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Agent-based modeling in marketing: Guidelines for rigor

Citations

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Cited by:

  1. Rafał Apriasz & Tyll Krueger & Grzegorz Marcjasz & Katarzyna Sznajd-Weron, 2016. "The Hunt Opinion Model—An Agent Based Approach to Recurring Fashion Cycles," PLOS ONE, Public Library of Science, vol. 11(11), pages 1-19, November.
  2. William Rand & Christian Stummer, 2021. "Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms," Annals of Operations Research, Springer, vol. 305(1), pages 425-447, October.
  3. Angela Barbuto & Antonio Lopolito & Fabio Gaetano Santeramo, 2019. "Improving diffusion in agriculture: an agent-based model to find the predictors for efficient early adopters," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-12, December.
  4. Fraccascia, Luca, 2020. "Quantifying the direct network effect for online platforms supporting industrial symbiosis: an agent-based simulation study," Ecological Economics, Elsevier, vol. 170(C).
  5. Shi, Yingying & Zeng, Yongchao & Engo, Jean & Han, Botang & Li, Yang & Muehleisen, Ralph T., 2020. "Leveraging inter-firm influence in the diffusion of energy efficiency technologies: An agent-based model," Applied Energy, Elsevier, vol. 263(C).
  6. Jarod Vanderlynden & Philippe Mathieu & Romain Warlop, 2025. "Agent-Based Modeling of Context Effects in Consumer Choice," Post-Print hal-05344092, HAL.
  7. Fraccascia, Luca & Yazan, Devrim Murat & Albino, Vito & Zijm, Henk, 2020. "The role of redundancy in industrial symbiotic business development: A theoretical framework explored by agent-based simulation," International Journal of Production Economics, Elsevier, vol. 221(C).
  8. Bert, Federico E. & Rovere, Santiago L. & Macal, Charles M. & North, Michael J. & Podestá, Guillermo P., 2014. "Lessons from a comprehensive validation of an agent based-model: The experience of the Pampas Model of Argentinean agricultural systems," Ecological Modelling, Elsevier, vol. 273(C), pages 284-298.
  9. Fred Feinberg & Elizabeth Bruch & Michael Braun & Brett Hemenway Falk & Nina Fefferman & Elea McDonnell Feit & John Helveston & Daniel Larremore & Blakeley B. McShane & Alice Patania & Mario L. Small, 2020. "Choices in networks: a research framework," Marketing Letters, Springer, vol. 31(4), pages 349-359, December.
  10. Wieringa, Jaap & Kannan, P.K. & Ma, Xiao & Reutterer, Thomas & Risselada, Hans & Skiera, Bernd, 2021. "Data analytics in a privacy-concerned world," Journal of Business Research, Elsevier, vol. 122(C), pages 915-925.
  11. Han Wang & Damien Fay & Kenneth N. Brown & Liam Kilmartin, 2016. "Modelling revenue generation in a dynamically priced mobile telephony service," Telecommunication Systems: Modelling, Analysis, Design and Management, Springer, vol. 62(4), pages 711-734, August.
  12. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
  13. Grinstein, Amir & Bolderdijk, Jan Willem & Risselada, Hans, 2025. "From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers," Journal of Business Research, Elsevier, vol. 198(C).
  14. Asta Valackiene & Ieva Meidute-Kavaliauskiene & Renata Činčikaitė, 2021. "Ensuring Employee Job Security When Implementing Changes in the Company: A Case Study of Lithuanian Industry," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
  15. Xiao, Yu & Liu, Liangliang, 2024. "How does information competition affect new product diffusion? Insights from computational experiments," Journal of Business Research, Elsevier, vol. 183(C).
  16. Xiao, Yu & Han, Jingti, 2016. "Forecasting new product diffusion with agent-based models," Technological Forecasting and Social Change, Elsevier, vol. 105(C), pages 167-178.
  17. Shim Jaehu & Bliemel Martin, 2018. "Ignition of New Product Diffusion in Entrepreneurship: An Agent-Based Approach," Entrepreneurship Research Journal, De Gruyter, vol. 8(2), pages 1-17, March.
