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Hilke Plassmann

Personal Details

First Name:Hilke
Middle Name:
Last Name:Plassmann
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RePEc Short-ID:ppl15
Caltech Neuroeconomics Lab Division of the Humanties and Social Sciences California Institute of Technology MC 228-77 1200 E California Boulevard Pasadena, CA, 91125

Affiliation

Division of Social Sciences
California Institute of Technology

Pasadena, California (United States)
http://www.hss.caltech.edu/ss

: 626 395-4065
626 405-9841
228-77, Caltech, Pasadena CA 91125
RePEc:edi:dscalus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Kenning, Peter & Mohr, Peter & Erk, Susanne & Walter, Henrik & Plassmann, Hilke, 2006. "The role of fear in home-biased decision making: first insights from neuroeconomics," MPRA Paper 1076, University Library of Munich, Germany, revised 18 Nov 2006.
  2. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA.
  3. Dr. Peter Kenning & Hilke Plassmann, 2004. "NeuroEconomics," Experimental 0412005, EconWPA.

Articles

  1. Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory Berns & Alain Dagher & Laurette Dubé & Scott Huettel & Joseph Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence, 2012. "Decision neuroscience and consumer decision making," Marketing Letters, Springer, vol. 23(2), pages 473-485, June.
  2. Hansen, Flemming & Kenning, Peter & Plassmann, Hilke, 2010. "Contributions to decision neuroscience," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 764-766, October.
  3. Evanschitzky, Heiner & Iyer, Gopalkrishnan R. & Plassmann, Hilke & Niessing, Joerg & Meffert, Heribert, 2006. "The relative strength of affective commitment in securing loyalty in service relationships," Journal of Business Research, Elsevier, vol. 59(12), pages 1207-1213, November.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Kenning, Peter & Mohr, Peter & Erk, Susanne & Walter, Henrik & Plassmann, Hilke, 2006. "The role of fear in home-biased decision making: first insights from neuroeconomics," MPRA Paper 1076, University Library of Munich, Germany, revised 18 Nov 2006.

    Cited by:

    1. Ronald Bosman & Frans Van Winden, 2010. "Global Risk, Investment and Emotions," Economica, London School of Economics and Political Science, vol. 77(307), pages 451-471, July.

  2. Dr. Peter Kenning & Hilke Plassmann, 2004. "NeuroEconomics," Experimental 0412005, EconWPA.

    Cited by:

    1. Anastasia Nedelko & Olga Lupova & Alexey Gorin & Alexandra Kuznetsova & Vasily Klucharev & Anna Shestakova, 2017. "An Analysis of Brand Association Perception Using N400 Evoked Potential," HSE Working papers WP BRP 77/PSY/2017, National Research University Higher School of Economics.
    2. Witt, Ulrich & Binder, Martin, 2013. "Disentangling motivational and experiential aspects of “utility” – A neuroeconomics perspective," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 27-40.
    3. Franziska Rumpel & Michael Knuth & Micheal Schaefer, 2008. "Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods," FEMM Working Papers 08033, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    4. Kenning, Peter & Mohr, Peter & Erk, Susanne & Walter, Henrik & Plassmann, Hilke, 2006. "The role of fear in home-biased decision making: first insights from neuroeconomics," MPRA Paper 1076, University Library of Munich, Germany, revised 18 Nov 2006.
    5. Lori Verstegen Ryan, 2017. "Sex Differences Through a Neuroscience Lens: Implications for Business Ethics," Journal of Business Ethics, Springer, vol. 144(4), pages 771-782, September.
    6. Georges Bresson & Cheng Hsiao, 2011. "A functional connectivity approach for modeling cross-sectional dependence with an application to the estimation of hedonic housing prices in Paris," AStA Advances in Statistical Analysis, Springer;German Statistical Society, vol. 95(4), pages 501-529, December.
    7. Gonzalo Valdés-Edwards & Salvador Valdés-Prieto, 2013. "A Tractable Theory of Choice Based on Cell Behavior," CESifo Working Paper Series 4424, CESifo Group Munich.
    8. Bercea, Monica Diana, 2013. "Quantitative versus qualitative in neuromarketing research," MPRA Paper 44134, University Library of Munich, Germany.
    9. Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter, 2007. "Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen," Dresden Discussion Paper Series in Economics 04/07, Technische Universität Dresden, Faculty of Business and Economics, Department of Economics.
    10. Martin Binder, 2009. "Some Considerations Regarding the Problem of Multidimensional Utility," Jena Economic Research Papers 2009-099, Friedrich-Schiller-University Jena.
    11. Michał Gradzewicz & Krzysztof Makarski & Joanna Tyrowicz, 2013. "Do We Really Need to Start From Scratch? Economic Theory on Economic Crises," Working Papers 2013-17, Faculty of Economic Sciences, University of Warsaw.
    12. Bach, Norbert & Sterner, Madlen, 2011. "Implikationen neuroökonomischer Erkenntnisse für das Employer Branding
      [Implications of neuroeconomic findings for Employer Branding]
      ," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 5, number 52011, April.
    13. H. Kenny Nienhusser & Toko Oshio, 2017. "High School Students’ Accuracy in Estimating the Cost of College: A Proposed Methodological Approach and Differences Among Racial/Ethnic Groups and College Financial-Related Factors," Research in Higher Education, Springer;Association for Institutional Research, vol. 58(7), pages 723-745, November.
    14. Antonio Mileti & Gianluigi Guido & Maria Irene Prete, 2014. "L’applicazione delle nanotecnologie al neuromarketing: rassegna e proposizioni," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2014(1), pages 17-35.

