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Publications

by members of

Escuela de Graduados en Administración y Dirección de Empresas (EGADE)
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
Monterrey, Mexico

(Graduate School of Administration and Management, Monterrey Institute of Technology and Higher Studies))

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institutions, not those affilated at the time of publication. List of registered members. Register yourself. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

    2009

  1. Rajagopal, 2009. "Growing Shopping Malls and Behavior of Urban Shoppers," Marketing Working Papers 2008-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  2. Rajagopal, 2009. "Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance," Marketing Working Papers 2008-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  3. Rajagopal, 2009. "Determinants of Shopping Behavior of Urban Consumers," Marketing Working Papers 2009-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  4. Rajagopal, 2009. "Street Markets Influencing Consumer Behavior in Urban Habitat," Marketing Working Papers 2009-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  5. Rajagopal, 2009. "Conational Drivers Influencing Brand Preference among Consumers," Marketing Working Papers 2009-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]

    2008

  1. Rajagopal, 2008. "Effects of Customer Services Efficiency and Market Effectiveness on Dealer Performance," Marketing Working Papers 2008-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  2. Rajagopal, 2008. "Time Sharing at Leisure Facility Centres: Analysis of Sales Performance Indicators," Marketing Working Papers 2008-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  3. Rajagopal, 2008. "Point of Sales Promotions and Buying Stimulation in Retail Stores," Marketing Working Papers 2008-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  4. Rajagopal, 2008. "Bridging Sales and Services Quality Functions in Retailing of High Technology Consumer Products," Marketing Working Papers 2008-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]

    2007

  1. Rajagopal, 2007. "Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency," Marketing Working Papers 2007-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  2. Rajagopal, 2007. "New Product Introduction and Seasonality Effect in Food Products Retailing," Marketing Working Papers 2007-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  3. Rajagopal & Rajagopal, Amritanshu, 2007. "Brand Metrics: A Tool to Measure Performance," Marketing Working Papers 2007-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  4. Rajagopal, 2007. "Administration of Sales Force Tasks under Field Conditions," Marketing Working Papers 2007-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  5. Rajagopal, 2007. "Optimizing Franchisee Sales and Business Performance in Retail Food Sector," Marketing Working Papers 2007-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  6. Rajagopal, 2007. "Trade Openness and Inflation in Latin American Countries," Marketing Working Papers 2007-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  7. Rajagopal, 2007. "Arousal and Merriment as Decision Drivers among Young Consumers," Marketing Working Papers 2007-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  8. Rajagopal & Ananya Rajagopal, 2007. "Emerging Perspectives on Self Service Technologies in Retail Banking," Marketing Working Papers 2007-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  9. Rajagopal, 2007. "Outsourcing Salespeople in Building Arousal towards Retail Buying," Marketing Working Papers 2007-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]

    2006

  1. Rajagopal, 2006. "Competition vs. Cooperation: Analyzing Strategy Dilemma in Business Growth under Changing Social Paradigms," Marketing Working Papers 2006-05-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  2. Rajagopal, 2006. "Architecting Brands: Managerial Process and Control for Emerging Enterprises," Marketing Working Papers 2006-08-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  3. Rajagopal, 2006. "Trust and Cross-Cultural Dissimilarities in Corporate Environment," Marketing Working Papers 2006-09-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  4. Rajagopal, 2006. "Brand Value, Preference and Customer Value Effects of Non-conventional Utility Products: An Experimental Analysis in Mexican Market," Marketing Working Papers 2006-02-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  5. Rajagopal, 2006. "Technology and Customer Value Dynamics in Banking Industry: Measuring Symbiotic Influence in Growth and Performance," Marketing Working Papers 2006-07-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  6. Rajagopal, 2006. "Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis," Marketing Working Papers 2006-01-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  7. Rajagopal, 2006. "Analysis of Effective Control Practices in Sales Management: A Comparative Study in Developing Countries," Marketing Working Papers 2006-04-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  8. Rajagopal, 2006. "Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores," Marketing Working Papers 2006-03-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]
  9. Rajagopal, 2006. "Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response," Marketing Working Papers 2006-06-MKT, Tecnológico de Monterrey, Campus Ciudad de México. [Downloadable!]