  18. Wang, Pengfei & Shi, Yanlin, 2025. "Shoot the moving target: A dynamic perspective on optimal distinctiveness and strategic repositioning," Journal of Business Research, Elsevier, vol. 189(C).
  19. Ladley, Daniel & Wilkinson, Ian & Young, Louise, 2015. "The impact of individual versus group rewards on work group performance and cooperation: A computational social science approach," Journal of Business Research, Elsevier, vol. 68(11), pages 2412-2425.
  20. Robinson, Scott A. & Rai, Varun, 2015. "Determinants of spatio-temporal patterns of energy technology adoption: An agent-based modeling approach," Applied Energy, Elsevier, vol. 151(C), pages 273-284.
  21. Dominique Dufour & Pierre Teller & Philippe Luu, 2014. "A Neo-institutionalist Model of the Diffusion of IFRS Accounting Standards," Computational Economics, Springer;Society for Computational Economics, vol. 44(1), pages 27-44, June.
  22. Rahman, Md Mamunur & Nguyen, Ruby & Lu, Liang, 2022. "Multi-level impacts of climate change and supply disruption events on a potato supply chain: An agent-based modeling approach," Agricultural Systems, Elsevier, vol. 201(C).
  23. Giannoccaro, Ilaria & Carbone, Giuseppe, 2017. "An Ising-based dynamic model to study the effect of social interactions on firm absorptive capacity," International Journal of Production Economics, Elsevier, vol. 194(C), pages 214-227.
  24. Mohammad G Nejad & Sertan Kabadayi, 2016. "Optimal introductory pricing for new financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(1), pages 34-50, March.
  25. Barsha Saha & Miguel Martínez-García & Sharad Nath Bhattacharya & Rohit Joshi, 2022. "Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision," Games, MDPI, vol. 13(3), pages 1-16, June.
  26. Schubring, Sandra & Lorscheid, Iris & Meyer, Matthias & Ringle, Christian M., 2016. "The PLS agent: Predictive modeling with PLS-SEM and agent-based simulation," Journal of Business Research, Elsevier, vol. 69(10), pages 4604-4612.
  27. Suárez Vázquez, Ana & Dub, Li & del Río Lanza, Ana Belén, 2020. "Word of mouth: How upward social comparisons influence the sharing of consumption experiences," MPRA Paper 120089, University Library of Munich, Germany.
  28. Devereux, Luke & Melewar, T.C. & Dinnie, Keith & Lange, Thomas, 2020. "Corporate identity orientation and disorientation: A complexity theory perspective," Journal of Business Research, Elsevier, vol. 109(C), pages 413-424.
  29. Jun Pan & Huizhang Shen & Zhong Chen, 2017. "Based on Agent Model and -Core Decomposition to Analyze the Diffusion of Mass Incident in Microblog," Complexity, Hindawi, vol. 2017, pages 1-10, December.
  30. Vargo, Stephen L. & Koskela-Huotari, Kaisa & Baron, Steve & Edvardsson, Bo & Reynoso, Javier & Colurcio, Maria, 2017. "A systems perspective on markets – Toward a research agenda," Journal of Business Research, Elsevier, vol. 79(C), pages 260-268.
  31. Lorena Reyes-Rubiano & Ingrid Y. Amaya & David Medina Mayorga & Andrés Muñoz-Villamizar & Elyn Solano-Charris, 2024. "How does technological innovation impact the service time and the attraction of new customers in the financial sector? Evidence from an emerging economy," Operations Management Research, Springer, vol. 17(2), pages 596-611, June.
  32. Stephen L. Vargo & Linda Peters & Hans Kjellberg & Kaisa Koskela-Huotari & Suvi Nenonen & Francesco Polese & Debora Sarno & Claudia Vaughan, 2023. "Emergence in marketing: an institutional and ecosystem framework," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 2-22, January.
  33. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
  34. Roman Šperka & Michal Halaška, 2017. "MAREA Trading Simulations Experiments with the Focus on Marketing Campaign," Working Papers 0036, Silesian University, School of Business Administration.
