IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v9y2014i1n3.html
   My bibliography  Save this article

Web interfaces for e‐CRM in sports: Evidence from Romanian Football

Author

Listed:
  • Vlad Roșca

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The commercialization of Romanian football has gained momentum during the past decade, as local clubs increasingly focused their efforts on marketing. At the same time, Romanian customers’ access to Internet has improved. The aim of this paper is to explore the nature of Romanian football club websites from a customer (fan) relationship management perspective. The research sets to investigate the level of customer‐orientation embedded in the design of club websites and the opportunities of establishing long‐term relationships with fans these websites provide. Therefore, the literature review tries to bring into foreground the importance electronic solutions play for CRM, and their applicability to the sports environment. A content research based on secondary data and website evidence, which were later integrated in computations so as to obtain quantitative evidence, has been chosen as a research method. Results show that while clubs use their websites as informational platforms, several issues have to be addressed regarding the use of websites as bonding factors between clubs and fans. Areas such as website functionality and emotionality could be improved so as to draw more attention from the fans. The research also reveals that Romanian clubs have failed to implement business solutions to help fans buy online merchandise products, which would also increase the revenues of the football clubs.

Suggested Citation

  • Vlad Roșca, 2014. "Web interfaces for e‐CRM in sports: Evidence from Romanian Football," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.
    • Handle: RePEc:eph:journl:v:9:y:2014:i:1:n:3
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/340.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Costantin Roman & Aureliana Geta Roman, 2007. "The System of Public Acquisitions by Means of Electronic Bids in the Light of European Regulations," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 1(1(506)), pages 61-64, January.
    2. Cătălin Emilian HUIDUMAC PETRESCU & Radu-Marcel JOIA & Gheorghe HURDUZEU & Liviu Bogdan VLAD, 2011. "Foreign Direct Investments Expansion – Essential Globalization Factor," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(1(554)), pages 163-172, January.
    3. Nicolae Al Pop & Mihaela Roman & Adina Săniuţă & Carmen Petrişoaia, 2012. "Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 349-364, June.
    4. Elena SERBAN & Daniela BORISOV & R?zvan C?t?lin DOBREA, 2012. "Emerging Markets: Concept Evolution And Business Environment Particularities," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 5-19, June.
    5. Andrew R. Thomas & Nicolae Al. Pop & Constantin Bratianu (ed.), 2013. "The Changing Business Landscape of Romania," Springer Books, Springer, edition 127, number 978-1-4614-6865-3, June.
    6. Costin DAMASARU & Radu CAMENITA & Cristina ANDREESCU (MANOLACHE), 2011. "How Can We Increase Sales Force Motivation? Practical Approach: Stimulating Motivation on a Telecom Companies` Sales Force," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 261-267, December.
    7. Mihaela Cornelia Prejmerean & Alina Mihaela Dima, 2006. "Customer relationship management," Management & Marketing, Economic Publishing House, vol. 1(4), Winter.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna Justyna Parzonko & Agata Balińska & Anna Sieczko, 2021. "Pro-Environmental Behaviors of Generation Z in the Context of the Concept of Homo Socio-Oeconomicus," Energies, MDPI, vol. 14(6), pages 1-18, March.
    2. Nicolae Al. Pop & Steluta Todea & Cristina-Veronica Partenie & Cristina Ott, 2020. "Stakeholders’ Perception Regarding Sustainable Universities," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 330-330, April.
    3. repec:aud:audfin:v:21:y:2019:i:50:p:258 is not listed on IDEAS
    4. Pop Nicolae Al. & Ott Cristina-Maria & Simion Daniela & Zottu-Z Monica, 2018. "Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 772-781, May.
    5. Valeriu Ioan-Franc & Andrei-Marius Diamescu, 2021. "The Crisis After the Crisis – Resilience or Reset?," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(58), pages 864-864, August.
    6. Pop Nicolae Alexandru & Draghescu Florin & Palade Alexandru, 2014. "Benchmarking For The Romanian Heavy Commercial Vehicles Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1046-1056, July.
    7. Isadora LAZAR & Madalina Ecaterina ANDREICA, 2013. "Current Account Balance, Private Debt And Euro Area Sovereign Debt Crisis: A Comparison Of North And South," Romanian Journal of Economics, Institute of National Economy, vol. 37(2(46)), pages 40-52, December.
    8. Dan-Cristian Dabija & Raluca Babut, 2013. "An approach to sustainable development from tourists` perspective. Empirical evidence in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 617-633, November.
    9. Marra, Alessandro & Antonelli, Paola & Dell’Anna, Luca & Pozzi, Cesare, 2015. "A network analysis using metadata to investigate innovation in clean-tech – Implications for energy policy," Energy Policy, Elsevier, vol. 86(C), pages 17-26.
    10. Ruxandra BEJINARU, 2016. "Knowledge Dynamics Impact on Intellectual Capital in Organizations," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(4), pages 515-534, December.
    11. Dima Stela, 2016. "Globalisation, Trade Openness and Foreign Direct Investment in Romania," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 26(4), pages 41-53, November.
    12. Pop Nicolae Al. & Ott Cristina-Maria & Simion-Danicescu Daniela & Todea Steluța, 2019. "The scientific event – a visibility factor for the university brand," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1021-1032, May.
    13. Pop Nicolae Al. & Baba Cristina Andrada & Anysz Raluca Năstate, 2019. "Marketing communication in Tourism Connection challenges in new service sectors," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1098-1107, May.
    14. Daniel Adrian Gardan & Ionel Dumitru & Iuliana Petronela Gardan & Irina Elena Andronie & Cristian Uta & Mihai Andronie, 2019. "Integrating the Principles of Green Marketing by Using Big Data. Good Practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 258-258, February.
    15. Vlad ROªCA, 2014. "A Model for Eliciting Expert Knowledge into Sports-Specific Knowledge Management Systems," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 57-68, March.
    16. Iulia Diana Popa & Dan-Cristian Dabija, 2019. "Developing the Romanian Organic Market: A Producer’s Perspective," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    17. Baba Cristina Andrada & Stăncioiu Aurelia Felicia, 2018. "Considerations Regarding Applicable Marketing Strategies in the Adventure Tourism, from a Youth Perspective," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(2), pages 77-83, December.
    18. Vladimir-Aurelian ENACHESCU & Vlad ROªCA, 2014. "Educational Counseling Approach for the Romanian Educational System," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 321-333, July.
    19. Codruța Dura & Oana Dobre-Baron, 2011. "Analysis of Foreign Direct Investments Engaged by Japanese Multinational Companies," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 11(2), pages 81-92.
    20. Nicolae Al. Pop & Dan-Cristian Dabija & Ana Maria Iorga, 2014. "Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 1-26, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:9:y:2014:i:1:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simona Vasilache (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.