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Failure to meet the reserve price: the impact on returns to art

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  • Alan Beggs
  • Kathryn Graddy

Abstract

This paper presents an empirical study of paintings that have failed to meet their reserve price at auction. In the art trade it is often claimed that when an advertised item goes unsold at auction, its future value will be affected. We have constructed a new dataset specifically for the purpose of testing this proposition. To preview our results, we find that paintings that come to auction and failed return significantly less when they are eventually sold than those paintings that have not been advertised at auction between sales. These lower returns may occur because of common value effects, idiosyncratic downward trends in tastes, or changes in the seller`s reserve price.
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  • Alan Beggs & Kathryn Graddy, 2008. "Failure to meet the reserve price: the impact on returns to art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(4), pages 301-320, December.
    • Handle: RePEc:kap:jculte:v:32:y:2008:i:4:p:301-320
    DOI: 10.1007/s10824-008-9077-8
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    1. Steven D. Levitt & Chad Syverson, 2008. "Market Distortions When Agents Are Better Informed: The Value of Information in Real Estate Transactions," The Review of Economics and Statistics, MIT Press, vol. 90(4), pages 599-611, November.
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    7. Alan Beggs & Kathryn Graddy, 1997. "Declining Values and the Afternoon Effect: Evidence from Art Auctions," RAND Journal of Economics, The RAND Corporation, vol. 28(3), pages 544-565, Autumn.
    8. Genesove, David & Mayer, Christopher J, 1997. "Equity and Time to Sale in the Real Estate Market," American Economic Review, American Economic Association, vol. 87(3), pages 255-269, June.
    9. BAUWENS, Luc & GINSBURGH, Victor, 2000. "Art experts and auctions are pre-sale estimates unbiased and fully informative?," LIDAM Reprints CORE 1485, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    10. Orley Ashenfelter & Kathryn Graddy, 2003. "Auctions and the Price of Art," Journal of Economic Literature, American Economic Association, vol. 41(3), pages 763-787, September.
    11. Paul Klemperer, 2004. "Auctions: Theory and Practice," Online economics textbooks, SUNY-Oswego, Department of Economics, number auction1.
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    Cited by:

    1. William N. Goetzmann & Luc Renneboog & Christophe Spaenjers, 2011. "Art and Money," American Economic Review, American Economic Association, vol. 101(3), pages 222-226, May.
    2. Michel Clement & Anke Lepthien & Tim Schulze, 2016. "Erfolgsfaktoren bei der Vermarktung von Kunst [Success Factors for Marketing of Arts]," Schmalenbach Journal of Business Research, Springer, vol. 68(4), pages 377-400, December.
    3. Kathryn Graddy & Jonathan Hamilton, 2014. "Auction House Guarantees for Works of Art," ACEI Working Paper Series AWP-02-2014, Association for Cultural Economics International, revised May 2014.
    4. Spaenjers, Christophe & Goetzmann, William N. & Mamonova, Elena, 2015. "The economics of aesthetics and record prices for art since 1701," Explorations in Economic History, Elsevier, vol. 57(C), pages 79-94.
    5. William N. Goetzmann & Luc Renneboog & Christophe Spaenjers, 2011. "Art and Money," American Economic Review, American Economic Association, vol. 101(3), pages 222-226, May.
    6. William Goetzmann & Elena Mamonova & Christophe Spaenjers, 2014. "The Economics of Aesthetics and Three Centuries of Art Price Records," NBER Working Papers 20440, National Bureau of Economic Research, Inc.
    7. Orley Ashenfelter & Kathryn Graddy, 2011. "Art Auctions," Chapters, in: Ruth Towse (ed.), A Handbook of Cultural Economics, Second Edition, chapter 2, Edward Elgar Publishing.
    8. Chanont Banternghansa & Kathryn Graddy, 2011. "The impact of the Droit de Suite in the UK: an empirical analysis," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(2), pages 81-100, May.
    9. Orley Ashenfelter & Kathryn Graddy, 2011. "Art Auctions," Chapters, in: Ruth Towse (ed.), A Handbook of Cultural Economics, Second Edition, chapter 2, Edward Elgar Publishing.
    10. Geraldine David & Christian Huemer & Kim Oosterlinck, 2023. "Art dealers’ inventory strategy: the case of Goupil, Boussod & Valadon from 1860 to 1914," Business History, Taylor & Francis Journals, vol. 65(1), pages 24-55, January.
    11. repec:pri:cepsud:203ashenfelter is not listed on IDEAS
    12. Oosterlinck, Kim & David, Géraldine & Huemer, Christian, 2019. "Art Dealers’ Inventory Strategy The case of Goupil, Boussod & Valadon from 1860 to 1914," CEPR Discussion Papers 13941, C.E.P.R. Discussion Papers.
    13. Marinelli, Nicoletta & Palomba, Giulio, 2011. "A model for pricing Italian Contemporary Art paintings at auction," The Quarterly Review of Economics and Finance, Elsevier, vol. 51(2), pages 212-224, May.
    14. Etro, Federico & Stepanova, Elena, 2021. "Art return rates from old master paintings to contemporary art," Journal of Economic Behavior & Organization, Elsevier, vol. 181(C), pages 94-116.
    15. Sogn-Grundvåg, Geir & Zhang, Dengjun, 2023. "Commodities failing in auctions: The story of unsold cod in Norway," Journal of Commodity Markets, Elsevier, vol. 29(C).
    16. Jianping Mei & Michael Moses & Yi Zhou, 2023. "Residual variance and asset pricing in the art market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 47(3), pages 513-545, September.
    17. A. Collins & A. E. Scorcu & R. Zanola, 2007. "Sample Selection Bias and Time Instability of Hedonic Art Price Indexes," Working Papers 610, Dipartimento Scienze Economiche, Universita' di Bologna.
    18. Graddy, Kathryn & Hamilton, Jonathan, 2017. "Auction guarantees for works of art," Journal of Economic Behavior & Organization, Elsevier, vol. 133(C), pages 303-312.

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    More about this item

    Keywords

    D44; L82; Reserve prices; Burning; Bought-in; Art; Auctions;
    All these keywords.

    JEL classification:

    • D44 - Microeconomics - - Market Structure, Pricing, and Design - - - Auctions
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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