  35. Troost, Christian & Huber, Robert & Bell, Andrew R. & van Delden, Hedwig & Filatova, Tatiana & Le, Quang Bao & Lippe, Melvin & Niamir, Leila & Polhill, J. Gareth & Sun, Zhanli & Berger, Thomas, 2023. "How to keep it adequate: A protocol for ensuring validity in agent-based simulation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 159, pages 1-21.
  36. Hossein Sabzian & Mohammad Ali Shafia & Ali Maleki & Seyeed Mostapha Seyeed Hashemi & Ali Baghaei & Hossein Gharib, 2019. "Theories and Practice of Agent based Modeling: Some practical Implications for Economic Planners," Papers 1901.08932, arXiv.org.
  37. Delre, Sebastiano A. & Panico, Claudio & Wierenga, Berend, 2017. "Competitive strategies in the motion picture industry: An ABM to study investment decisions," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 69-99.
  38. Hossein Sabzian & Mohammad Ali Shafia & Mehdi Ghazanfari & Ali Bonyadi Naeini, 2020. "Modeling the Adoption and Diffusion of Mobile Telecommunications Technologies in Iran: A Computational Approach Based on Agent-Based Modeling and Social Network Theory," Sustainability, MDPI, vol. 12(7), pages 1-36, April.
  39. Massari, Giovanni Francesco & Giannoccaro, Ilaria, 2021. "Investigating the effect of horizontal coopetition on supply chain resilience in complex and turbulent environments," International Journal of Production Economics, Elsevier, vol. 237(C).
  40. Luca Fraccascia & Ilaria Giannoccaro & Vito Albino, 2017. "Efficacy of Landfill Tax and Subsidy Policies for the Emergence of Industrial Symbiosis Networks: An Agent-Based Simulation Study," Sustainability, MDPI, vol. 9(4), pages 1-18, March.
  41. Steven D’Alessandro & Lester Johnson & David Gray & Leanne Carter, 2015. "Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks," Marketing Letters, Springer, vol. 26(4), pages 489-500, December.
  42. Edward Bishop Smith & William Rand, 2018. "Simulating Macro-Level Effects from Micro-Level Observations," Management Science, INFORMS, vol. 64(11), pages 5405-5421, November.
  43. Ding, Haixin & Xie, Li, 2023. "Simulating rumor spreading and rebuttal strategy with rebuttal forgetting: An agent-based modeling approach," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 612(C).
  44. He, Zhou & Xiong, Jie & Ng, Tsan Sheng & Fan, Bo & Shoemaker, Christine A., 2017. "Managing competitive municipal solid waste treatment systems: An agent-based approach," European Journal of Operational Research, Elsevier, vol. 263(3), pages 1063-1077.
  45. repec:plo:pone00:0244935 is not listed on IDEAS
  46. Camelia Delcea & Liviu-Adrian Cotfas & Mostafa Salari & R. John Milne, 2018. "Investigating the Random Seat Boarding Method without Seat Assignments with Common Boarding Practices Using an Agent-Based Modeling," Sustainability, MDPI, vol. 10(12), pages 1-28, December.
  47. Elham Allahmoradi & Saeed Mirzamohammadi & Ali Bonyadi Naeini & Ali Maleki & Saleh Mobayen & Paweł Skruch, 2022. "Policy Instruments for the Improvement of Customers’ Willingness to Purchase Electric Vehicles: A Case Study in Iran," Energies, MDPI, vol. 15(12), pages 1-17, June.
  48. Sabrina Backs & Hermann Jahnke & Lars Lüpke & Mareike Stücken & Christian Stummer, 2021. "Traditional versus fast fashion supply chains in the apparel industry: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 305(1), pages 487-512, October.
  49. repec:osf:agrixi:xutyz_v1 is not listed on IDEAS
  50. Ștefan Ionescu & Nora Chiriță & Ionuț Nica & Camelia Delcea, 2023. "An Analysis of Residual Financial Contagion in Romania’s Banking Market for Mortgage Loans," Sustainability, MDPI, vol. 15(15), pages 1-32, August.
