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Who Are The Romanian Managers And How They Identify Themselves?


  • Florentina SCÂRNECI

    (“Transilvania” University of Brasov Eroilor Blvd., no. 29, Brasov, Romania)


This article will focus on the importance of studying the identity aspects of managers in the idea that the identity potential of individuals determines their managerial potential and their managerial performance potential. I will describe the way the “Who Are You?” test has been applied (on a number of 184 Romanian subjects – high performance and low performance manager and nonmanagers) and the results of this test. The mentioned test is the most known sociological research tool in studying identity. This test has not been applied previously to Romanian managers, moreover socio-psychological researches having as subjects managers have not been conducted in Romania. The limit of the research is the nonprobabilistic sampling (but the research results may be used as hypotheses for extended studies). The conclusion reached is that there are differences between the manager’s self-identification and non-managers’ self-identification, between the high performance manager’s self-identification and the one of low performance managers; the article also suggests that the study of these differences can lead to the possibility of managerial diagnosis and prognosis.

Suggested Citation

  • Florentina SCÂRNECI, 2011. "Who Are The Romanian Managers And How They Identify Themselves?," Management & Marketing, Economic Publishing House, vol. 6(1), Spring.
  • Handle: RePEc:eph:journl:v:6:y:2011:i:1:n:12

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