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2024, Volume 9, Issue 2
- 133-159 A study on India: the dynamic brunt of macroeconomic variables on movement of exchange rate
by Baranidharan Subburayan - 160-178 A scoping review for churn prediction: step-by-step tutorial and reproducible R code
by Alamir Costa Louro & Clara Gonçalves Pugirá & Rogerio Souza Murari - 179-196 The impact of investor's attention on global stock market: statistical review of literature
by Sheenam Lohan & Arpit Sidhu & Shubham Kakran - 197-212 The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India
by Saurabh Verma & Mamta Gupta & Anandita Biswas - 213-241 Evaluating advanced product return forecasting algorithms - a (meta-)review integrating consumer returns research
by David Karl
2024, Volume 9, Issue 1
- 1-8 Impact of sanctions on Russia on global economy
by Packiaraj Thangavel & Bibhas Chandra - 1-8 Impact of sanctions on Russia on global economy
by Packiaraj Thangavel & Bibhas Chandra - 9-49 COVID-19 and its perceived health belief impact on prepared food delivery services from a consumer behaviour perspective
by Alan D. Smith - 9-49 COVID-19 and its perceived health belief impact on prepared food delivery services from a consumer behaviour perspective
by Alan D. Smith - 50-79 Handling the inconsistency in ranking customers via several multi-criteria ranking methods
by Yossi Hadad & Baruch Keren & Dima Alberg - 50-79 Handling the inconsistency in ranking customers via several multi-criteria ranking methods
by Yossi Hadad & Baruch Keren & Dima Alberg - 80-102 Reviewing the scientific literature of the barriers to online purchases
by Guilherme Braz Pitta & Claudimar Pereira da Veiga & FabÃola Kaczam & Zhaohui Su & Wesley Vieira da Silva - 80-102 Reviewing the scientific literature of the barriers to online purchases
by Guilherme Braz Pitta & Claudimar Pereira da Veiga & Fabíola Kaczam & Zhaohui Su & Wesley Vieira da Silva - 103-120 Evaluation of visitor reviews and implementation of initiatives to enhance the cave experience: a case study on the Kek Lok Tong Cave in Malaysia
by Kah Choon Ng & Sui Chai Yap & Dag Øivind Madsen & Anil Kumar - 103-120 Evaluation of visitor reviews and implementation of initiatives to enhance the cave experience: a case study on the Kek Lok Tong Cave in Malaysia
by Kah Choon Ng & Sui Chai Yap & Dag Øivind Madsen & Anil Kumar - 121-132 Do customers still buy online services? Comparing the purchase intention towards online paid courses in the COVID-19 era with the short and long-term periods after COVID-19
by Halimberdy Gharajeh - 121-132 Do customers still buy online services? Comparing the purchase intention towards online paid courses in the COVID-19 era with the short and long-term periods after COVID-19
by Halimberdy Gharajeh
2023, Volume 8, Issue 4
- 295-307 Advancing crowd-funding in Indonesia: is there trust yet?
by Sasongko Budisusetyo & Joicenda Nahumury & Dian Oktarina - 295-307 Advancing crowd-funding in Indonesia: is there trust yet?
