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Challenges Ahead

In: Darwinian Fitness in the Global Marketplace

Author

Listed:
  • Rajagopal

    (Tecnologico de Monterrey (ITESM))

Abstract

In this chapter, the author lays arguments on the challenges that emerging companies might be concerned with in the future. Global enterprises are increasingly concerned about the effects of international expansion on their corporate culture. The multinational companies nurture a set of enterprise-wide mindsets which can maintain a unity of purpose while at the same time successfully adopt practices to diverse local economic and cultural conditions. Author also argues that in future the growth in technology would lead to easy access of technology to the firms at a lower cost. Such situation would trigger complexities in the marketplace due to explosion of competition as firms could acquire technology at relatively low cost and augment their productivity.

Suggested Citation

  • Rajagopal, 2012. "Challenges Ahead," Palgrave Macmillan Books, in: Darwinian Fitness in the Global Marketplace, chapter 9, pages 253-263, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-26833-4_9
    DOI: 10.1057/9781137268334_9
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    Cited by:

    1. Stuti Banerjee, 2017. "India–Canada Relations: The Nuclear Energy Aspect," India Quarterly: A Journal of International Affairs, , vol. 73(3), pages 342-356, September.
    2. Ghasan Fahim Huseien & Kwok Wei Shah, 2021. "Potential Applications of 5G Network Technology for Climate Change Control: A Scoping Review of Singapore," Sustainability, MDPI, vol. 13(17), pages 1-26, August.
    3. Sumit Aggarwal & Deepti Ambalkar & Jayaprakasam Madhumathi & Vijay Badge & Arun Humne, 2021. "Menstrual Hygiene Practices of Adolescent Girls in Rural Maharashtra," Indian Journal of Gender Studies, Centre for Women's Development Studies, vol. 28(1), pages 127-137, February.

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