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Moral Suasion and Economic Incentives: Field Experimental Evidence from Energy Demand

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Cited by:

  1. Bradley S. Jorgensen & Sarah Fumei & Graeme Byrne, 2021. "Reducing Peak Energy Demand among Residents Who Are Not Billed for Their Electricity Consumption: Experimental Evaluation of Behaviour Change Interventions in a University Setting," IJERPH, MDPI, vol. 18(16), pages 1-16, August.
  2. Jin, Guiyoung & Lim, Yeji & Nam, Kyungsik, 2025. "Energy efficiency pricing in regulated electricity markets," Energy Economics, Elsevier, vol. 145(C).
  3. Harpenau, Franziska & Magalhaes, Katrin Marques & Steffen, Nico & Wiewiorra, Lukas, 2023. "Saving behaviors of private households under varying tariff structures, price levels and incentives - Experimental evidence," WIK Working Papers 7, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH, Bad Honnef.
  4. Eiji Yamamura. & Yoshiro Tsutsui, 2020. "Impact of the State of Emergency Declaration for COVID-19 on Preventive Behaviors and Mental Conditions in Japan: Difference in Difference Analysis using Panel Data," Papers 2005.13008, arXiv.org.
  5. Adélaïde Fadhuile & Daniel Llerena & Béatrice Roussillon, 2023. "Intrinsic motivation to promote the development of renewable energy: a field experiment from household demand," Working Papers 2023-01, Grenoble Applied Economics Laboratory (GAEL).
  6. Brick, Kerri & De Martino, Samantha & Visser, Martine, 2023. "Behavioural nudges for water conservation in unequal settings: Experimental evidence from Cape Town," Journal of Environmental Economics and Management, Elsevier, vol. 121(C).
  7. Pratt, Bryan, 2020. "Property Tenure and Determinants of Sensitivity to Price and Non-Price Conservation Instruments," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304283, Agricultural and Applied Economics Association.
  8. Elinder, Mikael & Hu, Xiao & Liang, Che-Yuan, 2021. "Water conservation and the common pool problem: Can pricing address free-riding in residential hot water consumption?," CERE Working Papers 2021:12, CERE - the Center for Environmental and Resource Economics.
  9. Wang, Bo & Deng, Nana & Li, Haoxiang & Zhao, Wenhui & Liu, Jie & Wang, Zhaohua, 2021. "Effect and mechanism of monetary incentives and moral suasion on residential peak-hour electricity usage," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
  10. Dangel, Alexander & Goeschl, Timo, 2022. "Air Quality Alerts and Don't Drive Appeals: Cautionary Evidence from Germany," Working Papers 0718, University of Heidelberg, Department of Economics.
  11. Wu, Libo & Zhou, Yang, 2025. "Social norms and energy conservation in China," Resource and Energy Economics, Elsevier, vol. 82(C).
  12. Wang, Yu & Hancock, Thomas O. & Solernou, Albert & de Pedro, Jorge Garcia & Wang, Yacan & Choudhury, Charisma F., 2026. "Nudging urban travellers towards greener travel modes: A virtual reality experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 203(C).
  13. Antinyan, Armenak & Corazzini, Luca, 2025. "Breaking the bag habit: Testing interventions to reduce plastic bag demand," Ecological Economics, Elsevier, vol. 228(C).
  14. Dudka, Aurore, 2025. "A relational approach to prosuming through energy communities: The case of CIREN in France," Energy Policy, Elsevier, vol. 206(C).
  15. Muhammad Rizwan Ali & Muhammad Shafiq & Murad Andejany, 2021. "Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
  16. Priesmann, Jan & Praktiknjo, Aaron, 2025. "Estimating short- and long-run price and income elasticities of final energy demand as a function of household income," Energy Policy, Elsevier, vol. 207(C).