by Sasongko Budisusetyo & Joicenda Nahumury & Dian Oktarina - 308-331 Concerns about professional marketing careers by seniors from the beginning and post-pandemic
by Alan D. Smith - 308-331 Concerns about professional marketing careers by seniors from the beginning and post-pandemic
by Alan D. Smith - 332-346 An expected value approach to forecast reconciliation with forecast targets and under asymmetric costs
by Alan Fask - 332-346 An expected value approach to forecast reconciliation with forecast targets and under asymmetric costs
by Alan Fask - 347-357 Do banks' investment in capital market impact on performance? Evidence from Indian banks
by Brajaballav Pal & Saswata Choudhury - 347-357 Do banks' investment in capital market impact on performance? Evidence from Indian banks
by Brajaballav Pal & Saswata Choudhury - 358-373 The importance of haptic cues for the fashion leaders in clothing shopping channels
by Alagirisamy Kamatchi Subbiah Sukumaran & S. Lalitha Lakshmi - 358-373 The importance of haptic cues for the fashion leaders in clothing shopping channels
by Alagirisamy Kamatchi Subbiah Sukumaran & S. Lalitha Lakshmi - 374-393 Mutual funds - an excellent financial instrument for the investors of Tinsukia Town, Assam
by Viveka Gupta & Ramjanul Haque - 374-393 Mutual funds - an excellent financial instrument for the investors of Tinsukia Town, Assam
by Viveka Gupta & Ramjanul Haque
2023, Volume 8, Issue 3
- 193-211 Coping with the dark shadows: consumer response to financial hardships during a health pandemic
by Meenakshi Handa & Swati Jain - 193-211 Coping with the dark shadows: consumer response to financial hardships during a health pandemic
by Meenakshi Handa & Swati Jain - 212-228 Religiosity and product involvement of Islamic banking customer and non-customer
by Noversyah & E.S. Margianti & Hotniar Siringoringo - 212-228 Religiosity and product involvement of Islamic banking customer and non-customer
by Noversyah & E.S. Margianti & Hotniar Siringoringo - 229-249 A global integrative framework to correlate authentic learning, student engagement and change management in addressing complex workplace issues
by Ann-Lorraine Edwards & Ashraf M. Attia - 229-249 A global integrative framework to correlate authentic learning, student engagement and change management in addressing complex workplace issues
by Ann-Lorraine Edwards & Ashraf M. Attia - 250-271 The relevancy of trust and personal values in online consumer-based brand equity
by Alagirisamy Kamatchi Subbiah Sukumaran - 250-271 The relevancy of trust and personal values in online consumer-based brand equity
by Alagirisamy Kamatchi Subbiah Sukumaran - 272-293 A scientometrics review on combining forecasts in financial markets
by Jen Sim Ho & Wei Chong Choo & Choy Leong Yee & Wei Theng Lau & Yuruixian Zhang & Cheong Kin Wan - 272-293 A scientometrics review on combining forecasts in financial markets
by Jen Sim Ho & Wei Chong Choo & Choy Leong Yee & Wei Theng Lau & Yuruixian Zhang & Cheong Kin Wan
2023, Volume 8, Issue 2
- 95-113 What about customer service innovation in the digital era?
by Afef Ben Youssef - 95-113 What about customer service innovation in the digital era?
by Afef Ben Youssef - 114-130 How popular is the usage of technology-based payment among retail store owners and consumers? - In emerging markets
by R.K. Srivastava - 114-130 How popular is the usage of technology-based payment among retail store owners and consumers? - In emerging markets
by R.K. Srivastava - 131-156 Future e-commerce recommendation based on purchasing pattern analysis amid COVID era
by Priyanka Gupta & Rajan Gupta & Raghav Goyal - 131-156 Future e-commerce recommendation based on purchasing pattern analysis amid COVID era
by Priyanka Gupta & Rajan Gupta & Raghav Goyal - 157-178 Marketing potentials of ecofriendly paper products: case study
by Alan D. Smith - 157-178 Marketing potentials of ecofriendly paper products: case study
by Alan D. Smith - 179-192 Sustainable consumerism of smartphone usage in global electronic markets
by R. Seetharaman & P.S. Rajeswari - 179-192 Sustainable consumerism of smartphone usage in global electronic markets
by R. Seetharaman & P.S. Rajeswari
2023, Volume 8, Issue 1
- 1-12 E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises
by L. Aravindh Kumaran & J. Hemalatha - 1-12 E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises
by L. Aravindh Kumaran & J. Hemalatha - 13-34 Global perspective of the effects of digital financial inclusion and ICT intensity on socio-economic development
by Ernest Akpaku & Zelda Arku & Stephen Boateng - 13-34 Global perspective of the effects of digital financial inclusion and ICT intensity on socio-economic development
by Ernest Akpaku & Zelda Arku & Stephen Boateng - 35-51 Digital finance research and developments around the world: a literature review
by Peterson K. Ozili - 35-51 Digital finance research and developments around the world: a literature review
by Peterson K. Ozili - 52-72 Orchestrating a ship-from-store omnichannel operation using 4PL digital platform
by Nicollas Luiz Schweitzer de Souza & Marcos Tadeu Arante & Lynceo Falavigna Braghirolli & Marina Meireles Pereira Mafia & Enzo Morosini Frazzon - 52-72 Orchestrating a ship-from-store omnichannel operation using 4PL digital platform
by Nicollas Luiz Schweitzer de Souza & Marcos Tadeu Arante & Lynceo Falavigna Braghirolli & Marina Meireles Pereira Mafia & Enzo Morosini Frazzon - 73-94 Assessing the perceived e-readiness for teleworking: the case of a private company in Ghana
by Acheampong Owusu - 73-94 Assessing the perceived e-readiness for teleworking: the case of a private company in Ghana
by Acheampong Owusu
2022, Volume 7, Issue 4
- 295-310 An exploratory bibliometric analysis of research on Blue Ocean Strategy
by Dag Øivind Madsen & Kåre Slåtten - 295-310 An exploratory bibliometric analysis of research on Blue Ocean Strategy
by Dag Øivind Madsen & Kåre Slåtten - 311-350 A forecasting framework for the Indian healthcare sector index
by Jaydip Sen - 311-350 A forecasting framework for the Indian healthcare sector index
by Jaydip Sen - 351-361 Consumer awareness regarding harmful chemicals in everyday products
by Rekha Joshi & Aditi Sahni & Manjary Chaudhary Malik - 351-361 Consumer awareness regarding harmful chemicals in everyday products
by Rekha Joshi & Aditi Sahni & Manjary Chaudhary Malik - 362-374 A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam
by Bui Nhat Vuong - 362-374 A model of factors affecting drugstore cosmetics repurchase intention through Facebook social media: an evidence from Vietnam
by Bui Nhat Vuong - 375-386 Impact of brand design on consumer perception and decision making
by Dipanjan Bhowmick - 375-386 Impact of brand design on consumer perception and decision making
by Dipanjan Bhowmick
2022, Volume 7, Issue 3
- 207-240 Identification of critical success factors for mobile apps: a stakeholder-Delphi study
by Samin Javanmardi & Ali Haj Aghapour & Suhaiza Zailani & Abdollah Naami - 207-240 Identification of critical success factors for mobile apps: a stakeholder-Delphi study
by Samin Javanmardi & Ali Haj Aghapour & Suhaiza Zailani & Abdollah Naami - 241-258 The chaos on US domestic airline passenger demand forecasting caused by COVID-19
by Nahid Jafari - 241-258 The chaos on US domestic airline passenger demand forecasting caused by COVID-19
by Nahid Jafari - 259-276 Application of extreme value theorem in modelling oil consumption of organisation of petroleum exporting countries
by Masha Ahoba Buah & Victor Amoako Temeng & Samuel Kwesi Asiedu Addo & Yao Yevenyo Ziggah - 259-276 Application of extreme value theorem in modelling oil consumption of organisation of petroleum exporting countries
by Masha Ahoba Buah & Victor Amoako Temeng & Samuel Kwesi Asiedu Addo & Yao Yevenyo Ziggah - 277-294 Managing marketing mix competition dynamics
by Mehir Kumar Baidya & Bipasha Maity - 277-294 Managing marketing mix competition dynamics
by Mehir Kumar Baidya & Bipasha Maity
2020, Volume 6, Issue 3
- 167-185 Fuel price forecasting combining wavelet neural network and adaptive differential evolution
by Carlos Eduardo Klein & Wesley Vieira Da Silva & Claudimar Pereira Da Veiga & Viviana Cocco Mariani & Leandro Dos Santos Coelho - 167-185 Fuel price forecasting combining wavelet neural network and adaptive differential evolution
by Carlos Eduardo Klein & Wesley Vieira Da Silva & Claudimar Pereira Da Veiga & Viviana Cocco Mariani & Leandro Dos Santos Coelho - 186-203 The impact of social media on Sudan's uprising behaviour
