IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v4y2009i1n8.html
   My bibliography  Save this article

Brand management in the context of implementing the "community trademark" concept

Author

Listed:
  • Ciprian-Marcel POP

    (Babes-Bolyai University Cluj-Napoca)

  • Delia RUS CIUREA

    (SC Actamarque SRL Cluj-Napoca)

Abstract

When making decisions concerning products and their brands, marketers have to take into account the politico-legislative environment. This environment consists of laws and governmental bodies which influence and limit the actions of different organisations and companies. The business legislation has developed in the course of time, making it, nowadays, possible to talk about a more significant legal component of marketing. A legal form of protection, offered by the legislative system, against unfair competition is the trade mark. The brand is a sign or a clue, which can be graphically represented, making it possible to distinguish between different similar products or services that are part of the same category, which can be registered making it possible this way for the owner to obtain exclusive rights and protection. From this perspective and also due to its capability to identify the product and its quality, the brand administration becomes an all-important marketing tool.

Suggested Citation

  • Ciprian-Marcel POP & Delia RUS CIUREA, 2009. "Brand management in the context of implementing the "community trademark" concept," Management & Marketing, Economic Publishing House, vol. 4(1), Spring.
  • Handle: RePEc:eph:journl:v:4:y:2009:i:1:n:8
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/130.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Charemza, Wojciech W, 2002. "Guesstimation," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 21(6), pages 417-433, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    brand; brand protection; community trademark.;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:4:y:2009:i:1:n:8. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.