  17. Mahmoodi, Jasmin & Prasanna, Ashreeta & Hille, Stefanie & Patel, Martin K. & Brosch, Tobias, 2018. "Combining “carrot and stick” to incentivize sustainability in households," Energy Policy, Elsevier, vol. 123(C), pages 31-40.
  18. Fumio Ohtake, 2022. "Can nudges save lives?," The Japanese Economic Review, Springer, vol. 73(2), pages 245-268, April.
  19. Guido, Andrea & Tverskoi, Denis & Gavrilets, Sergey & Sánchez, Angel & Andrighetto, Giulia, 2025. "Nudging or nagging: The perils of persuasion," Journal of Economic Behavior & Organization, Elsevier, vol. 240(C).
  20. Omar Isaac Asensio & Camila Z. Apablaza & M. Cade Lawson & Sarah Elizabeth Walsh, 2022. "A field experiment on workplace norms and electric vehicle charging etiquette," Journal of Industrial Ecology, Yale University, vol. 26(1), pages 183-196, February.
  21. Yokoo, Hide-Fumi & Harada, Tetsuya, 2023. "What makes green persuasion effective? Evidence from a community-financed sanitation program in Indonesia," Resource and Energy Economics, Elsevier, vol. 73(C).
  22. Somasundaram, Jeeva & Koch, Ingrid & Lim, Noah, 2023. "Raising the AC temperature in the tropics, one degree at a time," Energy Economics, Elsevier, vol. 128(C).
  23. Hunt Allcott & Daniel Cohen & William Morrison & Dmitry Taubinsky, 2022. "When do "Nudges" Increase Welfare?," NBER Working Papers 30740, National Bureau of Economic Research, Inc.
  24. Zhang, Zhaowen & Jiang, Yaohui, 2022. "Can green public procurement change energy efficiency? Evidence from a quasi-natural experiment in China," Energy Economics, Elsevier, vol. 113(C).
  25. Harding, Matthew & Kettler, Kyle & Lamarche, Carlos & Ma, Lala, 2023. "The (alleged) environmental and social benefits of dynamic pricing," Journal of Economic Behavior & Organization, Elsevier, vol. 205(C), pages 574-593.
  26. Löschel, Andreas & Price, Michael Keith & Razzolini, Laura & Werthschulte, Madeline, 2022. "COVID-19 and the formation of energy conservation routines: Disentangling the relative importance of attention and income shocks," ZEW Discussion Papers 22-068, ZEW - Leibniz Centre for European Economic Research.
  27. Lorenz Goette & Zhi Hao Lim, 2025. "Testing for Spillovers in Resource Conservation: Evidence from a Natural Field Experiment," Papers 2508.04371, arXiv.org, revised Apr 2026.
  28. Oliver R. Browne & Ludovica Gazze & Michael Greenstone & Olga Rostapshova, 2025. "Man vs. Machine: Technological Promise and Political Limits of Automated Regulation Enforcement," The Review of Economics and Statistics, MIT Press, vol. 107(4), pages 1136-1148, July.
  29. Llerena, D. & Roussillon, B. & Teyssier, S. & Buckley, P. & Delinchant, B. & Ferrari, J. & Laranjeira, T. & Wurtz, F., 2021. "Demand response in the workplace: A field experiment," Working Papers 2021-01, Grenoble Applied Economics Laboratory (GAEL).
  30. Megan R. Bailey & David P. Brown & Blake C. Shaffer & Frank A. Wolak, 2023. "Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing," NBER Working Papers 31630, National Bureau of Economic Research, Inc.
  31. Ambec, Stefan & Andersson, Henrik & Cezera, Stéphane & Kanay, Ayşegül & Ouvrard, Benjamin & Panzone, Luca A. & Simon, Sebastian, 2025. "Taxing and nudging to reduce carbon emissions," TSE Working Papers 25-1690, Toulouse School of Economics (TSE), revised Jan 2026.
