multiples needs, what are the stimulus, factors that influence their choice.

Suggested Citation

  • Gabriel Bratucu & Tamara-Oana Bratucu, 2007. "The Analysis of the System of Factors Influencing Individual Consumer Behaviour," Management & Marketing, Economic Publishing House, vol. 2(2), Summer.
  • Handle: RePEc:eph:journl:v:2:y:2007:i:2:n:2

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:2:y:2007:i:2:n:2. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.