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The Effect of Feedback by Text Message (SMS) and Email on Household Electricity Consumption: Experimental Evidence


  • Maria Gleerup
  • Anders Larsen
  • Soren Leth-Petersen
  • Mikael Togeby


This paper analyzes the effect of supplying feedback by text messages (SMS) and email about electricity consumption on the level of total household electricity consumption. An experiment was conducted in which 1,452 households were randomly allocated to three experimental groups and two control groups. Feedback was supplied throughout 2007 to members of the experiment groups who accepted the invitation, and data on consumption of electricity for 2006 and 2007 collected for all participants and control group members. 30% of the households invited to receive feedback accepted the invitation. Results suggest that email and SMS messaging that communicated timely information about a householdÕs ÔexceptionalÕ consumption periods (e.g. highest week of electricity use in past quarter) produced average reductions in total annual electricity use of about 3%. The feedback technology is cheap to implement and therefore likely to be cost-effective.

Suggested Citation

  • Maria Gleerup & Anders Larsen & Soren Leth-Petersen & Mikael Togeby, 2010. "The Effect of Feedback by Text Message (SMS) and Email on Household Electricity Consumption: Experimental Evidence," The Energy Journal, International Association for Energy Economics, vol. 0(Number 3), pages 113-132.
  • Handle: RePEc:aen:journl:2010v31-03-a06

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    References listed on IDEAS

    1. De Long, J Bradford, et al, 1990. " Positive Feedback Investment Strategies and Destabilizing Rational Speculation," Journal of Finance, American Finance Association, vol. 45(2), pages 379-395, June.
    2. Lutz Kilian & Bruce Hicks, 2013. "Did Unexpectedly Strong Economic Growth Cause the Oil Price Shock of 2003–2008?," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 32(5), pages 385-394, August.
    3. repec:hrv:faseco:33077905 is not listed on IDEAS
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    Cited by:

    1. Schleich, Joachim & Gassmann, Xavier & Faure, Corinne & Meissner, Thomas, 2016. "Making the implicit explicit: A look inside the implicit discount rate," Energy Policy, Elsevier, vol. 97(C), pages 321-331.
    2. repec:eee:energy:v:125:y:2017:i:c:p:382-392 is not listed on IDEAS
    3. Nicolas Astier, 2016. "Comparative Feedbacks under Incomplete Information," Working Papers hal-01465189, HAL.
    4. repec:eee:enepol:v:108:y:2017:i:c:p:184-193 is not listed on IDEAS
    5. repec:exl:22evid:v:2017:y:2017:i:1:p:- is not listed on IDEAS
    6. repec:eee:enepol:v:107:y:2017:i:c:p:225-233 is not listed on IDEAS

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    JEL classification:

    • F0 - International Economics - - General


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