  32. Alt, Marius & Gallier, Carlo, 2022. "Incentives and intertemporal behavioral spillovers: A two-period experiment on charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 959-972.
  33. Praveen K. Kopalle & Jesse Burkhardt & Kenneth Gillingham & Lauren S. Grewal & Nailya Ordabayeva, 2024. "Delivering affordable clean energy to consumers," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1452-1474, October.
  34. John A. List & James J. Murphy & Michael K. Price & Alexander G. James, 2019. "Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give," NBER Working Papers 26559, National Bureau of Economic Research, Inc.
  35. Do,Quy-Toan & Jacoby,Hanan G., 2020. "Sophisticated Policy with Naive Agents : Habit Formation and Piped Water in Vietnam," Policy Research Working Paper Series 9207, The World Bank.
  36. Myers, Erica & Souza, Mateus, 2020. "Social comparison nudges without monetary incentives: Evidence from home energy reports," Journal of Environmental Economics and Management, Elsevier, vol. 101(C).
  37. Koichiro ITO & Shuang ZHANG, 2020. "Reforming Inefficient Energy Pricing: Evidence from China," Discussion papers 20062, Research Institute of Economy, Trade and Industry (RIETI).
  38. Björn Bos & Moritz A. Drupp & Jasper N. Meya & Martin F. Quaas, 2020. "Moral Suasion and the Private Provision of Public Goods: Evidence from the COVID-19 Pandemic," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 76(4), pages 1117-1138, August.
  39. Koichiro Ito & Shuang Zhang, 2025. "Do Consumers Distinguish Fixed Cost from Variable Cost? "Schmeduling" in Two-Part Tariffs in Energy," American Economic Journal: Economic Policy, American Economic Association, vol. 17(2), pages 194-223, May.
  40. Hindriks, Jean & Serse, Valerio, 2022. "The incidence of VAT reforms in electricity markets: Evidence from Belgium," International Journal of Industrial Organization, Elsevier, vol. 80(C).
  41. Bo wang & Nana Deng & Wenhui Zhao & Zhaohua Wang, 2022. "Residential power demand side management optimization based on fine-grained mixed frequency data," Annals of Operations Research, Springer, vol. 316(1), pages 603-622, September.
  42. Meléndez-Jiménez, Miguel A. & Morales, Antonio J. & Rodero Cosano, Javier, 2022. "Engaging academic staff in the quality assurance system in higher education: A field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 100(C).
  43. Cabrales, Antonio & Kendall, Ryan & Sánchez, Anxo, 2019. "Effective policies and social norms in the presence of driverless cars: Theory and experiment," CEPR Discussion Papers 13784, C.E.P.R. Discussion Papers.
  44. Riehm, Tobias & Fugger, Nicolas & Gillen, Philippe & Gretschko, Vitali & Werner, Peter, 2022. "Social norms, sanctions, and conditional entry in markets with externalities: Evidence from an artefactual field experiment," Journal of Public Economics, Elsevier, vol. 212(C).
  45. Leandra Scharnhorst & Thorben Sandmeier & Armin Ardone & Wolf Fichtner, 2021. "The Impact of Economic and Non-Economic Incentives to Induce Residential Demand Response—Findings from a Living Lab Experiment," Energies, MDPI, vol. 14(8), pages 1-24, April.
  46. Maya Papineau & Nicholas Rivers, "undated". "Visualizing Energy Efficiency: A Picture is Worth More Than 1,022 Words," Carleton Economic Papers 19-10, Carleton University, Department of Economics.
  47. Ospina, Ana M. & Malacarne, J.G. & Boucher, Stephen R. & Manuel, Lourenco & Popat, Meizal & Jones, Rachel, 2025. "Nudges in a simulated environment and their effects on the use of resilience-enhancing technologies," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360991, Agricultural and Applied Economics Association.
  48. Mathieu Lefebvre & Anne Stenger, 2020. "Short- & long-term effects of monetary and non-monetary incentives to cooperate in public good games: An experiment," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-17, January.