  51. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
  52. Chandra, Yanto & Wilkinson, Ian F., 2017. "Firm internationalization from a network-centric complex-systems perspective," Journal of World Business, Elsevier, vol. 52(5), pages 691-701.
  53. Roland T. Rust & Ming-Hui Huang, 2014. "The Service Revolution and the Transformation of Marketing Science," Marketing Science, INFORMS, vol. 33(2), pages 206-221, March.
  54. Dominique Dufour & Pierre Teller & Philippe Luu, 2014. "A neo-institutionalist model of the diffusion of IFRS accounting standards," Post-Print hal-00719046, HAL.
  55. Kashif Zia & Umar Farooq & Sakeena Al Ajmi, 2023. "Finding the Impact of Market Visibility and Monopoly on Wealth Distribution and Poverty Using Computational Economics," Computational Economics, Springer;Society for Computational Economics, vol. 61(1), pages 113-137, January.
  56. van Rijnsoever, Frank J., 2022. "Intermediaries for the greater good: How entrepreneurial support organizations can embed constrained sustainable development startups in entrepreneurial ecosystems," Research Policy, Elsevier, vol. 51(2).
  57. Tuan Q. Phan & David Godes, 2018. "The Evolution of Influence Through Endogenous Link Formation," Marketing Science, INFORMS, vol. 37(2), pages 259-278, March.
  58. Yali Zhang & Zhenbin Ding & Jun Sun & Xingfang Zhao & Xu Hu & Zhaojun Yang, 2025. "Optimizing AI strategies in e-commerce customer service: An agent-based simulation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-22, December.
  59. G. B. Korovin, 2020. "Architecture of the agent-based model for the region’s industrial complex digital transformation," Journal of New Economy, Ural State University of Economics, vol. 21(3), pages 158-174, October.
  60. Romeo Danielis & Mariangela Scorrano & Alessandro Massi Pavan & Nicola Blasuttigh, 2023. "Simulating the Diffusion of Residential Rooftop Photovoltaic, Battery Storage Systems and Electric Cars in Italy. An Exploratory Study Combining a Discrete Choice and Agent-Based Modelling Approach," Energies, MDPI, vol. 16(1), pages 1-20, January.
  61. D’Alessandro, Steven & Winzar, Hume, 2014. "From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process," Australasian marketing journal, Elsevier, vol. 22(1), pages 69-72.
  62. William Rand & Roland T. Rust & Min Kim, 2018. "Complex systems: marketing’s new frontier," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 111-127, December.
  63. Sprong, Niels & Driessen, Paul H. & Hillebrand, Bas & Molner, Sven, 2021. "Market innovation: A literature review and new research directions," Journal of Business Research, Elsevier, vol. 123(C), pages 450-462.
  64. Yakup Turgut & Cafer Erhan Bozdag, 2024. "A two-sided sales promotions modeling based on agent-based simulation," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 19(1), pages 85-119, January.
  65. Piotr Przybyła & Katarzyna Sznajd-Weron & Rafał Weron, 2014. "Diffusion Of Innovation Within An Agent-Based Model: Spinsons, Independence And Advertising," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-22.
  66. Ngo-Hoang, Dai-Long, 2019. "A research paper of Hossein Sabzian (2019), Theories and Practice of Agent based Modeling: Some practical Implications for Economic Planners, ArXiv, 54p," AgriXiv xutyz, Center for Open Science.
  67. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
  68. Sabrina Backs & Markus Günther & Christian Stummer, 2019. "Stimulating academic patenting in a university ecosystem: an agent-based simulation approach," The Journal of Technology Transfer, Springer, vol. 44(2), pages 434-461, April.
  69. Crawford, G. Christopher & Aguinis, Herman & Lichtenstein, Benyamin & Davidsson, Per & McKelvey, Bill, 2015. "Power law distributions in entrepreneurship: Implications for theory and research," Journal of Business Venturing, Elsevier, vol. 30(5), pages 696-713.
  70. Michelle D. Haurand & Christian Stummer, 2018. "Stakes or garlic? Studying the emergence of dominant designs through an agent-based model of a vampire economy," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 26(2), pages 373-394, June.
