IDEAS home Printed from
   My bibliography  Save this article

Discovering and managing creativity in product development



    (University of Illinois, Chicago, USA)


Creativity is a result of brain activity which differentiates individuals from each other and could ensure an important competitive advantage for a person or for a company. For very innovative branches - like soft ware industry, computer industry, or for automotive industry - creativity is the key of business success. The students should learn that every person can develop basic creative activities, but professional creativity should be trained and it could be enhanced over the level of employees' natural possibilities. They should learn that neurological research still does not offer a scientific basis for understanding creativity but thousand years of creative behavior observations offer some guidelines and procedures which could be used successfully in product development.

Suggested Citation

  • Radu MIHALCEA, 2009. "Discovering and managing creativity in product development," Management & Marketing, Economic Publishing House, vol. 4(1), Spring.
  • Handle: RePEc:eph:journl:v:4:y:2009:i:1:n:3

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Adrian Dumitru TANTAU, 2008. "Common dimensions for entrepreneurship and strategy: the need for strategic entrepreneurship," Management & Marketing, Economic Publishing House, vol. 3(1), Spring.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Ion Gh. Rosca & Dumitru Todoroi, 2011. "Creativity In Conscience Society," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 599-619, June.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eph:journl:v:4:y:2009:i:1:n:3. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Simona Vasilache). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.