IDEAS home Printed from
   My bibliography  Save this article

Web interfaces for e‐CRM in sports: Evidence from Romanian Football


  • Vlad Roșca

    (Bucharest University of Economic Studies, Bucharest, Romania)


The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers’ access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management perspective. The research sets to investigate the level of customer‐orientation embedded in the design of club websites and the opportunities of establishing long‐term relationships with fans these websites provide. Therefore, the literature review tries to bring into foreground the importance electronic solutions play for CRM, and their applicability to the sports environment. A content research based on secondary data and website evidence, which were later integrated in computations so as to obtain quantitative evidence, has been chosen as a research method. Results show that while clubs use their websites as informational platforms, several issues have to be addressed regarding the use of websites as bonding factors between clubs and fans. Areas such as website functionality and emotionality could be improved so as to draw more attention from the fans. The research also reveals that Romanian clubs have failed to implement business solutions to help fans buy online merchandise products, which would also increase the revenues of the football clubs.

Suggested Citation

  • Vlad Roșca, 2014. "Web interfaces for e‐CRM in sports: Evidence from Romanian Football," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.
  • Handle: RePEc:eph:journl:v:9:y:2014:i:1:n:3

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Costantin Roman & Aureliana Geta Roman, 2007. "The System of Public Acquisitions by Means of Electronic Bids in the Light of European Regulations," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(506)), pages 61-64, January.
    2. Elena SERBAN & Daniela BORISOV & R?zvan C?t?lin DOBREA, 2012. "Emerging Markets: Concept Evolution And Business Environment Particularities," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 5-19, June.
    3. Mihaela Cornelia Prejmerean & Alina Mihaela Dima, 2006. "Customer relationship management," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
    Full references (including those not matched with items on IDEAS)


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:9:y:2014:i:1:n:3. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.