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Mercedes Esteban-Bravo

Personal Details

First Name:Mercedes
Middle Name:
Last Name:Esteban-Bravo
Suffix:
RePEc Short-ID:pes40
http://www.business.uc3m.es/en/faculty/profesor/perfil/mercedes-esteban-bravo

Affiliation

Departamento de Economía de la Empresa
Universidad Carlos III de Madrid

Madrid, Spain
http://portal.uc3m.es/portal/page/portal/dpto_economia_empresa
RePEc:edi:dmuc3es (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2013. "A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry," DEE - Working Papers. Business Economics. WB wb132002, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  2. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2012. "Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition," DEE - Working Papers. Business Economics. WB wb121304, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  3. Esteban-Bravo, Mercedes & Leszkiewicz, Agata & Vidal-Sanz, Jose M., 2012. "Reconsidering optimal experimental design for conjoint analysis," DEE - Working Papers. Business Economics. WB wb121405, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  4. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2012. "Expenditure trends in US advertising : long-term effects and structural changes with new media introductions," DEE - Working Papers. Business Economics. WB wb121506, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  5. Esteban-Bravo, Mercedes & Yildirim, Gökhan & Vidal-Sanz, Jose M., 2011. "Can we curb retail sales volatility through marketing mix actions?," DEE - Working Papers. Business Economics. WB wb112407, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  6. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2011. "Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs," DEE - Working Papers. Business Economics. WB wb114011, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  7. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2011. "Licensing radical product innovations to speed up the diffusion," DEE - Working Papers. Business Economics. WB wb113609, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  8. Balbás, Alejandro & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2009. "Optimal risk in marketing resource allocation," DEE - Working Papers. Business Economics. WB wb090868, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  9. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "The long memory of newspapers' subscriptions : between the short-run and persistence response," DEE - Working Papers. Business Economics. WB wb076411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  10. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2006. "Magazine sales promotion : a dynamic response analysis," DEE - Working Papers. Business Economics. WB wb065716, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  11. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2006. "Do business density and variety determine retail performance?," DEE - Working Papers. Business Economics. WB wb065817, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  12. Mercedes Esteban-Bravo & F. Javier Nogales, 2005. "A decomposition method to deflate the curse of dimensionality for dynamic stochastic models," Computing in Economics and Finance 2005 381, Society for Computational Economics.
  13. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2004. "Worst-case estimation and asymptotic theory for models with unobservables," DEE - Working Papers. Business Economics. WB wb045518, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  14. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2004. "Valuation of boundary-linked assets," DEE - Working Papers. Business Economics. WB wb045720, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  15. Esteban-Bravo, Mercedes, 2004. "An interior point algorithm for computing equilibria in economies with incomplete asset markets," DEE - Working Papers. Business Economics. WB wb046023, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  16. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2004. "Optimal duration of magazine promotions," DEE - Working Papers. Business Economics. WB wb045417, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  17. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2004. "Computing continuous-time growth models with boundary conditions via wavelets," DEE - Working Papers. Business Economics. WB wb045619, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  18. Esteban-Bravo, Mercedes, 2000. "Existence and computation of a Cournot-Walras equilibrium," DES - Working Papers. Statistics and Econometrics. WS 9968, Universidad Carlos III de Madrid. Departamento de Estadística.
  19. Esteban-Bravo, Mercedes, 2000. "Existence and computation of a GEI equilibrium," DES - Working Papers. Statistics and Econometrics. WS 10008, Universidad Carlos III de Madrid. Departamento de Estadística.

