IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Log in (now much improved!) to save this article

Regulating Advertising in the Presence of Public Service Broadcasting

  • Stühmeier Torben

    (University of Düsseldorf)

  • Wenzel Tobias

    (University of Düsseldorf)

Television advertising levels in Europe are regulated according to the "Audiovisual Service Media Directive", where member states of the European Union usually impose stricter regulation on their Public Service Broadcasting (PSB) channels. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and advertisers in a duopoly framework where a public and a private broadcaster compete. If both broadcasters face the same advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.degruyter.com/view/j/rne.2012.11.issue-2/1446-9022.1251/1446-9022.1251.xml?format=INT
Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Article provided by De Gruyter in its journal Review of Network Economics.

Volume (Year): 11 (2012)
Issue (Month): 2 (June)
Pages: 1-23

as
in new window

Handle: RePEc:bpj:rneart:v:11:y:2012:i:2:n:1
Contact details of provider: Web page: http://www.degruyter.com

Order Information: Web: http://www.degruyter.com/view/j/rne

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

as in new window
  1. Duso, Thomas & Gugler, Klaus & Yurtoglu, Burcin B., 2011. "How Effective is European Merger Control?," Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems 354, Free University of Berlin, Humboldt University of Berlin, University of Bonn, University of Mannheim, University of Munich.
  2. Thomas D. Jeitschko & Hans-Theo Normann, 2009. "Signaling in Deterministic and Stochastic Settings," Royal Holloway, University of London: Discussion Papers in Economics 09/12, Department of Economics, Royal Holloway University of London.
  3. Stefan D. Haigner & Stefan Jenewein & Hans-Christian Müller & Florian Wakolbinger, 2010. "The first shall be last: Serial position effects in the case contestants evaluate each other," Economics Bulletin, AccessEcon, vol. 30(4), pages 3170-3176.
  4. Stühmeier, Torben & Wenzel, Tobias, 2011. "Getting beer during commercials: Adverse effects of ad-avoidance," Information Economics and Policy, Elsevier, vol. 23(1), pages 98-106, March.
  5. Gu, Yiquan & Wenzel, Tobias, 2011. "Transparency, price-dependent demand and product variety," Economics Letters, Elsevier, vol. 110(3), pages 216-219, March.
  6. Blanco, Mariana & Engelmann, Dirk & Normann, Hans Theo, 2011. "A within-subject analysis of other-regarding preferences," Games and Economic Behavior, Elsevier, vol. 72(2), pages 321-338, June.
  7. Sapi Geza & Suleymanova Irina, 2011. "Technology Licensing by Advertising Supported Media Platforms: An Application to Internet Search Engines," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-51, June.
  8. A. Nazif Çatik & Mehmet Karaçuka, 2011. "A comparative analysis of alternative univariate time series models in forecasting Turkish inflation," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 13(2), pages 275-293, April.
  9. Hauck, Achim & Neyer, Ulrike & Vieten, Thomas, 2011. "Reestablishing stability and avoiding a credit crunch: Comparing different bad bank schemes," DICE Discussion Papers 31, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  10. Pio Baake & Vanessa Schlippenbach, 2011. "Quality distortions in vertical relations," Journal of Economics, Springer, vol. 103(2), pages 149-169, June.
  11. Roman Inderst & Christian Wey, 2011. "Countervailing Power And Dynamic Efficiency," Journal of the European Economic Association, European Economic Association, vol. 9(4), pages 702-720, 08.
  12. A. Nazif Catik & Mehmet Karacuka, 2012. "A spatial approach to measure productivity spillovers of foreign affiliated firms in turkish manufacturing industries," Journal of Developing Areas, Tennessee State University, College of Business, vol. 46(2), pages 65-83, July-Dece.
  13. Haucap, Justus & Schwalbe, Ulrich, 2011. "Economic principles of state aid control," DICE Discussion Papers 17, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  14. Müller, Hans Christian, 2011. "Forecast Errors in Undisclosed Management Sales Forecasts: The Disappearance of the Overoptimism Bias," DICE Discussion Papers 40, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  15. Ralf Dewenter & Justus Haucap & Tobias Wenzel, 2012. "On File Sharing With Indirect Network Effects Between Concert Ticket Sales and Music Recordings," Journal of Media Economics, Taylor & Francis Journals, vol. 25(3), pages 168-178, September.
  16. Dewenter, Ralf & Haucap, Justus & Wenzel, Tobias, 2010. "Semi-collusion in media markets," DICE Discussion Papers 11, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  17. Christin, Clémence & Nicolaï, Jean-Philippe & Pouyet, Jerome, 2011. "The Role of Abatement Technologies for Allocating Free Allowances," CEPREMAP Working Papers (Docweb) 1109, CEPREMAP.
