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Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing

Author

Listed:
  • Megan R. Bailey
  • David P. Brown
  • Blake C. Shaffer
  • Frank A. Wolak

Abstract

We use a field experiment to measure the effectiveness of financial incentives and moral suasion “nudges” to shift the timing of electric vehicle (EV) charging. We find EV owners respond strongly to financial incentives, while nudges have no statistically discernible effect. When financial incentives are removed, charge timing reverts to pre-intervention behavior, showing no evidence of habit formation and reinforcing our finding that “money matters”. Our charge price responsiveness estimate is an order of magnitude larger than typical household electricity consumption elasticities. This result highlights the greater flexibility of EV charging over other forms of residential electricity demand.

Suggested Citation

  • Megan R. Bailey & David P. Brown & Blake C. Shaffer & Frank A. Wolak, 2023. "Show Me the Money! Incentives and Nudges to Shift Electric Vehicle Charge Timing," NBER Working Papers 31630, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:31630
    Note: EEE
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    Cited by:

    1. Leslie, Gordon W. & Pourkhanali, Armin & Roger, Guillaume, 2024. "Is the clean energy transition making fixed-rate electricity tariffs regressive?," Journal of Environmental Economics and Management, Elsevier, vol. 127(C).
    2. Myers, Jeff & Hanna, Ryan & Garg, Teevrat & Kavanagh, Josh & Kleissl, Jan & Tebbe, Sebastian & Washom, Byron & Victor, David G., 2025. "Design of workplace and destination-based EV charging networks considering driver behavior, habits, and preferences," Renewable Energy, Elsevier, vol. 242(C).
    3. Grigolon, Laura & Park, Eunseong & Remmy, Kevin, 2024. "Fueling electrification: The impact of gas prices on hybrid car usage," ZEW Discussion Papers 24-017, ZEW - Leibniz Centre for European Economic Research.
    4. Teevrat Garg & Ryan Hanna & Jeffrey Myers & Sebastian Tebbe & David G. Victor, 2024. "Electric Vehicle Charging at the Workplace: Experimental Evidence on Incentives and Environmental Nudges," CESifo Working Paper Series 11445, CESifo.

    More about this item

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • R48 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Government Pricing and Policy

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