by Ashraf M. Attia & Merve Yanar Gürce & Rana A. Fakhr & Barry Friedman - 186-203 The impact of social media on Sudan's uprising behaviour
by Ashraf M. Attia & Merve Yanar Gürce & Rana A. Fakhr & Barry Friedman - 204-220 A comprehensive model for understanding banking service quality: BANK SERVQUAL
by Rupali Gupta & Babita Kumar - 204-220 A comprehensive model for understanding banking service quality: BANK SERVQUAL
by Rupali Gupta & Babita Kumar - 221-237 The effect of human face and gaze direction in advertising
by Sepideh Nasiri & Negar Sammaknejad & Mohamad Ali Sabetghadam - 221-237 The effect of human face and gaze direction in advertising
by Sepideh Nasiri & Negar Sammaknejad & Mohamad Ali Sabetghadam - 238-254 Conditional autoregressive value-at-risk: all flavours of CAViaR
by Pedro Henrique Melo Albuquerque & Matheus Facure Alves & Maísa Cardoso Aniceto & Gustavo Monteiro Pereira - 238-254 Conditional autoregressive value-at-risk: all flavours of CAViaR
by Pedro Henrique Melo Albuquerque & Matheus Facure Alves & MaÃsa Cardoso Aniceto & Gustavo Monteiro Pereira
2020, Volume 6, Issue 2
- 79-98 The impact of green banking initiatives on green brand equity of banks in India
by Sangeeta Trott - 79-98 The impact of green banking initiatives on green brand equity of banks in India
by Sangeeta Trott - 99-117 Machine learning based classification and segmentation techniques for CRM: a customer analytics
by Narendra Singh & Pushpa Singh & Krishna Kant Singh & Akansha Singh - 99-117 Machine learning based classification and segmentation techniques for CRM: a customer analytics
by Narendra Singh & Pushpa Singh & Krishna Kant Singh & Akansha Singh - 118-134 What's in a brand name? Preferences of mobile wallets in India under a shifting regulation
by Pavel Reyes-Mercado & M. Karthik & Ram Kumar Mishra - 118-134 What's in a brand name? Preferences of mobile wallets in India under a shifting regulation
by Pavel Reyes-Mercado & M. Karthik & Ram Kumar Mishra - 135-156 Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer
by Elia Oey & Renita Vashti Bangun - 135-156 Aggregate planning application in a reverse logistics operation - a case study at a beverage manufacturer
by Elia Oey & Renita Vashti Bangun - 157-166 Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals
by Masood Ul Hassan & Zeeshan Iqbal & Kamran Shakir - 157-166 Impact of ICT training and education on women's employability and entrepreneurial skills: achieving the sustainable development goals
by Masood Ul Hassan & Zeeshan Iqbal & Kamran Shakir
2020, Volume 6, Issue 1
- 1-16 Role of somatic markers in consumer durable brand selection in e-retail
by Satish Chandra Ojha - 1-16 Role of somatic markers in consumer durable brand selection in e-retail
by Satish Chandra Ojha - 17-31 A multi-parametric simulation study of neural networks' performance for nonlinear data against linear regression analysis in economics
by Evangelos Sambracos & Marina Maniati & Sokratis Sklavos - 17-31 A multi-parametric simulation study of neural networks' performance for nonlinear data against linear regression analysis in economics
by Evangelos Sambracos & Marina Maniati & Sokratis Sklavos - 32-49 A bird's eye view approach: linking optimism and career planning in millennials of an emerging economy
by Teena Bharti & Santosh Rangnekar - 32-49 A bird's eye view approach: linking optimism and career planning in millennials of an emerging economy
by Teena Bharti & Santosh Rangnekar - 50-62 Blockchain research: a bibliometric and text mining based review of literature
by Sanjay Fuloria - 50-62 Blockchain research: a bibliometric and text mining based review of literature
by Sanjay Fuloria - 63-77 Jordanian beauty influencers and their effect on consumers
by Mohammad Alawamleh & Sama Afghani - 63-77 Jordanian beauty influencers and their effect on consumers
by Mohammad Alawamleh & Sama Afghani
2019, Volume 5, Issue 3
- 249-266 Predicting Indian basket crude prices through machine learning models - a comparative approach
by Pradip Kumar Mitra & Charu Banga - 267-284 Neuromarketing: a change in marketing tools and techniques
by Sadhna Shukla - 285-303 Fashion self-concept and fashion involvement: a mediation model
by Rajan Saxena & Kiran Desai - 304-320 Restoring digitisation for sustainable banking business in India
