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Typological analysis as analysis method of marketing data


  • Manuela Rozalia Gabor

    („Petru Maior”University, Târgu Mures)


In order to investigate the market and its related variables, of perceptions, attitudes, opinions or customer’s behaviour respectively, marketing research has not got other capture tools than field observation and questionnarie inquiry, and neither data measurement/interpretation devices other than statistico-mathematical methods known as „data analysis”. Progresses recorded in the past years concerning development of methods and their implementation by means of some complex data processing systems but easy to handle, provided the marketing research a powerful introspection tool. This paper shows one of the descriptive methods of data analysis and its applications for marketing data.

Suggested Citation

  • Manuela Rozalia Gabor, 2009. "Typological analysis as analysis method of marketing data," Management & Marketing, Economic Publishing House, vol. 4(4), Winter.
  • Handle: RePEc:eph:journl:v:4:y:2009:i:4:n:12

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    Cited by:

    1. Oltean Flavia Dana, 2013. "An Empirical Research Regarding Information Technology in Hospitality Industry: A Case Study from Mures County," Journal of Knowledge Management, Economics and Information Technology,, vol. 3(6), pages 1-8, December.


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