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Customer relationship management

Author

Listed:
  • Mihaela Cornelia Prejmerean

    (Academia de Studii Economice Bucuresti)

  • Alina Mihaela Dima

    (Academia de Studii Economice Bucuresti)

Abstract

After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them. Marketing programs include now aspects regarding customer orientation, relationship management, loyalty and quality. In this paper, we will follow the main aspects, characteristics, dimensions and processes of Customer Relationship Management, and we will analyze the challenges that the local companies will have to face. Examples from the financial service sector will round the actual situation of the implementation of the CRM rules and principles in Romania.

Suggested Citation

  • Mihaela Cornelia Prejmerean & Alina Mihaela Dima, 2006. "Customer relationship management," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
    • Handle: RePEc:eph:journl:v:1:y:2006:i:4:n:5
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    Citations

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    Cited by:

    1. Vlad Roșca, 2014. "Web interfaces for e‐CRM in sports: Evidence from Romanian Football," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.

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