by Upendra Nath Shukla - 321-345 An interpretative structural modelling approach to brand experience for consumer durables brands
by Mukesh Govind Kharat & Rekha D. Chikhalkar & Manoj Kumar Jha & Manoj Govind Kharat - 346-370 Critical success factors for digital platforms in B2B and B2C environments: an explicative multiple case study approach
by Anika Berens & Stefan Kolb & Heiko Haase - 371-384 Acceptance of mobile payments and UPI technology - Indian context
by Sruthy S. Pillai & G. Sandhya & G. Rejikumar
2019, Volume 5, Issue 2
- 125-144 Understanding the adoption of mobile marketing by small and medium enterprises of Pakistan
by Zeeshan Iqbal & Maimoona Malik & Masood Ul Hassan - 145-172 An uncertain inventory model for deteriorating products with imperfections, variable selling price, partial backlogging and selling price dependent time varying demand
by Arindum Mukhopadhyay - 173-187 Green marketing and competitive advantage in the manufacturing industry in Nigeria
by Ebhote Oseremen - 188-204 VANFIS: virtual adaptive neuro-fuzzy inference system for modelling and forecasting stock data
by Sarat Chandra Nayak & Bijan Bihari Misra - 205-222 Comparing third-party logistics network and fourth-party logistics network using social network analysis approach
by Sumit Sakhuja & Vipul Jain & Shilpa Jain - 223-240 An empirical study of benchmarking marketing efforts
by Mehir Kumar Baidya & Bipasha Maity - 241-248 Cross selling of investment products and services: a case study of leading financial services organisation
by Saibal Dutta & Sujoy Bhattacharya
2019, Volume 5, Issue 1
- 1-22 Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach
by Majdah ALNefaie & Shahadat Khan & Siva Muthaly - 1-22 Consumers' electronic word of mouth-seeking intentions on social media sites concerning Saudi bloggers' YouTube fashion channels: an eclectic approach
by Majdah ALNefaie & Shahadat Khan & Siva Muthaly - 23-55 Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis
by Asif Khan & Rachita Gulati - 23-55 Assessment of efficiency and ranking of microfinance institutions in India: a two-stage bootstrap DEA analysis
by Asif Khan & Rachita Gulati - 56-70 A comparative study of forecasting methods for sporadic demand in an auto service station
by Rahul S. Mor & Jitendra Nagar & Arvind Bhardwaj - 56-70 A comparative study of forecasting methods for sporadic demand in an auto service station
by Rahul S. Mor & Jitendra Nagar & Arvind Bhardwaj - 71-85 Beneficiaries' perception and attitude towards service quality of non-profit organisations
by Rupinder Kaur & Babita Kumar - 71-85 Beneficiaries' perception and attitude towards service quality of non-profit organisations
by Rupinder Kaur & Babita Kumar - 86-102 Discovering the brand personality of Bonia
by Hasliza Hassan & Abu Bakar Sade & Hui Xin Low - 86-102 Discovering the brand personality of Bonia
by Hasliza Hassan & Abu Bakar Sade & Hui Xin Low - 103-124 Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data
by Flora Babongo & Tapio Niemi & Valérie Chavez-Demoulin & Ari-Pekka Hameri & Patrik Appelqvist - 103-124 Forecasting (un-)seasonal demand using geostatistics, socio-economic and weather data
by Flora Babongo & Tapio Niemi & Valérie Chavez-Demoulin & Ari-Pekka Hameri & Patrik Appelqvist
2018, Volume 4, Issue 4
- 369-385 Retail service quality scale validation in Pakistani super and hyper stores' context
by Umer Mukhtar & Suleman Anwar & Umaid A. Sheikh - 386-399 Public policy issues and initiatives in collection of information and intelligence in direct marketing
by Pratap Chandra Mandal - 400-425 SMEs' intention towards the adoption of mobile marketing: a case of Pakistan
by Masood Ul Hassan & Maimoona Malik & Zeeshan Iqbal - 426-445 Individuals' intention towards social commerce: an empirical study of Pakistan
by Masood Ul Hassan & Zeeshan Iqbal & Nayab Bukhari & Ubaidullah Shafique - 446-457 Forecasting crude oil price volatility in India using a hybrid ANN-GARCH model
by Sujoy Bhattacharya & Arshad Ahmed - 458-485 Comparison of methodologies of Shari'ah stock screening: the case of SAC SC Malaysia, FTSE Yasaar Dubai and Dow Jones Islamic market indices
by Aida Shaiza Ismail Zakri & Shaikh Hamzah Abdul Razak & Zainal Abidin Mohd Tahir
