Communication Conflicts

The emergence of advanced information technologies in the global marketplace has offered companies many effective ways of disseminating communication to customers. The ability to deliver consumer-targeted messages and to communicate with stakeholders depends not only on the message positioning but also on the response it elicits (Wreden, 1999). Market communication requires a certain competency level to demonstrate the contents value and its reach to the target audience, irrespective of their education, social background, nationality, and common language. However, most companies have yet to develop the social media communication skills necessary to become successful. Most rely on basic communication skills, which are not sufficient to conceive of communications that will successfully target consumers. Companies need to ensure that they have the following attributes of a good communicator to stay effective in sharing information with their consumers and stakeholders: Good communication is bi-directional and gives scope also to listen from another end. it is necessary to maintain consistency in marketing communications and to predetermine the right place, time, and target audience at which the communication is targeted. Messages once delivered cannot be retrieved and making modifications in the contents may affect their value.