  49. Laura Ketter & Todd Morris & Lizi Yu, 2025. "A new equilibrium: COVID-19 lockdowns and WFH persistence," Papers 2506.16671, arXiv.org.
  50. Hofmann, Matthias & Lindberg, Karen Byskov, 2024. "Evidence of households' demand flexibility in response to variable hourly electricity prices – Results from a comprehensive field experiment in Norway," Energy Policy, Elsevier, vol. 184(C).
  51. Hiroko Okajima & Shigeharu Okajima & Kenji Takeuchi, 2019. "Corporate responses to public pressures and price increases:Evidence from Japan's electricity crisis," Discussion Papers 1908, Graduate School of Economics, Kobe University.
  52. Sophie M. Behr & Till Köveker & Merve Kücük, 2025. "Understanding Energy Savings in a Crisis: The Role of Prices and Non-monetary Factors," Discussion Papers of DIW Berlin 2112, DIW Berlin, German Institute for Economic Research.
  53. Konow, James, 2019. "Can ethics instruction make economics students more pro-social?," Journal of Economic Behavior & Organization, Elsevier, vol. 166(C), pages 724-734.
  54. Leonardo Bursztyn & Stefano Fiorin & Daniel Gottlieb & Martin Kanz, 2019. "Moral Incentives in Credit Card Debt Repayment: Evidence from a Field Experiment," Journal of Political Economy, University of Chicago Press, vol. 127(4), pages 1641-1683.
  55. Gessner, Johannes & Habla, Wolfgang & Wagner, Ulrich J., 2023. "Can social comparisons and moral appeals increase public transport ridership and decrease car use?," ZEW Discussion Papers 23-003, ZEW - Leibniz Centre for European Economic Research.
  56. Jesper Akesson & Robert Hahn & Rajat Kochhar & Robert Metcalfe, 2025. "Do Water Audits Work?," Natural Field Experiments 00820, The Field Experiments Website.
  57. Shin Kinoshita, 2020. "Conjoint analysis of Japanese households’ energy-saving behavior after the earthquake: The role of the preferences for renewable energy," Energy & Environment, , vol. 31(4), pages 676-691, June.
  58. Ayu Washizu & Satoshi Nakano & Hideo Ishii & Yasuhiro Hayashi, 2019. "Willingness to Pay for Home Energy Management Systems: A Survey in New York and Tokyo," Sustainability, MDPI, vol. 11(17), pages 1-20, September.
  59. Nicolas Astier, 2021. "Second‐best pricing for incomplete market segments: Application to electricity pricing," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 23(6), pages 1287-1311, December.
  60. Leonhard K. Lades & Ewa Zawojska & Robert J. Johnston & Nick Hanley & Liam Delaney & Mikołaj Czajkowski, 2022. "Anomalies or Expected Behaviors? Understanding Stated Preferences and Welfare Implications in Light of Contemporary Behavioral Theory," Working Papers 2022-20, Faculty of Economic Sciences, University of Warsaw.
  61. Ben Grodeck & Philipp Schoenegger, 2022. "Demanding the Morally Demanding: Experimental Evidence on the Effects of Moral Arguments and Moral Demandingness on Charitable Giving," Monash Economics Working Papers 2022-03, Monash University, Department of Economics.
  62. Yujiro Hirano & Yukiko Yoshida & Takahiro Yoshida & Yoshiki Yamagata & Suguru Mizutani & Ji Xuan, 2025. "Evaluation of CO 2 Emissions Reduction in the Japanese Residential Sector Through Energy-Saving Scenarios Based on Large-Scale Survey Data," Energies, MDPI, vol. 18(8), pages 1-21, April.
  63. Oshiro, Asahi & Tarui, Nori, 2023. "Effects of alternative pricing structures on electricity consumption and payments in the commercial and industrial sector," Japan and the World Economy, Elsevier, vol. 68(C).
