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References listed on IDEAS
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More about this item
KeywordsSignaling game; Consideration set; Counter signaling; Limited attention; Marketing; Advertising;
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-04-17 (All new papers)
- NEP-COM-2012-04-17 (Industrial Competition)
- NEP-CTA-2012-04-17 (Contract Theory & Applications)
- NEP-MIC-2012-04-17 (Microeconomics)
- NEP-MKT-2012-04-17 (Marketing)
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