2018, Volume 4, Issue 3
- 235-292 Stock composition of mutual funds and fund style: a time series decomposition approach towards testing for consistency
by Jaydip Sen - 293-310 Appeals and spiels: a comparative analysis on alcohol advertising in the USA and Ireland
by Amina Gibic & Vivek S. Natarajan & Kabir Chandra Sen - 311-321 Marketing information and marketing intelligence: roles in generating customer insights
by Pratap Chandra Mandal - 322-338 Examining Indian consumers belief and attitude about locavore food
by D.P. Sudhagar - 339-352 Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis
by Sita Mishra - 353-367 Measuring service convenience of e-retailers: an exploratory study in India
by Sablu Khan & Mohd Afaq Khan
2018, Volume 4, Issue 2
- 111-122 Collateral effects of digital ethics practices across business and society: trends and challenges
by Ananya Rajagopal - 111-122 Collateral effects of digital ethics practices across business and society: trends and challenges
by Ananya Rajagopal - 123-153 Effect of mobile shopping apps on middle age consumers' buying behaviour
by Ayushi Tewari & Madhvendra Misra - 123-153 Effect of mobile shopping apps on middle age consumers' buying behaviour
by Ayushi Tewari & Madhvendra Misra - 154-177 Forecasting with limited intermittent data: a methodological framework applicable to newly established firms
by Maria Chatzipanagioti - 154-177 Forecasting with limited intermittent data: a methodological framework applicable to newly established firms
by Maria Chatzipanagioti - 178-222 Understanding the sectors of Indian economy for portfolio choice
by Jaydip Sen & Tamal Datta Chaudhuri - 178-222 Understanding the sectors of Indian economy for portfolio choice
by Jaydip Sen & Tamal Datta Chaudhuri - 223-234 The study of effective variables on capital structure
by Vahab Bashiri & Hamidreza Salehi & Mohsen Nowruzi & Aein Ghorbani Ghashghaeinejad & Mohsen Rezaei & Alireza Hamedi - 223-234 The study of effective variables on capital structure
by Vahab Bashiri & Hamidreza Salehi & Mohsen Nowruzi & Aein Ghorbani Ghashghaeinejad & Mohsen Rezaei & Alireza Hamedi
2018, Volume 4, Issue 1
- 1-12 Time taken to complete a meal: a distinctive study of full-service restaurants in India
by D.P. Sudhagar - 1-12 Time taken to complete a meal: a distinctive study of full-service restaurants in India
by D.P. Sudhagar - 13-29 Perception and switch intention of rural customers towards organised retail
by Sunit Sharma & Tejinder Sharma & Purnendu Mandal - 13-29 Perception and switch intention of rural customers towards organised retail
by Sunit Sharma & Tejinder Sharma & Purnendu Mandal - 30-42 Brand passion and its implication on consumer behaviour
by Christine D'lima - 30-42 Brand passion and its implication on consumer behaviour
by Christine D'lima - 43-63 An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
by Javad Khazaei Pool & Sobhan Asian & Ahmad Abareshi & Hamze Kazemi Mahyari - 43-63 An examination of the interplay between country-of-origin, brand equity, brand preference and purchase intention toward global fashion brands
by Javad Khazaei Pool & Sobhan Asian & Ahmad Abareshi & Hamze Kazemi Mahyari - 64-85 Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
by Masood Ul Hassan & Zeeshan Iqbal & Maimoona Malik & Muhammad Iftkhar Ahmad - 64-85 Exploring the role of technological developments and open innovation in the survival of SMEs: an empirical study of Pakistan
by Masood Ul Hassan & Zeeshan Iqbal & Maimoona Malik & Muhammad Iftkhar Ahmad - 86-98 An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
by Vikram Sharma & Vikas Gautam - 86-98 An empirical analysis to study the impact of marketing mix elements on overall quality of water purifiers: evidence from India
by Vikram Sharma & Vikas Gautam - 99-110 Capturing marketing information and marketing intelligence: ethical issues and concerns
by Pratap Chandra Mandal - 99-110 Capturing marketing information and marketing intelligence: ethical issues and concerns
by Pratap Chandra Mandal
2017, Volume 3, Issue 4
- 337-364 The rise of SMS marketing: key drivers, acceptance and intention to receive advertising SMS in Pakistan
by Masood Ul Hassan & Asghar Iqbal & Maimoona Malik & Zeeshan Iqbal - 365-375 Studying influencing factors on trust towards online shopping at Limkokwing University at Malaysia
