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Report NEP-MKT-2006-10-14
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rajagopal, 2006, "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-01-MKT, Aug.
- Rajagopal, 2006, "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-03-MKT, Aug.
- Rajagopal, 2006, "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-02-MKT, Aug.
- Rajagopal, 2006, "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-06-MKT, Aug.
- Item repec:dgr:nijrep:2006-09 is not listed on IDEAS anymore
- John Vickers & Mark Armstrong, 2006, "Competitive Nonlinear Pricing and Bundling," Economics Series Working Papers, University of Oxford, Department of Economics, number 281, Sep.
- Rajagopal, 2006, "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-08-MKT, Aug.
- Rajagopal, 2006, "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers, Tecnológico de Monterrey, Campus Ciudad de México, number 2006-07-MKT, Aug.
- Fernández, Eva, 2006, "Brands and the expansion of the sherry exports, 1920-1980," IFCS - Working Papers in Economic History.WH, Universidad Carlos III de Madrid. Instituto Figuerola, number wp06-09, Oct.
- Narrod, Clare & Todd, Ewen C. D., 2006, "Understanding the links between agriculture and health: Agriculture, Food Safety, and Foodborne diseases," 2020 vision briefs, International Food Policy Research Institute (IFPRI), number 13(5).
- Esteban-Bravo, Mercedes & Múgica, Jose M. & Vidal-Sanz, Jose M., 2006, "Magazine sales promotion : a dynamic response analysis," DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa, number wb065716, Oct.