Marketing research, a succes factor for an entrepreneur
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References listed on IDEAS
- Antoncic, Bostjan & Hisrich, Robert D., 2001. "Intrapreneurship: Construct refinement and cross-cultural validation," Journal of Business Venturing, Elsevier, vol. 16(5), pages 495-527, September.
- Manuela Rozalia Gabor, 2007. "Types of non-probabilistic sampling used in marketing research. „Snowball” sampling," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
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Keywordsentrepreneurship; marketing research; small business administration;
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
- O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
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