Telling the brand story: including news articles in online promotional strategies
Download full text from publisher
References listed on IDEAS
- Timothy J. Richards & Luis Padilla, 2009. "Promotion and Fast Food Demand," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 168-183.
- C. Raz & D. Piper & R. Haller & H. Nicod & N. Dusart & A. Giboreau, 2008. "From sensory marketing to sensory design : how to drive formulation using consumers' input ?," Post-Print halshs-00348081, HAL.
More about this item
Keywordselaboration; Internet advertising; news; synergy.;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:5:y:2010:i:2:n:3. See general information about how to correct material in RePEc.
We have no references for this item. You can help adding them by using this form .