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Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Author

Listed:
  • Amar Cheema

    ()

  • Peter Leszczyc
  • Rajesh Bagchi
  • Richard Bagozzi
  • James Cox
  • Utpal Dholakia
  • Eric Greenleaf
  • Amit Pazgal
  • Michael Rothkopf
  • Michael Shen
  • Shyam Sunder
  • Robert Zeithammer

Abstract

With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand and explain consumers' behavior in auctions. We also highlight specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Amar Cheema & Peter Leszczyc & Rajesh Bagchi & Richard Bagozzi & James Cox & Utpal Dholakia & Eric Greenleaf & Amit Pazgal & Michael Rothkopf & Michael Shen & Shyam Sunder & Robert Zeithammer, 2005. "Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions," Marketing Letters, Springer, vol. 16(3), pages 401-413, December.
  • Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:401-413 DOI: 10.1007/s11002-005-5901-5
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Rolfe, John & Windle, Jill, 2006. "Using Field Experiments to Explore the Use of Multiple Bidding Rounds in Conservation Auctions," Discussion Papers 25801, International Association of Agricultural Economists.
    2. Yongfu He & Peter Popkowski Leszczyc, 2013. "The impact of jump bidding in online auctions," Marketing Letters, Springer, vol. 24(4), pages 387-397, December.
    3. Amar Cheema & Dipankar Chakravarti & Atanu R. Sinha, 2012. "Bidding Behavior in Descending and Ascending Auctions," Marketing Science, INFORMS, vol. 31(5), pages 779-800, September.

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