Measuring Variability Factors in Consumer Value for Profit Optimization in a Firm - A Framework for Analysis
Consumer value may be defined as a tool to measure the prolonged satisfaction and the on-going propensity to buy products and services. Though there are many issues floating in current debates about consumer value, it may be argued that the importance of consumer value in terms of the level of satisfaction is evident in providing a revenue stream to companies, and thereby repeat purchase behavior is of strategic importance to management. The consumer value concept is used to assess product performance and eventually to determine the competitive market structure and the product-market boundaries. Consumer value may be measured as product efficiency viewed from the consumer¡¦s perspective, i.e., as a ratio of outputs (e.g., resale value, reliability, safety, or comfort) that consumers obtain from a product relative to inputs (price, running costs, and so on) that consumers have to deliver in exchange. The efficiency value derived can be understood as the return on the consumer¡¦s investment. Products offering a maximum consumer value relative to all other alternatives in the market are characterized as efficient. This paper develops the framework for measuring consumer value with reference to establishing the long-run relationship with the firm and optimizing its profit levels. The discussions in this paper address the core issues of consumer value in retailing products and services: how to conceptualize it, how to measure it, and how to manage it.
Volume (Year): 1 (2005)
Issue (Month): 1 (January)
|Contact details of provider:|| Postal: 100 Wenhwa Road, Seatwen, Taichung|
Web page: http://www.jem.org.tw/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Christopher D. Carroll & Miles S. Kimball, 1995.
"On the Concavity of the Consumption Function,"
When requesting a correction, please mention this item's handle: RePEc:jec:journl:v:1:y:2005:i:1:p:85-103. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yi-Ju Su)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.