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Types of non-probabilistic sampling used in marketing research. „Snowball” sampling


  • Manuela Rozalia Gabor

    („Petru Maior” University, Targu Mures)


A significant way of investigating a firm’s market is the statistical sampling. The sampling typology provides a non / probabilistic models of gathering information and this paper describes thorough information related to network sampling, named “snowball” sampling. This type of sampling enables the survey of occurrence forms concerning the decision power within an organisation and of the interpersonal relation network governing a certain collectivity, a certain consumer panel. The snowball sampling may be successfully applied for surveying the main sides of communication and decisions within a firm, institution or consumers.

Suggested Citation

  • Manuela Rozalia Gabor, 2007. "Types of non-probabilistic sampling used in marketing research. „Snowball” sampling," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
  • Handle: RePEc:eph:journl:v:2:y:2007:i:3:n:7

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    Cited by:

    1. repec:eee:touman:v:52:y:2016:i:c:p:44-51 is not listed on IDEAS
    2. Liviu CIUCAN-RUSU & Manuela Rozalia GABOR & Iulia APAVALOAIE, 2011. "Marketing research, a succes factor for an entrepreneur," Romanian Journal of Economics, Institute of National Economy, vol. 33(2(42)), pages 125-137, December.


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