Articles

  1. Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2017. "Can Retail Sales Volatility be Curbed Through Marketing Actions?," Marketing Science, INFORMS, vol. 36(2), pages 232-253, March.
  2. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2016. "Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 780-796.
  3. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2015. "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 306-316.
  4. Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2014. "Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition," Marketing Science, INFORMS, vol. 33(5), pages 621-640, September.
  5. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2014. "Licensing radical product innovations to speed up the diffusion," European Journal of Operational Research, Elsevier, vol. 239(2), pages 542-555.
  6. M Esteban-Bravo & N Lado, 2011. "Brand value in horizontal alliances: the case of twin-cars," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(8), pages 1533-1542, August.
  7. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Worst-case estimation for econometric models with unobservable components," Computational Statistics & Data Analysis, Elsevier, vol. 51(7), pages 3330-3354, April.
  8. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Computing continuous-time growth models with boundary conditions via wavelets," Journal of Economic Dynamics and Control, Elsevier, vol. 31(11), pages 3614-3643, November.
  9. Donald Lehmann & Mercedes Esteban-Bravo, 2006. "When giving some away makes sense to jump-start the diffusion process," Marketing Letters, Springer, vol. 17(4), pages 243-254, December.
  10. Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005. "Optimal Duration of Magazine Promotions," Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
  11. Mercedes Esteban-Bravo, 2004. "Computing Equilibria in General Equilibrium Models via Interior-point Methods," Computational Economics, Springer;Society for Computational Economics, vol. 23(2), pages 147-171, March.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2013. "A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry," DEE - Working Papers. Business Economics. WB wb132002, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. S. Sriram & Puneet Manchanda & Mercedes Bravo & Junhong Chu & Liye Ma & Minjae Song & Scott Shriver & Upender Subramanian, 2015. "Platforms: a multiplicity of research opportunities," Marketing Letters, Springer, vol. 26(2), pages 141-152, June.

  2. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2012. "Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition," DEE - Working Papers. Business Economics. WB wb121304, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Matsuoka, Kohsuke, 2021. "A framework for variance analysis of customer equity based on a Markov chain model," Journal of Business Research, Elsevier, vol. 129(C), pages 57-69.

  3. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2011. "Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs," DEE - Working Papers. Business Economics. WB wb114011, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Johann Piet Hausberg & Peter S. H. Leeflang, 2019. "Absorbing Integration: Empirical Evidence On The Mediating Role Of Absorptive Capacity Between Functional-/Cross-Functional Integration And Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-37, August.
    2. Ebo Botchway & Jack McLaughlin & Jan Verpooten & Siegfried Dewitte, 2023. "Loyalty Programs in Second-Hand Markets Stimulate Demand but May Interfere With Supply," RAIS Conference Proceedings 2022-2023 0357, Research Association for Interdisciplinary Studies.

  4. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2011. "Licensing radical product innovations to speed up the diffusion," DEE - Working Papers. Business Economics. WB wb113609, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Hong, Xianpei & Govindan, Kannan & Xu, Lei & Du, Peng, 2017. "Quantity and collection decisions in a closed-loop supply chain with technology licensing," European Journal of Operational Research, Elsevier, vol. 256(3), pages 820-829.
    2. Antelo, Manel & Bru, Lluís, 2023. "Why some product innovations are licensed and others are not?," Research in Economics, Elsevier, vol. 77(1), pages 152-158.
    3. Pan, Xiaojun & Li, Shoude, 2016. "Dynamic optimal control of process–product innovation with learning by doing," European Journal of Operational Research, Elsevier, vol. 248(1), pages 136-145.
    4. Sen, Debapriya & Stamatopoulos, Giorgos, 2016. "Licensing under general demand and cost functions," MPRA Paper 73980, University Library of Munich, Germany.
    5. Liu Yao & Mukherjee Arijit, 2024. "Lobbying for Tariff Protection, International Technology Licensing and Consumer Surplus," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 24(1), pages 117-139, January.
    6. Qiao, Haike & Su, Qin, 2021. "Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 151(C).
    7. Wang, Wei & Lyu, Gaoyan & Cui, Wei & Li, Yongjian, 2021. "Strategic technology commercialization in the supply chain under network effects," International Journal of Production Economics, Elsevier, vol. 231(C).
    8. Zhang, Qiao & Zhang, Jianxiong & Zaccour, Georges & Tang, Wansheng, 2018. "Strategic technology licensing in a supply chain," European Journal of Operational Research, Elsevier, vol. 267(1), pages 162-175.
    9. Huang, Yanting & Wang, Zongjun, 2017. "Information sharing in a closed-loop supply chain with technology licensing," International Journal of Production Economics, Elsevier, vol. 191(C), pages 113-127.
    10. Sarmah, Archita & De Giovanni, Domenico & De Giovanni, Pietro, 2020. "Compulsory licenses in the pharmaceutical industry: Pricing and R&D strategies," European Journal of Operational Research, Elsevier, vol. 282(3), pages 1053-1069.
    11. Antelo, Manel & Bru, Lluís, 2023. "Licensing a product innovation in a Cournot industry," MPRA Paper 116631, University Library of Munich, Germany.
    12. Antelo, Manel & Bru, Lluís, 2023. "Licensing a product innovation from an external innovator to a Stackelberg duopoly," MPRA Paper 117542, University Library of Munich, Germany.

