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Strategic Capability and Direction

In: Contemporary Marketing Strategy

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  • Rajagopal

    (Tecnologico de Monterrey)

Abstract

This chapter deliberates strategic capabilities and direction toward developing long-term marketing strategies by strengthening the organizational capabilities and competencies. Discussions in this chapter contribute new perspectives on improving the capabilities and competencies in an organization by engaging employees and stakeholders across the human resources ecosystem. Discussions also portray the attributes of team culture in business organizations for sustainable development. Developing organizational vision and mission with employee engagement and deriving sustainable advantages of continuous improvement efforts involving employees form the core of discussions in this chapter.

Suggested Citation

  • Rajagopal, 2019. "Strategic Capability and Direction," Springer Books, in: Contemporary Marketing Strategy, chapter 0, pages 99-118, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-11911-9_4
    DOI: 10.1007/978-3-030-11911-9_4
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