  71. Appel, Gil & Libai, Barak & Muller, Eitan, 2018. "On the monetary impact of fashion design piracy," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 591-610.
  72. Olaru, Doina & Purchase, Sharon, 2014. "Rethinking validation: Efficient search of the space of parameters for an agent-based model," Australasian marketing journal, Elsevier, vol. 22(1), pages 60-68.
  73. Ding, Haixin & Xie, Li, 2024. "The applicability of positive information in negative opinion management: An attitude-laden communication perspective," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 645(C).
  74. Karsten Kieckhäfer & Thomas Volling & Thomas Stefan Spengler, 2014. "A Hybrid Simulation Approach for Estimating the Market Share Evolution of Electric Vehicles," Transportation Science, INFORMS, vol. 48(4), pages 651-670, November.
  75. Lu, Peng & Wen, Feier & Li, Yan & Chen, Dianhan, 2021. "Multi-agent modeling of crowd dynamics under mass shooting cases," Chaos, Solitons & Fractals, Elsevier, vol. 153(P2).
  76. Muller, Eitan & Peres, Renana, 2019. "The effect of social networks structure on innovation performance: A review and directions for research," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 3-19.
  77. Donthu, Naveen & Reinartz, Werner & Kumar, Satish & Pattnaik, Debidutta, 2021. "A retrospective review of the first 35 years of the International Journal of Research in Marketing," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 232-269.
  78. Caiati, Valeria & Rasouli, Soora & Timmermans, Harry, 2020. "Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 123-148.
  79. Philippe Collard & Wilfried Segretier, 2014. "How can imitation counterbalance innovation? An ABM Bass model for competing products," Post-Print hal-01288467, HAL.
  80. Herrera-Restrepo, Oscar & Triantis, Konstantinos, 2019. "Enterprise design through complex adaptive systems and efficiency measurement," European Journal of Operational Research, Elsevier, vol. 278(2), pages 481-497.
  81. Nejad, Mohammad G. & Amini, Mehdi, 2024. "Designing profitable seeding Programs: The effects of social network properties and consumer homophily," Journal of Business Research, Elsevier, vol. 173(C).
  82. Held, Fabian P. & Wilkinson, Ian F. & Marks, Robert E. & Young, Louise, 2014. "Agent-based Modelling, a new kind of research," Australasian marketing journal, Elsevier, vol. 22(1), pages 4-14.
  83. Anandasivam Gopal & Sabari Rajan Karmegam & Balaji R. Koka & William M. Rand, 2020. "Is the Grass Greener? On the Strategic Implications of Moving Along the Value Chain for IT Service Providers," Information Systems Research, INFORMS, vol. 31(1), pages 148-175, March.
  84. Joohyun Kim & Ohsung Kwon & Duk Hee Lee, 2019. "Observing Cascade Behavior Depending on the Network Topology and Transaction Costs," Computational Economics, Springer;Society for Computational Economics, vol. 53(1), pages 207-225, January.
  85. Christian Stummer & Lars Lüpke & Markus Günther, 2021. "Beaming market simulation to the future by combining agent-based modeling with scenario analysis," Journal of Business Economics, Springer, vol. 91(9), pages 1469-1497, November.
  86. Huotari, Pontus & Järvi, Kati & Kortelainen, Samuli & Huhtamäki, Jukka, 2017. "Winner does not take all: Selective attention and local bias in platform-based markets," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 313-326.
  87. Jella Pfeiffer & Michael Scholz, 2013. "A Low-Effort Recommendation System with High Accuracy," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(6), pages 397-408, December.
  88. van Rijnsoever, Frank J., 2020. "Meeting, mating, and intermediating: How incubators can overcome weak network problems in entrepreneurial ecosystems," Research Policy, Elsevier, vol. 49(1).
  89. Yongchao Zeng & Peiwu Dong & Yingying Shi & Yang Li, 2018. "On the Disruptive Innovation Strategy of Renewable Energy Technology Diffusion: An Agent-Based Model," Energies, MDPI, vol. 11(11), pages 1-21, November.