by Mahmoud Yousef Nassar & Foong Soon Yau & Tee Keng Kok & Ida Md. Yasin - 376-387 Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India
by Vikas Gautam & Sombala Ningthoujam - 388-406 Role of electronic trading in emerging stock markets performance
by Rashi Mohnot & Rajesh Mohnot & Pushkala Muralidharan - 407-432 Facets of talent retention: role of employee and employer branding as catalysts
by R. Saraswathy & Janarthanan Balakrishnan - 433-441 Marketing intelligence: roles in business decision-making
by Pratap Chandra Mandal
2017, Volume 3, Issue 3
- 223-247 Determination of advertisement control policy for complementary and substitute items for a class inventory problem
by D. Khatua & K. Maity & S. Kar - 248-258 Design dynamic credit risk model with fuzzy rules for auto dealers
by Ying Zhou - 259-269 An examination of inventory and production costs in the models with stock out risk under JIT system
by Ruchira Chakrabarty & Tapan Roy & Kripasindhu S. Chaudhuri - 270-288 Neuromarketing applied to consumer behaviour: an integrative literature review between 2010 and 2015
by Icaro Luiz Dos Santos Jordão & Marina Teixeira De Souza & Jorge Henrique Caldeira De Oliveira & Janaina De Moura Engracia Giraldi - 289-308 Forecasting impulse buying behaviour: a comparative study of select five statistical methods
by Sanjeev Prashar & Subrata Kumar Mitra - 309-326 Willingness of Jordanians to shop for grocery online
by Mohammad Alawamleh & Loiy Bani Ismail & Dana Hammad - 327-336 Customer databases and database marketing: roles in relationship marketing
by Pratap Chandra Mandal
2017, Volume 3, Issue 2
- 93-108 Modelling the impact of variables influence happiness of young consumers - exploratory study of marketing implications from Middle East
by A.M. Sakkthivel & M. Rashid Malik - 109-129 Possible effect of IT introduction into the election process: a case study of Nigeria
by Habib Ullah Khan & Olugbenga A. Bankole & Mohammad Kamel Alomari - 130-151 Improving demand forecasting using change point analysis
by Yossi Hadad & Baruch Keren & Gregory Gurevich - 152-164 Non-instantaneous deterioration inventory model with price and stock dependent demand for fully backlogged shortages under inflation
by Ali Akbar Shaikh & Abu Hashan Md Mashud & Md. Sharif Uddin & Md. Al-Amin Khan - 165-184 Identification of the clusters of employee brand using FIMIX-PLS and FCM
by N. Thamaraiselvan & P. Sridevi & B. Senthil Arasu & Thushara Srinivasan - 185-200 Analysing and managing channel risk for return policy contracts with warranty
by Shirsendu Nandi - 201-221 Evolution of service quality management and paradigm shift from product to service orientation: a historical review of literature
by Umer Mukhtar & Suleman Anwar & Asim Ilyas
2017, Volume 3, Issue 1
- 1-12 Exploring fast food outlets food quality in India - an exploratory study on consumer dining expectations and industry performances
by D.P. Sudhagar - 13-37 Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach
by Kushagra Kulshreshtha & Naval Bajpai & Vikas Tripathi - 38-49 Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study
by Vikas Gautam - 50-77 Green supply chain inventory model for deteriorating items with variable demand under inflation
by Smita Rani & Rashid Ali & Anchal Agarwal - 78-92 Arithmetic operations of trapezoidal fuzzy variable using credibility theory
by Totan Garai & Dipankar Chakraborty & Tapan Kumar Roy
2016, Volume 2, Issue 4
- 291-314 Role of digital marketing in driving business performance in emerging markets: an analytical framework
by Natasha Patricia Bojorges Moctezuma & Rajagopal - 315-333 Comparison of several combined methods for forecasting Tehran stock exchange index
by Ali Raoofi & Amir Hossein Montazer-Hojjat & Pouyan Kiani - 334-346 Retail bank selection criteria among the engineering students: an empirical analysis
by V. Krishnamoorthy & P. Karthikeyan - 347-358 Competition and technology acquisition among Nigerian firms
by Adekemi Jessica Oluwadare & Olufemi Obembe & David Oluseun Olayungbo - 359-378 Application of GMDH-type neural network to stock price prediction of Iran's auto industry
by Vahab Bashiri & Hamidreza Salehi & Aein Ghorbani Ghashghaeinejad & Masoumeh Bashiri