IDEAS home Printed from https://ideas.repec.org/a/eph/journl/v2y2007i1n9.html
   My bibliography  Save this article

The Management of the EU Financed Projects Promotional Campaigns

Author

Listed:
  • Loredana Calinescu

    (Scoala Nationala de Studii Politice si Administrative)

Abstract

The purpose of this paper is to emphasize the importance of public communication for the successful management of European projects. The development of effective public communication campaigns within European projects contributes, on the one hand, to the acknowledgment of the rules imposed by the financing institution and, on the other hand, to a better understanding of the necessity to initiate projects that solve real issues of a development region. By underlining the role of the public and its particular needs, public communication campaigns contribute to the absorbtion of the European funds through the initiation of sustainable projects.

Suggested Citation

  • Loredana Calinescu, 2007. "The Management of the EU Financed Projects Promotional Campaigns," Management & Marketing, Economic Publishing House, vol. 2(1), Spring.
    • Handle: RePEc:eph:journl:v:2:y:2007:i:1:n:9
    as

    Download full text from publisher

    File URL: http://www.managementmarketing.ro/pdf/articole/52.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:2:y:2007:i:1:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Simona Vasilache (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.