Organizational Structures of the Enterprise for Implementing Marketing-Controlling
In a permanent changing environment, characterized by intensification of competition and fast developing technologies, only those companies can survive which have the ability to adapt to these conditions. Controlling is a „helping hand“ of the management, which sets the informational basis for the management decisions and alarms the management in case of negative developments of the company. This article concentrates on different ways of integration of controlling, especially marketing-controlling in the company organization, so that the best decision should be taken. On one hand it is the objectivity, on the other hand the access to information, which are the key factors to a successful controlling activity. There are presented several solutions of integration of marketing-controlling, depending on the structure and the processes of the company.
Volume (Year): 2 (2007)
Issue (Month): 1 (Spring)
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:2:y:2007:i:1:n:11. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.