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Choice by iterative search

  • Nakajima, Daisuke

    ()

    (Department of Economics, Otaru University of Commerce)

  • Masatlioglu, Yusufcan

    ()

    (Department of Economics, University of Michigan)

When making choices, decision makers often either lack information about alternatives or lack the cognitive capacity to analyze every alternative. To capture these situations, we formulate a framework to study behavioral search by utilizing the idea of consideration sets. Consumers engage in a dynamic search process. At each stage, they consider only those options in the current consideration set. We provide behavioral postulates characterizing this model. We illustrate how one can identify both search paths and preferences.

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File URL: http://econtheory.org/ojs/index.php/te/article/viewFile/20130701/9491/283
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Article provided by Econometric Society in its journal Theoretical Economics.

Volume (Year): 8 (2013)
Issue (Month): 3 (September)
Pages:

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Handle: RePEc:the:publsh:1014
Contact details of provider: Web page: http://econtheory.org

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  19. Yusufcan Masatlioglu & Daisuke Nakajima & Erkut Ozbay, 2009. "Revealed Attention," NajEcon Working Paper Reviews 814577000000000409, www.najecon.org.
  20. Paola Manzini & Marco Mariotti, 2007. "Sequentially Rationalizable Choice," American Economic Review, American Economic Association, vol. 97(5), pages 1824-1839, December.
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  28. Hauser, John R & Wernerfelt, Birger, 1990. " An Evaluation Cost Model of Consideration Sets," Journal of Consumer Research, University of Chicago Press, vol. 16(4), pages 393-408, March.
  29. Kogut, Carl A., 1990. "Consumer search behavior and sunk costs," Journal of Economic Behavior & Organization, Elsevier, vol. 14(3), pages 381-392, December.
  30. Ioana Chioveanu & Jidong Zhou, 2012. "Price Competition and Consumer Confusion," CEDI Discussion Paper Series 12-08, Centre for Economic Development and Institutions(CEDI), Brunel University.
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