  64. Ryo Takahashi, 2019. "How to stimulate environmentally friendly consumption: Evidence from a nationwide social experiment to promote eco-friendly coffee," Working Papers 1917, Waseda University, Faculty of Political Science and Economics.
  65. Meeks, Robyn C. & Omuraliev, Arstan & Isaev, Ruslan & Wang, Zhenxuan, 2023. "Impacts of electricity quality improvements: Experimental evidence on infrastructure investments," Journal of Environmental Economics and Management, Elsevier, vol. 120(C).
  66. He, Daixin & Lu, Fangwen & Yang, Jianan, 2023. "Impact of self- or social-regarding health messages: Experimental evidence based on antibiotics purchases," Journal of Development Economics, Elsevier, vol. 163(C).
  67. Hill, Alexander, 2022. "Smoothing the curve: An estimation of the cost of demand variation and the impact of solar and wind," Resource and Energy Economics, Elsevier, vol. 70(C).
  68. Deng, Nana & Wang, Bo & Wang, Zhaohua, 2023. "Does targeted poverty alleviation improve households’ adaptation to hot weathers: Evidence from electricity consumption of poor households," Energy Policy, Elsevier, vol. 183(C).
  69. Koichiro Ito & Takanori Ida & Makoto Tanaka, 2023. "Selection on Welfare Gains: Experimental Evidence from Electricity Plan Choice," American Economic Review, American Economic Association, vol. 113(11), pages 2937-2973, November.
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  71. Armenak Antinyan & Luca Corazzini, 2021. "Take me with you! Economic Incentives, Nudging Interventions and Reusable Shopping Bags: Evidence from a Randomized Controlled Trial," Working Papers 2021:08, Department of Economics, University of Venice "Ca' Foscari".
  72. Guojun He & Takanao Tanaka, 2019. "Energy Saving Can Kill: Evidence from the Fukushima Nuclear Accident," HKUST IEMS Working Paper Series 2019-67, HKUST Institute for Emerging Market Studies, revised Sep 2019.
  73. Fang, Ximeng & Goette, Lorenz & Rockenbach, Bettina & Sutter, Matthias & Tiefenbeck, Verena & Schoeb, Samuel & Staake, Thorsten, 2023. "Complementarities in behavioral interventions: Evidence from a field experiment on resource conservation," Journal of Public Economics, Elsevier, vol. 228(C).
  74. Oliver R. Browne & Ludovica Gazze & Michael Greenstone, 2021. "Do Conservation Policies Work? Evidence from Residential Water Use," Environmental and Energy Policy and the Economy, University of Chicago Press, vol. 2(1), pages 190-225.
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  76. Said, Fathin Faizah & Babatunde, Kazeem Alasinrin & Md Nor, Nor Ghani & Mahmoud, Moamin A. & Begum, Rawshan Ara, 2022. "Decarbonizing the Global Electricity Sector through Demand-Side Management: A Systematic Critical Review of Policy Responses," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 56(1), pages 71-91.
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  78. Antinyan, Armenak & Asatryan, Zareh & Dai, Zhixin & Wang, Kezhi, 2021. "Does the frequency of reminders matter for their effectiveness? A randomized controlled trial," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 752-764.
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  80. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
  81. Voslinsky, Alisa & Azar, Ofer H., 2021. "Incentives in experimental economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
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  117. Omar Al-Ubaydli & Alecia W. Cassidy & Anomitro Chatterjee & Ahmed Khalifa & Michael K. Price, 2023. "The Power to Conserve: A Field Experiment on Electricity Use in Qatar," NBER Working Papers 31931, National Bureau of Economic Research, Inc.
  118. Zhan, Lue & Xiang, Di & Lawley, Chad, 2025. "Identifying waste leakage: Behavioral responses to China’s municipal solid waste classification plan," China Economic Review, Elsevier, vol. 94(PA).
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