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Report NEP-MKT-2012-04-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Esteban-Bravo, Mercedes & Yildirim, Gökhan & Vidal-Sanz, José M., 2011, "Can we curb retail sales volatility through marketing mix actions?," DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa, number wb112407, Nov.
- Toru Suzuki, 2012, "Persuasive Silence," Jena Economics Research Papers, Friedrich-Schiller-University Jena, number 2012-014, Apr.
- Steffen Huck & Jidong Zhou, 2011, "Consumer Behavioural Biases in Competition: A Survey," Working Papers, New York University, Leonard N. Stern School of Business, Department of Economics, number 11-16.
- Ioanna Chioveanu & Jidong Zhou, 2011, "Price Competition with Consumer Confusion," Working Papers, New York University, Leonard N. Stern School of Business, Department of Economics, number 11-19.
- Vianelli, Donata & Marzano, Fabio Claudio, 2012, "L'effetto country of origin sull'intenzione d'acquisto del consumatore: una literature review," Working Papers DEAMS, DEAMS - Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche "Bruno de Finetti", number 7, Feb.
- Hang-Hyun Jo & Jeoung-Yoo Kim, 2012, "Competitive Targeted Marketing," ISER Discussion Paper, Institute of Social and Economic Research, The University of Osaka, number 0834, Mar.
- Gomis-Porqueras, Pedro & Julien, Benoit & Chengsi, Wang, 2012, "Informative Advertising in Directed Search," MPRA Paper, University Library of Munich, Germany, number 38057, Apr.