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Information, labelling, and vertical coordination: an analysis of the Italian meat supply networks

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  • Alessandro Banterle

    (Department of Agricultural, Food and Environmental Economics, University of Milan, Via Celoria 2, 20133 Milano, Italy)

  • Stefanella Stranieri

    (Department of Agricultural, Food and Environmental Economics, University of Milan, Via Celoria 2, 20133 Milano, Italy)

Abstract

After the Bovine Spongiform Encephalopathy (BSE) crisis, the European Union (EU) introduced mandatory and voluntary labelling for meat products to reduce the food safety concerns of consumers and to ensure a better distribution of liability among agents of the meat supply chain. The purpose of this article is to evaluate whether voluntary traceability labelling, introduced by Regulation 1760|2000, can be considered a useful instrument for both the producers and consumers of meat products. Attention is focused on the vertical coordination effects of introducing voluntary labelling along the beef chain and on the interest the Italian consumer shows in labelled information on meat products. Two surveys were conducted: one addressing Italian meat organizations that signed voluntary labelling agreements and the other a sample of 1,025 Italian consumers. With regard to supply, the survey revealed that improved traceability led to a better redistribution of liability among the agents of the meat supply chain and to a strengthening of vertical agreements. Regarding the consumers, the results showed a notable consumer interest in the labelled information such as the meat origin and the information related to the system of cattle breeding, cattle feeding, and the date of slaughtering. © 2008 Wiley Periodicals, Inc.,

Suggested Citation

  • Alessandro Banterle & Stefanella Stranieri, 2008. "Information, labelling, and vertical coordination: an analysis of the Italian meat supply networks," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 320-331.
  • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:320-331
    DOI: 10.1002/agr.20169
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    References listed on IDEAS

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    Cited by:

    1. Banterle, Alessandro & Cavaliere, Alessia & Ricci, Elena Claire, 2012. "Food labelled Information: An Empirical Analysis of Consumer Preferences," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144960, International European Forum on Innovation and System Dynamics in Food Networks.
    2. Banterle, Alessandro & Souza Monteiro, Diogo M. & Stranieri, Stefanella, 2009. "Does traceability play a role in retailer’s strategies for private labels?," 83rd Annual Conference, March 30-April 1, 2009, Dublin, Ireland 50933, Agricultural Economics Society.
    3. Banterle, Alessandro & Stanieri, S., 2008. "Consumer preferences and labelling: an empirical analysis of the beef sector in Italy," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 43547, European Association of Agricultural Economists.
    4. Morkbak, Morten Raun & Jensen, Jorgen Dejgaard, 2012. "Do consumers’ preferences change when on vacation? A willingness to pay study on apples and honey," 2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA 123525, Agricultural and Applied Economics Association.
    5. Ng, Desmond W. & Salin, Victoria, 2012. "An Institutional Approach to the Examination of Food Safety," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 15(2).
    6. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17.
    7. Roth, Michael & Doluschitz, Reiner, 2007. "KOSTEN-NUTZEN-ANALYSE FUR QUALITATSSICHERUNGS UND RUCKVERFOLGBARKEITSSYSTEME IN WERTSCHOPFUNGSKETTEN TIERISCHER PRODUKTE (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7589, German Association of Agricultural Economists (GEWISOLA).
    8. Leonardo Casini & Nicola Marinelli & Gabriele Scozzafava, 2013. "Distribuzione organizzata vs. negozio specializzato: uno studio sulle preferenze del consumatore italiano di carne bovina," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 15(1), pages 157-181.
    9. Scozzafava, Gabriele & Casini, Leonardo & Marinelli, Nicola, 2012. "Modern Distribution vs. Specialised Shop: a Study on beef consumer behaviour," 2012 XX Convegno Annuale SIEA, Siracusa 130448, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA).
    10. Schnettler, Berta & Sánchez, Mercedes & Orellana, Ligia & Sepúlveda, José, 2013. "Country of origin and ethnocentrism: a review from the perspective of food consumption," Economia Agraria, Agrarian Economist Association (AEA), Chile, vol. 17.

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