  90. Rixen, Martin & Weigand, Jürgen, 2014. "Agent-based simulation of policy induced diffusion of smart meters," Technological Forecasting and Social Change, Elsevier, vol. 85(C), pages 153-167.
  91. Nejad, Mohammad G. & Amini, Mehdi & Sherrell, Daniel L., 2016. "The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 656-673.
  92. Pierre Teller & Philippe Luu & Dominique Dufour, 2013. "A neo-institutionalist model of the diffusion of IFRS accounting standards," Working Papers hal-00719046, HAL.
  93. Jeannette A. Colyvas & Spiro Maroulis, 2015. "Moving from an Exception to a Rule: Analyzing Mechanisms in Emergence-Based Institutionalization," Organization Science, INFORMS, vol. 26(2), pages 601-621, April.
  94. Mellacher, Patrick, 2020. "COVID-Town: An Integrated Economic-Epidemiological Agent-Based Model," MPRA Paper 103661, University Library of Munich, Germany.
  95. Scheller, Fabian & Johanning, Simon & Bruckner, Thomas, 2019. "A review of designing empirically grounded agent-based models of innovation diffusion: Development process, conceptual foundation and research agenda," Contributions of the Institute for Infrastructure and Resources Management 01/2019, University of Leipzig, Institute for Infrastructure and Resources Management.
  96. Li, Feng & Du, Timon C. & Wei, Ying, 2020. "Enhancing supply chain decisions with consumers’ behavioral factors: An illustration of decoy effect," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 144(C).
  97. Abedi, Vahideh Sadat, 2019. "Compartmental diffusion modeling: Describing customer heterogeneity & communication network to support decisions for new product introductions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 536(C).
  98. Mukherjee, Prithwiraj, 2014. "How chilling are network externalities? The role of network structure," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 452-456.
  99. Wu, Haizhen & Han, Zhao'an & Zhou, Yong, 2021. "Optimal degree of openness in open innovation: A perspective from knowledge acquisition & knowledge leakage," Technology in Society, Elsevier, vol. 67(C).
  100. Marvuglia, Antonino & Koppelaar, Rembrandt & Rugani, Benedetto, 2020. "The effect of green roofs on the reduction of mortality due to heatwaves: Results from the application of a spatial microsimulation model to four European cities," Ecological Modelling, Elsevier, vol. 438(C).
  101. Bamberger, Boas & Reinartz, Werner & Ulaga, Wolfgang, 2025. "Navigating the future of B2B marketing: The transformative impact of the industrial metaverse," Journal of Business Research, Elsevier, vol. 188(C).
  102. Alfaro, Jose F. & Miller, Shelie & Johnson, Jeremiah X. & Riolo, Rick R., 2017. "Improving rural electricity system planning: An agent-based model for stakeholder engagement and decision making," Energy Policy, Elsevier, vol. 101(C), pages 317-331.
  103. Izunildo Cabral & Antonio Grilo, 2018. "Impact of Business Interoperability on the Performance of Complex Cooperative Supply Chain Networks: A Case Study," Complexity, Hindawi, vol. 2018, pages 1-30, February.
  104. Eva Ascarza & Scott A. Neslin & Oded Netzer & Zachery Anderson & Peter S. Fader & Sunil Gupta & Bruce G. S. Hardie & Aurélie Lemmens & Barak Libai & David Neal & Foster Provost & Rom Schrift, 2018. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 65-81, March.
  105. Stephen, Andrew T. & Lehmann, Donald R., 2016. "How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 755-766.
  106. Esmaelnezhad, Danial & Taghizadeh-Yazdi, Mohammadreza & Amoozad Mahdiraji, Hannan & Vrontis, Demetris, 2023. "International strategic alliances for collaborative product Innovation: An agent-based scenario analysis in biopharmaceutical industry," Journal of Business Research, Elsevier, vol. 158(C).
  107. Rust, Roland T., 2020. "The future of marketing," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 15-26.
  108. Ashkan Negahban & Jeffrey S. Smith, 2018. "A joint analysis of production and seeding strategies for new products: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 268(1), pages 41-62, September.
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