  5. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2006. "Do business density and variety determine retail performance?," DEE - Working Papers. Business Economics. WB wb065817, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Ion Purcaru, 2009. "Optimal Diversification in Allocation Problems," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 494-502, June.
    2. Wieland, Thomas, 2014. "Räumliches Einkaufsverhalten und Standortpolitik im Einzelhandel unter Berücksichtigung von Agglomerationseffekten: Theoretische Erklärungsansätze, modellanalytische Zugänge und eine empirisch-ökonome," MPRA Paper 77163, University Library of Munich, Germany.

  6. Esteban-Bravo, Mercedes, 2004. "An interior point algorithm for computing equilibria in economies with incomplete asset markets," DEE - Working Papers. Business Economics. WB wb046023, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Dong Chul Won, 2019. "A New Characterization of Equilibrium in a Multi-period Finance Economy: A Computational Viewpoint," Computational Economics, Springer;Society for Computational Economics, vol. 53(1), pages 367-396, January.
    2. Yang Zhan & Chuangyin Dang, 2021. "Computing equilibria for markets with constant returns production technologies," Annals of Operations Research, Springer, vol. 301(1), pages 269-284, June.
    3. Susan Schommer, 2013. "Computing equilibria in economies with incomplete markets, collateral and default penalties," Annals of Operations Research, Springer, vol. 206(1), pages 367-383, July.

  7. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2004. "Optimal duration of magazine promotions," DEE - Working Papers. Business Economics. WB wb045417, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Mohammad G Nejad & Sertan Kabadayi, 2016. "Optimal introductory pricing for new financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(1), pages 34-50, March.
    2. Li, Zhen & Yada, Katsutoshi & Zennyo, Yusuke, 2021. "Duration of price promotion and product profit: An in-depth study based on point-of-sale data," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. C Lin & Y-T Lin, 2008. "Robust analysis on promotion duration for two competitive brands," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(4), pages 548-555, April.

  8. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2004. "Computing continuous-time growth models with boundary conditions via wavelets," DEE - Working Papers. Business Economics. WB wb045619, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.

    Cited by:

    1. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2016. "Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 780-796.
    2. Liu, Xiaoquan & Cao, Yi & Ma, Chenghu & Shen, Liya, 2019. "Wavelet-based option pricing: An empirical study," European Journal of Operational Research, Elsevier, vol. 272(3), pages 1132-1142.
    3. Chen Yi-Ting & Sun Edward W. & Yu Min-Teh, 2015. "Improving model performance with the integrated wavelet denoising method," Studies in Nonlinear Dynamics & Econometrics, De Gruyter, vol. 19(4), pages 445-467, September.
    4. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2014. "Licensing radical product innovations to speed up the diffusion," European Journal of Operational Research, Elsevier, vol. 239(2), pages 542-555.
    5. Haven, Emmanuel & Liu, Xiaoquan & Ma, Chenghu & Shen, Liya, 2009. "Revealing the implied risk-neutral MGF from options: The wavelet method," Journal of Economic Dynamics and Control, Elsevier, vol. 33(3), pages 692-709, March.

Articles

  1. Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2017. "Can Retail Sales Volatility be Curbed Through Marketing Actions?," Marketing Science, INFORMS, vol. 36(2), pages 232-253, March.

    Cited by:

    1. Patel, Pankaj C. & Struckell, Elisabeth M. & Ojha, Divesh, 2020. "Calorie labeling law and fast food chain performance: The value of capital responsiveness under sales volatility," Journal of Business Research, Elsevier, vol. 117(C), pages 346-356.

  2. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2016. "Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 780-796.
    See citations under working paper version above.
  3. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2015. "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 306-316.

    Cited by:

    1. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    2. Erdmann, Anett & Arilla, Ramón & Ponzoa, José M., 2022. "Search engine optimization: The long-term strategy of keyword choice," Journal of Business Research, Elsevier, vol. 144(C), pages 650-662.

