IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Marketing research, a succes factor for an entrepreneur

  • Liviu CIUCAN-RUSU

    ()

    (“Petru Maior” University of Târgu-Mures, Romania)

  • Manuela Rozalia GABOR

    ()

    (“Petru Maior” University of Târgu-Mures, Romania)

  • Iulia APAVALOAIE

    ()

    (“Petru Maior” University of Târgu-Mures, Romania)

The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, “condemned” to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.revecon.ro/articles/2011-2/2011-2-7.pdf
Download Restriction: no

Article provided by Institute of National Economy in its journal Romanian Journal of Economics.

Volume (Year): 33 (2011)
Issue (Month): 2(42) (December)
Pages: 125-137

as
in new window

Handle: RePEc:ine:journl:v:2:y:2011:i:42:p:125-137
Contact details of provider: Postal: Casa Academiei, Calea 13 Septembrie nr.13, sector 5, Bucureşti 761172
Phone: 004 021 318.24.67
Fax: 004 021 318.24.67
Web page: http://www.ien.ro/
Email:


More information through EDIRC

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as in new window
  1. Antoncic, Bostjan & Hisrich, Robert D., 2001. "Intrapreneurship: Construct refinement and cross-cultural validation," Journal of Business Venturing, Elsevier, vol. 16(5), pages 495-527, September.
  2. Manuela Rozalia Gabor, 2007. "Types of non-probabilistic sampling used in marketing research. „Snowball” sampling," Management & Marketing, Economic Publishing House, vol. 2(3), Autumn.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ine:journl:v:2:y:2011:i:42:p:125-137. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Valentina Vasile)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.