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Creativity In Conscience Society


  • Ion Gh. Rosca

    () (Academy of Economic Studies, Bucharest, Romania)

  • Dumitru Todoroi

    (Academy of Economic Studies of Moldova, Chişinău, Republic of Moldova)


Creativity is a result of brain activity which differentiates individuals and could ensure an important competitive advantage for persons, for companies, and for Society in general. Very innovative branches – like software industry, computer industry, car industry – consider creativity as the key of business success. Natural Intelligence Creativity can develop basic creative activities, but Artificial Intelligence Creativity, and, especially, Conscience Intelligence Creativity should be developed and they could be enhanced over the level of Natural Intelligence. Providing only neurological research still does not offer a scientific basis for understanding creativity but thousand years of creative natural intelligence behavior observations offer some algorithms, models, methods, guidelines and procedures which could be used successfully in Conscience Society Creativity. Present Essay discusses the evolution of the notion of Creativity (what it is, why it is important, where it is used), analyzes creativity from basic point of view (Creativity as a Brain Activity; Mastering Daily Life; Creativity and Profession; Piirto’s six Steps; When and where Creativity Occurs; How Creative People are looked upon), and also manages Individual Creativity and Company Goals (Individual Creativity; Teams, Creativity and Product Development; Company’s Product Development Goals; Entrepreneur’s and Small Companies’ Product Development).

Suggested Citation

  • Ion Gh. Rosca & Dumitru Todoroi, 2011. "Creativity In Conscience Society," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 599-619, June.
  • Handle: RePEc:aes:amfeco:v:13:y:2011:i:30:p:599-619

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    References listed on IDEAS

    1. Radu MIHALCEA, 2009. "Discovering and managing creativity in product development," Management & Marketing, Economic Publishing House, vol. 4(1), Spring.
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    Cited by:

    1. Olimpia State & Maria-Cristina Iorgulescu, 2014. "The Impact of Management and Organizational Culture on Creativity in the Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1205-1205, August.

    More about this item


    creativity; intuition; spirituality; conscience society; natural intelligence; artificial intelligence.;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • C87 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Econometric Software
    • D58 - Microeconomics - - General Equilibrium and Disequilibrium - - - Computable and Other Applied General Equilibrium Models
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software


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