Discovering and managing creativity in product development
Creativity is a result of brain activity which differentiates individuals from each other and could ensure an important competitive advantage for a person or for a company. For very innovative branches - like soft ware industry, computer industry, or for automotive industry - creativity is the key of business success. The students should learn that every person can develop basic creative activities, but professional creativity should be trained and it could be enhanced over the level of employees' natural possibilities. They should learn that neurological research still does not offer a scientific basis for understanding creativity but thousand years of creative behavior observations offer some guidelines and procedures which could be used successfully in product development.
Volume (Year): 4 (2009)
Issue (Month): 1 (Spring)
|Contact details of provider:|| |
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Adrian Dumitru TANTAU, 2008. "Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship," Management & Marketing, Economic Publishing House, vol. 3(1), pages -, Spring.
When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:4:y:2009:i:1:n:3. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.