Reconsidering optimal experimental design for conjoint analysis
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- Currim, Imran S & Weinberg, Charles B & Wittink, Dick R, 1981. " Design of Subscription Programs for a Performing Arts Series," Journal of Consumer Research, Oxford University Press, vol. 8(1), pages 67-75, June.
- Green, Paul E, 1974. " On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 61-68, Se.
- Oded Netzer & Olivier Toubia & Eric Bradlow & Ely Dahan & Theodoros Evgeniou & Fred Feinberg & Eleanor Feit & Sam Hui & Joseph Johnson & John Liechty & James Orlin & Vithala Rao, 2008. "Beyond conjoint analysis: Advances in preference measurement," Marketing Letters, Springer, vol. 19(3), pages 337-354, December.
- Wittink, Dick R & Krishnamurthi, Lakshman & Nutter, Julia B, 1982. " Comparing Derived Importance Weights Across Attributes," Journal of Consumer Research, Oxford University Press, vol. 8(4), pages 471-474, March.
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