Articles

  1. Carolyn Yoon & Richard Gonzalez & Antoine Bechara & Gregory Berns & Alain Dagher & Laurette Dubé & Scott Huettel & Joseph Kable & Israel Liberzon & Hilke Plassmann & Ale Smidts & Charles Spence, 2012. "Decision neuroscience and consumer decision making," Marketing Letters, Springer, vol. 23(2), pages 473-485, June.

    Cited by:

    1. Steven J. Stanton & Walter Sinnott-Armstrong & Scott A. Huettel, 2017. "Neuromarketing: Ethical Implications of its Use and Potential Misuse," Journal of Business Ethics, Springer, vol. 144(4), pages 799-811, September.
    2. Couwenberg, Linda E. & Boksem, Maarten A.S. & Dietvorst, Roeland C. & Worm, Loek & Verbeke, Willem J.M.I. & Smidts, Ale, 2017. "Neural responses to functional and experiential ad appeals: Explaining ad effectiveness," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 355-366.
    3. Ale Smidts & Ming Hsu & Alan Sanfey & Maarten Boksem & Richard Ebstein & Scott Huettel & Joe Kable & Uma Karmarkar & Shinobu Kitayama & Brian Knutson & Israel Liberzon & Terry Lohrenz & Mirre Stallen , 2014. "Advancing consumer neuroscience," Marketing Letters, Springer, vol. 25(3), pages 257-267, September.
    4. Linn Viktoria Rampl & Christian Opitz & Isabell M. Welpe & Peter Kenning, 2016. "The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)," Marketing Letters, Springer, vol. 27(2), pages 361-374, June.

  2. Hansen, Flemming & Kenning, Peter & Plassmann, Hilke, 2010. "Contributions to decision neuroscience," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 764-766, October.

    Cited by:

    1. Solnais, Céline & Andreu-Perez, Javier & Sánchez-Fernández, Juan & Andréu-Abela, Jaime, 2013. "The contribution of neuroscience to consumer research: A conceptual framework and empirical review," Journal of Economic Psychology, Elsevier, vol. 36(C), pages 68-81.

  3. Evanschitzky, Heiner & Iyer, Gopalkrishnan R. & Plassmann, Hilke & Niessing, Joerg & Meffert, Heribert, 2006. "The relative strength of affective commitment in securing loyalty in service relationships," Journal of Business Research, Elsevier, vol. 59(12), pages 1207-1213, November.

    Cited by:

    1. Kumar, V. & Anand, Ankit & Song, Hyunseok, 2017. "Future of Retailer Profitability: An Organizing Framework," Journal of Retailing, Elsevier, vol. 93(1), pages 96-119.
    2. Casaló, Luis V. & Flavián, Carlos & Guinalíu, Miguel, 2010. "Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions," Tourism Management, Elsevier, vol. 31(6), pages 898-911.
    3. Anand Kumar Jaiswal & Rakesh Niraj, 2010. "Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model," Working Papers id:2790, eSocialSciences.
    4. Simon, Françoise, 2016. "Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 12-21.
    5. Vishwas Maheshwari & George Lodorfos & Siril Jacobsen, 2014. "Determinants of Brand Loyalty: A Study of the Experience-Commitment-Loyalty Constructs," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 5(6), pages 13-23, November.
    6. Shukla, Paurav & Banerjee, Madhumita & Singh, Jaywant, 2016. "Customer commitment to luxury brands: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 69(1), pages 323-331.
    7. Le Thai Phong, 2017. "An investigation into customer loyalty in Vietnam retail banking industry," Business & Entrepreneurship Journal, SCIENPRESS Ltd, vol. 6(1), pages 1-5.
    8. Barnes, Donald C. & Ponder, Nicole & Hopkins, Christopher D., 2015. "The impact of perceived customer delight on the frontline employee," Journal of Business Research, Elsevier, vol. 68(2), pages 433-441.
    9. Jeng, Shih-Ping, 2016. "The influences of airline brand credibility on consumer purchase intentions," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 1-8.
    10. Gopal Das, 2014. "Impact of store image on store loyalty and purchase intention: does it vary across gender?," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(1), pages 52-71.
    11. Matthias Ehrgott & Felix Reimann & Lutz Kaufmann & Craig Carter, 2011. "Social Sustainability in Selecting Emerging Economy Suppliers," Journal of Business Ethics, Springer, vol. 98(1), pages 99-119, January.
    12. Bartikowski, Boris & Walsh, Gianfranco, 2011. "Investigating mediators between corporate reputation and customer citizenship behaviors," Journal of Business Research, Elsevier, vol. 64(1), pages 39-44, January.
    13. Nyadzayo, Munyaradzi W. & Khajehzadeh, Saman, 2016. "The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 262-270.
    14. Johanna Gummerus & Veronica Liljander & Reija Sihlman, 2017. "Do Ethical Social Media Communities Pay Off? An Exploratory Study of the Ability of Facebook Ethical Communities to Strengthen Consumers’ Ethical Consumption Behavior," Journal of Business Ethics, Springer, vol. 144(3), pages 449-465, September.
    15. Pan, Yue & Sheng, Simon & Xie, Frank T., 2012. "Antecedents of customer loyalty: An empirical synthesis and reexamination," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 150-158.
    16. Carmen De Maio & Aurelio Tommasetti & Orlando Troisi & Massimiliano Vesci & Giuseppe Fenza & Vincenzo Loia, 2016. "Contextual Fuzzy-Based Decision Support System Through Opinion Analysis: A Case Study at University of the Salerno," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 923-948, September.
    17. Stefan Markovic & Oriol Iglesias & Jatinder Jit Singh & Vicenta Sierra, 2018. "How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality," Journal of Business Ethics, Springer, vol. 148(4), pages 721-740, April.
    18. Nusair, Khaldoon “Khal” & Bilgihan, Anil & Okumus, Fevzi & Cobanoglu, Cihan, 2013. "Generation Y travelers’ commitment to online social network websites," Tourism Management, Elsevier, vol. 35(C), pages 13-22.
    19. Ou, Yi-Chun & Verhoef, Peter C., 2017. "The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers," Journal of Business Research, Elsevier, vol. 80(C), pages 106-115.
    20. Won-Moo Hur & Hyun Kim & Hanna Kim, 2013. "Investigation of the relationship between service values and loyalty behaviors under high commitment," Service Business, Springer;Pan-Pacific Business Association, vol. 7(1), pages 103-119, March.
    21. Wu, Jyh-Jeng & Chen, Ying-Hueih & Chung, Yu-Shuo, 2010. "Trust factors influencing virtual community members: A study of transaction communities," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1025-1032, September.
    22. Karjaluoto, Heikki & Jayawardhena, Chanaka & Leppäniemi, Matti & Pihlström, Minna, 2012. "How value and trust influence loyalty in wireless telecommunications industry," Telecommunications Policy, Elsevier, vol. 36(8), pages 636-649.
    23. Evanschitzky, Heiner & Malhotra, Neeru & Wangenheim, Florian v. & Lemon, Katherine N., 2017. "Antecedents of peripheral services cross-buying behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 36(C), pages 218-224.
    24. Fazal-e-Hasan, Syed Muhammad & Ahmadi, Hormoz & Mortimer, Gary & Grimmer, Martin & Kelly, Louise, 2018. "Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 101-111.
    25. Dhar, Rajib Lochan, 2015. "Service quality and the training of employees: The mediating role of organizational commitment," Tourism Management, Elsevier, vol. 46(C), pages 419-430.
    26. Rabbanee, Fazlul K. & Ramaseshan, B. & Wu, Chen & Vinden, Amy, 2012. "Effects of store loyalty on shopping mall loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 271-278.
    27. Kee-Young Kwahk & Byoungsoo Kim, 2017. "Effects of social media on consumers’ purchase decisions: evidence from Taobao," Service Business, Springer;Pan-Pacific Business Association, vol. 11(4), pages 803-829, December.
    28. Grisaffe, Douglas B. & Nguyen, Hieu P., 2011. "Antecedents of emotional attachment to brands," Journal of Business Research, Elsevier, vol. 64(10), pages 1052-1059, October.
    29. Abosag, Ibrahim & Baker, Thomas L. & Hall, Kristina Lindsey & Voulgari, Aliki-Dimitra & Zheng, Xiaoyuan, 2017. "Antecedents and consequences of liking in retail service relationships in China and Greece," International Business Review, Elsevier, vol. 26(3), pages 566-578.

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Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CBE: Cognitive & Behavioural Economics (1) 2005-10-08
  2. NEP-DCM: Discrete Choice Models (1) 2005-10-08
  3. NEP-EXP: Experimental Economics (1) 2005-10-08
  4. NEP-HPE: History & Philosophy of Economics (1) 2004-12-20
  5. NEP-MKT: Marketing (1) 2005-10-08
  6. NEP-NEU: Neuroeconomics (1) 2007-01-14
  7. NEP-PKE: Post Keynesian Economics (1) 2004-12-20

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