  4. Mercedes Esteban-Bravo & Jose M. Vidal-Sanz & Gökhan Yildirim, 2014. "Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition," Marketing Science, INFORMS, vol. 33(5), pages 621-640, September.
    See citations under working paper version above.
  5. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2014. "Licensing radical product innovations to speed up the diffusion," European Journal of Operational Research, Elsevier, vol. 239(2), pages 542-555.
    See citations under working paper version above.
  6. M Esteban-Bravo & N Lado, 2011. "Brand value in horizontal alliances: the case of twin-cars," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 62(8), pages 1533-1542, August.

    Cited by:

    1. Biyalogorsky, Eyal & Heiman, Amir & Muller, Eitan, 2022. "The differential effects of time and usage on the brand premiums of automobiles," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 212-226.
    2. Sima M. Fortsch & Jeong Hoon Choi & Elena A. Khapalova, 2022. "Competition can help predict sales," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 41(2), pages 331-344, March.
    3. Majid, Kashef Abdul & Russell, Cristel Antonia, 2019. "Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention," Journal of Business Research, Elsevier, vol. 103(C), pages 89-99.
    4. Mohammad Aghaei, 2021. "Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(1), pages 42-53, February.

  7. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Worst-case estimation for econometric models with unobservable components," Computational Statistics & Data Analysis, Elsevier, vol. 51(7), pages 3330-3354, April.

    Cited by:

    1. Gulpinar, Nalan & Rustem, Berc, 2007. "Robust optimal decisions with imprecise forecasts," Computational Statistics & Data Analysis, Elsevier, vol. 51(7), pages 3595-3611, April.

  8. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Computing continuous-time growth models with boundary conditions via wavelets," Journal of Economic Dynamics and Control, Elsevier, vol. 31(11), pages 3614-3643, November.
    See citations under working paper version above.
  9. Donald Lehmann & Mercedes Esteban-Bravo, 2006. "When giving some away makes sense to jump-start the diffusion process," Marketing Letters, Springer, vol. 17(4), pages 243-254, December.

    Cited by:

    1. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
    2. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2016. "Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 780-796.
    3. Michelle M.H. Şeref & Janice E. Carrillo & Arda Yenipazarli, 2016. "Multi-generation pricing and timing decisions in new product development," International Journal of Production Research, Taylor & Francis Journals, vol. 54(7), pages 1919-1937, April.
    4. Wenjing Shen & Izak Duenyas & Roman Kapuscinski, 2014. "Optimal Pricing, Production, and Inventory for New Product Diffusion Under Supply Constraints," Manufacturing & Service Operations Management, INFORMS, vol. 16(1), pages 28-45, February.
    5. Yifan Dou & Marius F. Niculescu & D. J. Wu, 2013. "Engineering Optimal Network Effects via Social Media Features and Seeding in Markets for Digital Goods and Services," Information Systems Research, INFORMS, vol. 24(1), pages 164-185, March.
    6. Olivier Toubia & Jacob Goldenberg & Rosanna Garcia, 2014. "Improving Penetration Forecasts Using Social Interactions Data," Management Science, INFORMS, vol. 60(12), pages 3049-3066, December.
    7. Landry, Peter, 2022. "Pricing, advertising, and endogenous consideration of an “insistent” product," International Journal of Industrial Organization, Elsevier, vol. 80(C).
    8. Agam Gupta & Arqum Mateen & Divya Sharma & Uttam K. Sarkar & Vinu Cheruvil Thomas, 2019. "Combating incumbency advantage of network effects: The role of entrant’s decisions and consumer preferences," Competition and Regulation in Network Industries, , vol. 20(1), pages 3-32, March.
    9. Peres, Renana & Muller, Eitan & Mahajan, Vijay, 2010. "Innovation diffusion and new product growth models: A critical review and research directions," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 91-106.
    10. Kocaman, Barış & Gelper, Sarah & Langerak, Fred, 2023. "Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 316-341.
    11. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
    12. Yifan Dou & Marius Florin Niculescu & Dongjun Wu, 2011. "Optimal Consumer Network Structure Formation under Network Effects: Seeds Controllability and Visibility," Working Papers 11-07, NET Institute, revised Oct 2011.
    13. Heiman, Amir & Ofir, Chezy, 2010. "The effects of imbalanced competition on demonstration strategies," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 175-187.
    14. Christophe Van den Bulte & Yogesh V. Joshi, 2007. "New Product Diffusion with Influentials and Imitators," Marketing Science, INFORMS, vol. 26(3), pages 400-421, 05-06.
    15. Gila E. Fruchter & Ashutosh Prasad & Christophe Van den Bulte, 2022. "Too Popular, Too Fast: Optimal Advertising and Entry Timing in Markets with Peer Influence," Management Science, INFORMS, vol. 68(6), pages 4725-4741, June.
    16. Fruchter, Gila E. & Van den Bulte, Christophe, 2011. "Why the Generalized Bass Model leads to odd optimal advertising policies," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 218-230.
    17. Abedi, Vahideh Sadat, 2019. "Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 536(C).
    18. Vahideh Sadat Abedi & Oded Berman & Dmitry Krass, 2014. "Supporting New Product or Service Introductions: Location, Marketing, and Word of Mouth," Operations Research, INFORMS, vol. 62(5), pages 994-1013, October.
    19. Marius F. Niculescu & D. J. Wu, 2014. "Economics of Free Under Perpetual Licensing: Implications for the Software Industry," Information Systems Research, INFORMS, vol. 25(1), pages 173-199, March.
    20. Teck-Hua Ho & Shan Li & So-Eun Park & Zuo-Jun Max Shen, 2012. "Customer Influence Value and Purchase Acceleration in New Product Diffusion," Marketing Science, INFORMS, vol. 31(2), pages 236-256, March.
    21. Gil Appel & Eitan Muller, 2021. "Adoption patterns over time: a replication," Marketing Letters, Springer, vol. 32(4), pages 499-511, December.
    22. Wijeratne, A.W. & Yi, Fengqi & Wei, Junjie, 2009. "Bifurcation analysis in the diffusive Lotka–Volterra system: An application to market economy," Chaos, Solitons & Fractals, Elsevier, vol. 40(2), pages 902-911.
    23. Yogesh V. Joshi & David J. Reibstein & Z. John Zhang, 2009. "Optimal Entry Timing in Markets with Social Influence," Management Science, INFORMS, vol. 55(6), pages 926-939, June.

