Types of non-probabilistic sampling used in marketing research. „Snowball” sampling
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- Liviu CIUCAN-RUSU & Manuela Rozalia GABOR & Iulia APAVALOAIE, 2011. "Marketing research, a succes factor for an entrepreneur," Romanian Journal of Economics, Institute of National Economy, vol. 33(2(42)), pages 125-137, December.
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Keywordsnon-probabilistic sampling; “snowball” sampling.;
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