Optimal risk in marketing resource allocation
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References listed on IDEAS
- Leeflang, P.S.H. & Wittink, Dick R., 2000. "Building models for marketing decisions: past, present and future," Research Report 00F20, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- repec:dgr:rugsom:00f20 is not listed on IDEAS
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-01-10 (All new papers)
- NEP-MKT-2010-01-10 (Marketing)
- NEP-RMG-2010-01-10 (Risk Management)
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