IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v198y2025ics0148296325003157.html
   My bibliography  Save this article

From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers

Author

Listed:
  • Grinstein, Amir
  • Bolderdijk, Jan Willem
  • Risselada, Hans

Abstract

To expedite urgently needed system-level changes, as consumer researchers, we need to better understand how individual-level interventions affect the likelihood of group-level changes over time, which ultimately can lead to system-level, societal changes. To help this mindset shift, we offer a conceptual framework, based on complexity theory, to guide this shift by focusing on the study of (1) consumers as elements in a wider system, (2) consumers as active agents of change, while also (3) accounting for the feedback loops among stakeholders in the system over time. We introduce two methods that can be applied by consumer researchers in the context of group-level change and be integrated into experimental work: coordination games and agent-based modeling. These methods can complement qualitative and conceptual consumer research that started to address the need in group- and system-level change by adding a quantitative approach and presenting ways in which experimental work can be applied.

Suggested Citation

  • Grinstein, Amir & Bolderdijk, Jan Willem & Risselada, Hans, 2025. "From i-level to g-level to s-level change: New methods for a new mindset for consumer researchers," Journal of Business Research, Elsevier, vol. 198(C).
    • Handle: RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003157
    DOI: 10.1016/j.jbusres.2025.115492
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296325003157
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2025.115492?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:198:y:2025:i:c:s0148296325003157. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.