  18. Irina Suleymanova & Christian Wey, 2008. "On the (Mis-) Alignment of Consumer and Social Welfare in Markets with Network Effects," Discussion Papers of DIW Berlin 794, DIW Berlin, German Institute for Economic Research.
  19. Tobias Wenzel, 2011. "Deregulation of Shopping Hours: The Impact on Independent Retailers and Chain Stores," Scandinavian Journal of Economics, Wiley Blackwell, vol. 113(1), pages 145-166, 03.
  20. Hauck, Achim & Neyer, Ulrike, 2010. "The euro area interbank market and the liquidity management of the eurosystem in the financial crisis," DICE Discussion Papers 09, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  21. Suleymanova Irina & Wey Christian, 2011. "Bertrand Competition in Markets with Network Effects and Switching Costs," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 11(1), pages 1-58, September.
  22. Abdurrahman Nazif Çatik & Mehmet Karaçuka, 2012. "The bank lending channel in Turkey: has it changed after the low-inflation regime?," Applied Economics Letters, Taylor & Francis Journals, vol. 19(13), pages 1237-1242, September.
  23. Joseph A. Clougherty & Tomaso Duso, 2010. "Using Rival Effects to Identify Synergies and Improve Merger Typologies," CIG Working Papers SP II 2010-13, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG).
  24. Stühmeier Torben & Wenzel Tobias, 2012. "Regulating Advertising in the Presence of Public Service Broadcasting," Review of Network Economics, De Gruyter, vol. 11(2), pages 1-23, June.
  25. Torben Stühmeier, 2013. "Access regulation with asymmetric termination costs," Journal of Regulatory Economics, Springer, vol. 43(1), pages 60-89, January.
  26. Haucap, Justus & Heimeshoff, Ulrich, 2011. "Consumer behavior towards on-net/off-net price differentiation," DICE Discussion Papers 16, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  27. Annika Herr, 2011. "Quality and Welfare in a Mixed Duopoly with Regulated Prices: The Case of a Public and a Private Hospital," German Economic Review, Verein für Socialpolitik, vol. 12(4), pages 422-437, November.
  28. Heinz, Matthias & Juranek, Steffen & Rau, Holger A., 2012. "Do women behave more reciprocally than men? Gender differences in real effort dictator games," Journal of Economic Behavior & Organization, Elsevier, vol. 83(1), pages 105-110.
  29. Dewenter, Ralf & Kruse, Jörn, 2010. "Calling party pays or receiving party pays? The diffusion of mobile telephony with endogenous regulation," DICE Discussion Papers 10, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  30. Gu, Yiquan & Wenzel, Tobias, 2012. "Transparency, entry, and productivity," Economics Letters, Elsevier, vol. 115(1), pages 7-10.
  31. Peitz, Martin & Valletti, Tommaso, 2004. "Content and Advertising in the Media: Pay-TV versus Free-To-Air," CEPR Discussion Papers 4771, C.E.P.R. Discussion Papers.
  32. Buccirossi, Paolo & Ciari, Lorenzo & Duso, Tomaso & Spagnolo, Giancarlo & Vitale, Cristiana, 2011. "Competition policy and productivity growth: An empirical assessment," DICE Discussion Papers 22, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  33. Claudia Keser & Irina Suleymanova & Christian Wey, 2009. "Technology Adoption in Critical Mass Games: Theory and Experimental Evidence," Discussion Papers of DIW Berlin 961, DIW Berlin, German Institute for Economic Research.
  34. Normann, Hans-Theo & Wallace, Brian, 2011. "The impact of the termination rule on cooperation in a prisoner's dilemma experiment," DICE Discussion Papers 19, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  35. Haucap, Justus & Heimeshoff, Ulrich & Schultz, Luis Manuel, 2010. "Legal and illegal cartels in Germany between 1958 and 2004," DICE Discussion Papers 08, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  36. Haucap, Justus & Herr, Annika & Frank, Björn, 2011. "In vino veritas: Theory and evidence on social drinking," DICE Discussion Papers 37, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  37. Haucap, Justus & Heimeshoff, Ulrich & Karaçuka, Mehmet, 2010. "Competition in the Turkish mobile telecommunications market: Price elasticities and network substitution," DICE Discussion Papers 12, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  38. Balsmeier, Benjamin & Buchwald, Achim & Peters, Heiko, 2011. "Outside board memberships of CEOs: Expertise or entrenchment?," DICE Discussion Papers 26, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  39. Barth, Anne-Kathrin & Graf, Julia, 2011. "Irrationality rings! - Experimental evidence on mobile tariff choices," DICE Discussion Papers 36, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
  40. von Schlippenbach, Vanessa & Wey, Christian, 2011. "One-stop shopping behavior, buyer power, and upstream merger incentives," DICE Discussion Papers 27, Düsseldorf Institute for Competition Economics (DICE), University of Düsseldorf.
Full references (including those not matched with items on IDEAS)

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:bpj:rneart:v:11:y:2012:i:2:n:1. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.