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Social Psychology of Consumers

In: The Butterfly Effect in Competitive Markets

Author

Listed:
  • Rajagopal

    (ITESM Mexico City
    Boston University)

Abstract

Random changes in the products and services of firms, competitive strategies of firms in the marketplace, and factors driving the cultural characteristics of consumers around the world are arguably the most critical issues in determining the success of modern business. This chapter provides an in-depth psychological analysis of social consumerism that draws from a wide range of theoretical and analytical approaches. Distant influences, such as advertising, consumption, materialism, and socioeconomic systems that affect the personal, social, and ecological well-being of consumers are categorically discussed in this chapter. Powerful forces on market changes driven by innovations, technology growth, communications, marketing and advertising, and psychographics are interacting to dissolve the boundaries across markets and cultures, and are accelerating the emergence of a homogeneous global consumer culture. This chapter addresses the concerns on effectiveness perspectives of linear and radical changes in the market in reference to cultural shifts, preparing customers for innovation and technology changes, changing psychographic paradigms, and demographic congregation that drive the market.

Suggested Citation

  • Rajagopal, 2015. "Social Psychology of Consumers," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 9, pages 223-247, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-43497-5_9
    DOI: 10.1057/9781137434975_9
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    Citations

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    Cited by:

    1. Quach, Sara & Septianto, Felix & Thaichon, Park & Chiew, Tung Moi, 2021. "Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    2. Wohlgemuth, Veit & Berger, Elisabeth S.C. & Wenzel, Matthias, 2016. "More than just financial performance: Trusting investors in social trading," Journal of Business Research, Elsevier, vol. 69(11), pages 4970-4974.
    3. Ernst-Jan Bruijn & Gerrit Antonides, 2022. "Poverty and economic decision making: a review of scarcity theory," Theory and Decision, Springer, vol. 92(1), pages 5-37, February.
    4. Eelen, Jiska & Özturan, Peren & Verlegh, Peeter W.J., 2017. "The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 872-891.
    5. Olivia DaDalt, 2016. "Older adults and fraud: Suggestions for policy and practice," Journal of Economic and Financial Studies (JEFS), LAR Center Press, vol. 4(3), pages 38-44, June.
    6. Wen-Yu Tsao, 2019. "Do Irritations of Ads in Line Really Matter?," International Business Research, Canadian Center of Science and Education, vol. 12(5), pages 53-68, May.
    7. Shweta Shivani & Benny J. Godwin, 2018. "A Study on Smart Phone Usage Pattern – Purpose and Preference among College Students," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 9(2), pages 78-84, May.
    8. Caner Dincer & Banu Dincer, 2015. "Key Factors of Online Customer Satisfaction," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(7), pages 97-111, July.
    9. Jolanta Tkaczyk, 2016. "The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 61-71, July.
    10. Valsesia, Francesca & Nunes, Joseph C. & Ordanini, Andrea, 2021. "I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma," Organizational Behavior and Human Decision Processes, Elsevier, vol. 165(C), pages 76-89.
    11. Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.
    12. Chen, Feier & Liu, Stephanie Q. & Mattila, Anna S., 2020. "Bragging and humblebragging in online reviews," Annals of Tourism Research, Elsevier, vol. 80(C).
    13. Mohammad Hatim Abuljadail & Gi Woong Yun & Saeed Ali Badghish, 2020. "Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-63, March.
    14. Eman Wadie Abdel Halim, 2020. "Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 160-160, March.

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