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Customer-Centric Business Management

In: Darwinian Fitness in the Global Marketplace

Author

Listed:
  • Rajagopal

    (Tecnologico de Monterrey (ITESM))

Abstract

This chapter discusses customer-centric management strategies by retailing firms that aims at developing pro-customer strategies through better ways of communicating value propositions and delivering the complete experience to real customers. The discussion in the chapter are woven around learning about customers and experimentation with different segmentations and value propositions that are required to acquire and retain customers in a firm. Customer-retailer relationship gets closer and stronger through the effective information management at both the ends. This chapter shares information, best practices and customer support policies of retailers and manufacturers helps to develop higher quality of customer-centric retail management in the marketplace. It is emphasised in the chapter that in a more competitive situation, the retailers and manufacturers respond more favorably to the customer information sharing initiative.

Suggested Citation

  • Rajagopal, 2012. "Customer-Centric Business Management," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 8, pages 225-252, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-26833-4_8
    DOI: 10.1057/9781137268334_8
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    Cited by:

    1. Milomir Vojvodic & Christian Hitz, 2018. "European Industries Customer Centricity Roadmap Stage - Business Process Management Aspect," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2018(3), pages 47-69.
    2. Ceren Akman Biyik, 2017. "Services Marketing Within Business-To-Business Context: A Content Analysis Of 1996 – 2014 Period," Eurasian Journal of Business and Management, Eurasian Publications, vol. 5(2), pages 49-59.

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