IDEAS home Printed from https://ideas.repec.org/p/car/carecp/19-10.html
   My bibliography  Save this paper

Visualizing Energy Efficiency: A Picture is Worth More Than 1,022 Words

Author

Abstract

We deploy a randomized controlled trial involving approximately 12,500 households showing that providing consumers with a visual depiction of heat loss on utility bills leads to considerably larger energy savings compared to a popular social comparison “nudge”. Images showing roof heat loss were provided to approximately 4,000 randomly selected households in on-bill messaging. Heat loss is visualized using infrared images taken from an aircraft- mounted infrared sensor during the winter heating season. A similarly-sized randomly selected group received bill messaging with a ‘traditional’ social norm comparing their consumption to similar homes. We also find that the heat loss treatment results in a higher rate of realized energy efficiency durables investment and leads households to conserve in a manner consistent with private and social efficiency: the most inefficient households exhibit much larger energy reductions relative to the traditional social comparison.

Suggested Citation

  • Maya Papineau & Nicholas Rivers, "undated". "Visualizing Energy Efficiency: A Picture is Worth More Than 1,022 Words," Carleton Economic Papers 19-10, Carleton University, Department of Economics.
  • Handle: RePEc:car:carecp:19-10
    as

    Download full text from publisher

    File URL: http://www.carleton.ca/economics/wp-content/uploads/cep19-10.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Maria Gleerup & Anders Larsen & Soren Leth-Petersen & Mikael Togeby, 2010. "The Effect of Feedback by Text Message (SMS) and Email on Household Electricity Consumption: Experimental Evidence," The Energy Journal, International Association for Energy Economics, vol. 0(Number 3), pages 113-132.
    2. David P. Byrne & Andrea La Nauze & Leslie A. Martin, 2018. "Tell Me Something I Don’t Already Know: Informedness and the Impact of Information Programs," The Review of Economics and Statistics, MIT Press, vol. 100(3), pages 510-527, July.
    3. Arik Levinson, 2016. "How Much Energy Do Building Energy Codes Save? Evidence from California Houses," American Economic Review, American Economic Association, vol. 106(10), pages 2867-2894, October.
    4. Papineau, Maya, 2017. "Setting the standard? A framework for evaluating the cost-effectiveness of building energy standards," Energy Economics, Elsevier, vol. 64(C), pages 63-76.
    5. David P. Byrne & Andrea La Nauze & Leslie A.Martin, 2014. "Tell Me Something I Don’t Already Know:Informedness and External Validity in Information Programs," Department of Economics - Working Papers Series 1180, The University of Melbourne.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Energy efficiency; Social norms; Nudges; Randomized field experiments;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:car:carecp:19-10. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sabrina Robineau). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.