    2005

  1. Rajagopal, 2005. "Measuring Customer Value and Market Dynamics for New Products of a Firm:An Analytical Construct for Gaining Competitive Advantage," Econometrics 0502012, EconWPA. [Downloadable!]
  2. Rajagopal, 2005. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Econometrics 0504003, EconWPA. [Downloadable!]
  3. Rajagopal, 2005. "Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit," Industrial Organization 0508011, EconWPA. [Downloadable!]
  4. Rajagopal, 2005. "Measuring Customer Value Gaps: An Empirical Study in Mexican Retail Market," Econometrics 0508012, EconWPA. [Downloadable!]
  5. Rajagopal, 2005. "Influence of Brand Name in Variety Seeking Behavior of Consumers: An Empirical Analysis," Microeconomics 0510002, EconWPA. [Downloadable!]

    2004

  1. Rajagopal, 2004. "Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico," International Trade 0407002, EconWPA. [Downloadable!]
  2. Rajagopal, 2004. "Effects of Functional Performance of Distribution Channels on Transactional Relationship in Mexican Market Environment," International Trade 0407001, EconWPA. [Downloadable!]
  3. Rajagopal, 2004. "Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico," International Trade 0407003, EconWPA. [Downloadable!]
  4. Rajagopal & Romulo Sanchez, 2004. "Analysis of Customer Portfolio and Relationship Management Models : Bridging Managerial Dimensions," Microeconomics 0407001, EconWPA. [Downloadable!]
  5. Rajagopal, 2004. "Economic Integration and Trade Competitiveness in Latin America," Macroeconomics 0409013, EconWPA. [Downloadable!]
  6. Rajagopal, 2004. "Consumer Perspectives of Brand Extension Effects : Information Analysis Determining the Consumer Behaviour Patterns," Microeconomics 0407004, EconWPA. [Downloadable!]
  7. Rajagopal, 2004. "Measuring Variability Factors in Consumer Values for Profit Optimization in a Firm – A Framework for Analysis," Microeconomics 0407011, EconWPA. [Downloadable!]

    2003

  1. Alejandro Ibarra-Yunez, 2003. "Spaghetti Regionalism or Strategic Foreign Trade: Some Evidence for Mexico," NBER Working Papers 9692, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)

Journal articles

    2007

  1. Rajagopal, 2007. "Trade Openness And Economic Growth In Latin American Countries," Estudios Economicos de Desarrollo Internacional, Euro-American Association of Economic Development, vol. 7(1), pages 75-102. [Downloadable!]

    2006

  1. Rajagopal, 2006. "Where Did the Trade Liberalization Drive Latin American Economy: A Cross Section Analysis," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 6(2). [Downloadable!] (restricted)
  2. Rajagopal, 2006. "Measuring customer value and market dynamics for new products of a firm: an analytical construct for gaining competitive advantage," Global Business and Economics Review, Inderscience Enterprises Ltd, vol. 8(3), pages 187-205, January. [Downloadable!] (restricted)
  3. Casillas-Olvera, Gabriel & Bessler, David A., 2006. "Probability forecasting and central bank accountability," Journal of Policy Modeling, Elsevier, vol. 28(2), pages 223-234, February. [Downloadable!] (restricted)

    2005

  1. Rajagopal, 2005. "Trade Competitiviness, Productivity and Institutional Reforms in Latin America, 1950-2003," Applied Econometrics and International Development, Euro-American Association of Economic Development, vol. 5(1). [Downloadable!]

    2003

  1. Ibarra-Yunez, Alejandro, 2003. "Spaghetti regionalism or strategic foreign trade: some evidence for Mexico," Journal of Development Economics, Elsevier, vol. 72(2), pages 567-584, December. [Downloadable!] (restricted)
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This page was last updated on 2009-12-2.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.