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Emerging Markets: Concept Evolution And Business Environment Particularities


  • Elena SERBAN

    () (Academy of Economic Studies, Piata Romana, 6, Bucharest Romania)

  • Daniela BORISOV

    () (Academy of Economic Studies, Piata Romana, 6, Bucharest Romania)

  • R?zvan C?t?lin DOBREA

    () (Academy of Economic Studies, Piata Romana, 6, Bucharest Romania)


The purpose of the article is to present the way in which the companies are doing business on the emerging markets, even if they are aware of the fact that the economy has institutional voids. The article presents some aspects of global economic climate and the investment opportunities on the emerging markets. In order to enable this process, it is important to define the concept of emerging market from the business participants point of view and also their motivation to invest on such markets.

Suggested Citation

  • Elena SERBAN & Daniela BORISOV & R?zvan C?t?lin DOBREA, 2012. "Emerging Markets: Concept Evolution And Business Environment Particularities," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 5-19, June.
  • Handle: RePEc:rom:mrpase:v:4:y:2012:i:2:p:5-19

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    Cited by:

    1. Vlad Roșca, 2014. "Web interfaces for e‐CRM in sports: Evidence from Romanian Football," Management & Marketing, Economic Publishing House, vol. 9(1), Spring.


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