  10. Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005. "Optimal Duration of Magazine Promotions," Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
    See citations under working paper version above.
  11. Mercedes Esteban-Bravo, 2004. "Computing Equilibria in General Equilibrium Models via Interior-point Methods," Computational Economics, Springer;Society for Computational Economics, vol. 23(2), pages 147-171, March.

    Cited by:

    1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2004. "Computing continuous-time growth models with boundary conditions via wavelets," DEE - Working Papers. Business Economics. WB wb045619, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    2. Yang Zhan & Chuangyin Dang, 2021. "Computing equilibria for markets with constant returns production technologies," Annals of Operations Research, Springer, vol. 301(1), pages 269-284, June.
    3. Esteban-Bravo, Mercedes, 2004. "An interior point algorithm for computing equilibria in economies with incomplete asset markets," DEE - Working Papers. Business Economics. WB wb046023, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    4. Yang Zhan & Chuangyin Dang, 2018. "A smooth path-following algorithm for market equilibrium under a class of piecewise-smooth concave utilities," Computational Optimization and Applications, Springer, vol. 71(2), pages 381-402, November.
    5. Zoltan Pap, 2011. "Computing Economic Equilibria by a Homotopy Method," Papers 1110.5144, arXiv.org.

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  1. Universidad Carlos III de Madrid Economics PhD Alumni

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 13 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (5) 2006-10-14 2007-09-24 2010-01-10 2012-04-17 2013-08-05. Author is listed
  2. NEP-CUL: Cultural Economics (3) 2007-09-24 2012-06-25 2013-08-05
  3. NEP-ECM: Econometrics (2) 2004-12-02 2005-11-19
  4. NEP-BEC: Business Economics (1) 2004-12-02
  5. NEP-COM: Industrial Competition (1) 2013-08-05
  6. NEP-ENT: Entrepreneurship (1) 2006-10-14
  7. NEP-ETS: Econometric Time Series (1) 2004-12-02
  8. NEP-EXP: Experimental Economics (1) 2012-06-25
  9. NEP-GEO: Economic Geography (1) 2006-10-14
  10. NEP-IND: Industrial Organization (1) 2013-08-05
  11. NEP-INO: Innovation (1) 2011-12-13
  12. NEP-IPR: Intellectual Property Rights (1) 2011-12-13
  13. NEP-RMG: Risk Management (1) 2010-01-10
  14. NEP-URE: Urban and Real Estate Economics (1) 2006-10-14

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