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Mercedes Esteban-Bravo

This is information that was supplied by Mercedes Esteban-Bravo in registering through RePEc. If you are Mercedes Esteban-Bravo , you may change this information at the RePEc Author Service. Or if you are not registered and would like to be listed as well, register at the RePEc Author Service. When you register or update your RePEc registration, you may identify the papers and articles you have authored.

Personal Details

First Name:Mercedes
Middle Name:
Last Name:Esteban-Bravo
Suffix:
RePEc Short-ID:pes40
http://marketinggame.uc3m.es/intro/personal-web/MercedesEstebanBravo.htm
Madrid, Spain
http://portal.uc3m.es/portal/page/portal/dpto_economia_empresa

: +34 91 624-9630
+34 91 624-9608
Calle Madrid 126, 28903 Getafe (Madrid)
RePEc:edi:dmuc3es (more details at EDIRC)

This author is featured on the following reading lists, publication compilations or Wikipedia entries:

  1. Universidad Carlos III de Madrid Economics PhD Alumni
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  1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2013. "A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry," DEE - Working Papers. Business Economics. WB wb132002, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  2. Yildirim, Gökhan & Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2012. "Expenditure trends in US advertising : long-term effects and structural changes with new media introductions," DEE - Working Papers. Business Economics. WB wb121506, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  3. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Leszkiewicz, Agata, 2012. "Reconsidering optimal experimental design for conjoint analysis," DEE - Working Papers. Business Economics. WB wb121405, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  4. Yildirim, Gökhan & Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2012. "Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition," DEE - Working Papers. Business Economics. WB wb121304, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  5. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Avagyan, Vardan, 2011. "Licensing radical product innovations to speed up the diffusion," DEE - Working Papers. Business Economics. WB wb113609, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  6. Yildirim, Gökhan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2011. "Can we curb retail sales volatility through marketing mix actions?," DEE - Working Papers. Business Economics. WB wb112407, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  7. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Avagyan, Vardan, 2011. "Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs," DEE - Working Papers. Business Economics. WB wb114011, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  8. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Balbás, Alejandro, 2009. "Optimal risk in marketing resource allocation," DEE - Working Papers. Business Economics. WB wb090868, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  9. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2007. "The long memory of newspapers' subscriptions : between the short-run and persistence response," DEE - Working Papers. Business Economics. WB wb076411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  10. Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2006. "Magazine sales promotion : a dynamic response analysis," DEE - Working Papers. Business Economics. WB wb065716, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  11. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Múgica, Jose M., 2006. "Do business density and variety determine retail performance?," DEE - Working Papers. Business Economics. WB wb065817, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  12. Mercedes Esteban-Bravo & F. Javier Nogales, 2005. "A decomposition method to deflate the curse of dimensionality for dynamic stochastic models," Computing in Economics and Finance 2005 381, Society for Computational Economics.
  13. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2004. "Valuation of boundary-linked assets," DEE - Working Papers. Business Economics. WB wb045720, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  14. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2004. "Computing continuous-time growth models with boundary conditions via wavelets," DEE - Working Papers. Business Economics. WB wb045619, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  15. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes & Múgica, Jose M., 2004. "Optimal duration of magazine promotions," DEE - Working Papers. Business Economics. WB wb045417, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  16. Vidal-Sanz, Jose M. & Esteban-Bravo, Mercedes, 2004. "Worst-case estimation and asymptotic theory for models with unobservables," DEE - Working Papers. Business Economics. WB wb045518, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  17. Esteban-Bravo, Mercedes, 2004. "An interior point algorithm for computing equilibria in economies with incomplete asset markets," DEE - Working Papers. Business Economics. WB wb046023, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
  1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2015. "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 306-316.
  2. Avagyan, Vardan & Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2014. "Licensing radical product innovations to speed up the diffusion," European Journal of Operational Research, Elsevier, vol. 239(2), pages 542-555.
  3. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Worst-case estimation for econometric models with unobservable components," Computational Statistics & Data Analysis, Elsevier, vol. 51(7), pages 3330-3354, April.
  4. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M., 2007. "Computing continuous-time growth models with boundary conditions via wavelets," Journal of Economic Dynamics and Control, Elsevier, vol. 31(11), pages 3614-3643, November.
  5. Donald Lehmann & Mercedes Esteban-Bravo, 2006. "When giving some away makes sense to jump-start the diffusion process," Marketing Letters, Springer, vol. 17(4), pages 243-254, December.
  6. Mercedes Esteban-Bravo & José Múgica & Jose Vidal-Sanz, 2005. "Optimal Duration of Magazine Promotions," Marketing Letters, Springer, vol. 16(2), pages 99-114, April.
  7. Mercedes Esteban-Bravo, 2004. "Computing Equilibria in General Equilibrium Models via Interior-point Methods," Computational Economics, Society for Computational Economics, vol. 23(2), pages 147-171, 03.
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 17 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (5) 2006-10-14 2007-09-24 2010-01-10 2012-04-17 2013-08-05. Author is listed
  2. NEP-CUL: Cultural Economics (3) 2007-09-24 2012-06-25 2013-08-05
  3. NEP-ECM: Econometrics (2) 2004-12-02 2005-11-19
  4. NEP-BEC: Business Economics (1) 2004-12-02
  5. NEP-COM: Industrial Competition (1) 2013-08-05
  6. NEP-ENT: Entrepreneurship (1) 2006-10-14
  7. NEP-ETS: Econometric Time Series (1) 2004-12-02
  8. NEP-EXP: Experimental Economics (1) 2012-06-25
  9. NEP-GEO: Economic Geography (1) 2006-10-14
  10. NEP-IND: Industrial Organization (1) 2013-08-05
  11. NEP-INO: Innovation (1) 2011-12-13
  12. NEP-IPR: Intellectual Property Rights (1) 2011-12-13
  13. NEP-RMG: Risk Management (1) 2010-01-10
  14. NEP-URE: Urban & Real Estate Economics (1) 2006-10-14

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