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Crowd-Based Business Modeling

In: Crowd-Based Business Models

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  • Rajagopal

    (Tecnologico de Monterrey)

Abstract

Advances in the Internet-based technologies and a shift in the business philosophy of companies from market-orientation to customer orientation have caused the emergence of crowd-based business models. The attributes of crowd-based business models include integration of contributors from outside the traditional boundaries of a firm, data mining through digital peer-to-peer platforms, and the transfer of value creating activities to a crowd. This chapter discusses the evolution of crowd-based business modeling and its prospects with firms operating in emerging markets in the context of crowd-engagement in businesses and deliberates on the role of various attributes of crowd-based business models. In addition, this chapter discusses marketing strategies, value chain management, and competitive leverage of firms using collective intelligence and customer-generated content.

Suggested Citation

  • Rajagopal, 2021. "Crowd-Based Business Modeling," Springer Books, in: Crowd-Based Business Models, chapter 0, pages 67-98, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-77083-9_3
    DOI: 10.1007/978-3-030-77083-9_3
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    Cited by:

    1. Savadkoohi, Marjan & Macarulla, Marcel & Casals, Miquel, 2023. "Facilitating the implementation of neural network-based predictive control to optimize building heating operation," Energy, Elsevier, vol. 263(PB).

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